Webinar platform comparison
GoTo Webinar vs ON24. Which webinar platform fits?
GoTo Webinar is a live-first product with simulive recorded events, phone audio, captions and, on Complete, certificates and Stripe paid registration, so it suits formal training. ON24 is an enterprise webinar marketing platform with always-on content, engagement analytics and connectors for the big marketing-automation suites. Choose GoTo for training you can trial today; choose ON24 for a demand-generation programme.
Last updated October 29, 2026. Facts checked on each vendor's own site and documentation. Published by EasyWebinar, a webinar platform.
At a glance
GoTo Webinar vs ON24 at a glance
GoTo Webinar is built for live training; ON24 is built for enterprise webinar marketing.
Neither includes a CRM or documents checkout inside the webinar.
| Topic | GoTo Webinar | ON24 |
|---|---|---|
| Live webinars | Live Standard and Webcast webinars hosted by the organiser | Live webinars and virtual events with keynotes, breakouts and exhibit halls |
| Automated webinars | Simulive recorded events, scheduled or on demand, in one event time zone | Live, simulive, pre-recorded and always-on on-demand webinars |
| Payments | Stripe paid registration on Complete; no in-webinar checkout documented | Personalised calls to action; paid registration not documented |
| CRM | No built-in CRM; Marketo, HubSpot, Eloqua and Pardot integrations | No built-in CRM; connectors for Marketo, Eloqua, HubSpot, Salesforce and Dynamics 365 |
| Follow-up | Built-in automated reminder and follow-up emails | Always-on automated nurtures; the ACE add-on can draft follow-up emails |
| AI | AI summaries and transcripts on Elevate and Complete | The ACE add-on turns events into transcripts, e-books, blogs, summaries and clips |
| Attendee join | Browser join for Webcast and recorded events; Standard webinars mostly use the app | Attendees join in a supported browser such as Chrome or Edge |
| Capacity | 500, 1,000 or 3,000 attendees by plan | Classic Elite: 5,000 concurrent by default, higher by approval; Next Generation Elite: 2,000 |
| Getting started | Free trial advertised, no credit card required | No free trial published; pricing by quote after a consultation |
| Security and compliance | Publishes a SOC 3 report and its security measures | ISO 27001, ISO 27701 and an annual SOC 2 Type 2 report |
| Analytics | Attendance reporting; registration source tracking on Complete | Engagement reports and heatmaps; account-level scoring with an analytics add-on |
Stronger on this row
Which should you choose?
Choose by the job, not the feature list.
GoTo Webinar is a live-first webinar product from GoTo, with Standard, Webcast and recorded events. ON24 is an enterprise webinar and virtual event platform, part of Cvent since April 2026.
GoTo Webinar
- Best for
- Corporate training and formal live events
- Standout
- Phone audio, captions and certificates of attendance for formal training
- Not ideal for
- Evergreen funnels that start minutes after sign-up, or checkout inside the room
ON24
- Best for
- Enterprise demand-generation teams with marketing operations support
- Standout
- Engagement analytics, always-on content and enterprise marketing-automation connectors
- Not ideal for
- Small teams that want to start today, or selling inside the webinar
Go deeper
The detailed comparison, topic by topic.
The facts behind the table, topic by topic, with the date each was checked.
Training and paid seatsGoTo is ready for formal training.
| What matters | GoTo Webinar | ON24 |
|---|---|---|
| Payments | Stripe paid registration on Complete; no in-webinar checkout documented | Personalised calls to action; paid registration not documented |
| Getting started | Free trial advertised, no credit card required | No free trial published; pricing by quote after a consultation |
| Follow-up | Built-in automated reminder and follow-up emails | Always-on automated nurtures; the ACE add-on can draft follow-up emails |
Verdict
GoTo wins for training teams: a free trial with no card, built-in reminder and follow-up emails, and Stripe paid registration on Complete. ON24 starts with a consultation and a quote, and its paid registration isn't documented.
GoTo Webinar facts checked October 29, 2026; ON24 facts checked October 29, 2026. Sources are listed at the end of the page.
Marketing programmeON24 goes further after the session.
| What matters | GoTo Webinar | ON24 |
|---|---|---|
| Automated webinars | Simulive recorded events, scheduled or on demand, in one event time zone | Live, simulive, pre-recorded and always-on on-demand webinars |
| Analytics | Attendance reporting; registration source tracking on Complete | Engagement reports and heatmaps; account-level scoring with an analytics add-on |
| AI | AI summaries and transcripts on Elevate and Complete | The ACE add-on turns events into transcripts, e-books, blogs, summaries and clips |
Verdict
ON24 wins for demand generation: always-on on-demand content, engagement heatmaps and its ACE add-on for transcripts, blogs and clips. GoTo adds AI summaries and transcripts on Elevate and Complete.
GoTo Webinar facts checked October 29, 2026; ON24 facts checked October 29, 2026. Sources are listed at the end of the page.
Joining and scaleON24 joins in the browser; room size depends on the generation.
| What matters | GoTo Webinar | ON24 |
|---|---|---|
| Attendee join | Browser join for Webcast and recorded events; Standard webinars mostly use the app | Attendees join in a supported browser such as Chrome or Edge |
| Capacity | 500, 1,000 or 3,000 attendees by plan | Classic Elite: 5,000 concurrent by default, higher by approval; Next Generation Elite: 2,000 |
Verdict
ON24 joins in a supported browser, and its capacity depends on the product generation. GoTo offers 500, 1,000 or 3,000 attendees by plan, and its Standard webinars mostly use the app.
GoTo Webinar facts checked October 29, 2026; ON24 facts checked October 29, 2026. Sources are listed at the end of the page.
From EasyWebinar, who publishes this page
Where EasyWebinar fits.
Neither GoTo Webinar nor ON24 offers a built-in CRM. Checkout inside the webinar room is missing, limited or not documented on each. EasyWebinar offers all of these on one subscription: attendees join from any browser, you run the webinar live, then that session runs every day on autopilot.
| Capability | GoTo Webinar | ON24 | |
|---|---|---|---|
| CRM | No built-in CRM; Marketo, HubSpot, Eloqua and Pardot integrations | No built-in CRM; connectors for Marketo, Eloqua, HubSpot, Salesforce and Dynamics 365 | EasyCRM built in from Growth, or connect a supported CRM you already use |
| Payments | Stripe paid registration on Complete; no in-webinar checkout documented | Personalised calls to action; paid registration not documented | Stripe checkout inside the webinar room, from Growth |
GoTo Webinar vs ON24 FAQ
GoTo Webinar is built for live training; ON24 is built for enterprise webinar marketing. Neither includes a CRM or documents checkout inside the webinar.
Choose GoTo Webinar for corporate training and formal live events. Choose ON24 for enterprise demand-generation teams with marketing operations support.
GoTo Webinar: Simulive recorded events, scheduled or on demand, in one event time zone (checked October 29, 2026). ON24: Live, simulive, pre-recorded and always-on on-demand webinars (checked October 29, 2026).
GoTo Webinar: Stripe paid registration on Complete; no in-webinar checkout documented (checked October 29, 2026). ON24: Personalised calls to action; paid registration not documented (checked October 29, 2026).
GoTo Webinar: No built-in CRM; Marketo, HubSpot, Eloqua and Pardot integrations (checked October 29, 2026). ON24: No built-in CRM; connectors for Marketo, Eloqua, HubSpot, Salesforce and Dynamics 365 (checked October 29, 2026).
GoTo Webinar: 500, 1,000 or 3,000 attendees by plan (checked October 29, 2026). ON24: Classic Elite: 5,000 concurrent by default, higher by approval; Next Generation Elite: 2,000 (checked October 29, 2026).
GoTo Webinar: Browser join for Webcast and recorded events; Standard webinars mostly use the app (checked October 29, 2026). ON24: Attendees join in a supported browser such as Chrome or Edge (checked October 29, 2026).
GoTo Webinar: Free trial advertised, no credit card required (checked October 29, 2026). ON24: No free trial published; pricing by quote after a consultation (checked October 29, 2026).
EasyWebinar, the company that publishes this page. Neither GoTo Webinar nor ON24 offers a built-in CRM. Checkout inside the webinar room is missing, limited or not documented on each. EasyWebinar offers: EasyCRM built in from Growth, or connect a supported CRM you already use; Stripe checkout inside the webinar room, from Growth. It starts with a 7-day free trial with full access.
Sources
- GoTo Webinar pricing and plans (checked October 29, 2026)
- GoTo Webinar free trial (checked October 29, 2026)
- Standard, Webcast and recorded events (checked October 29, 2026)
- Recorded (simulive) events (checked October 29, 2026)
- Charging attendees (checked October 29, 2026)
- GoTo Webinar integrations (checked October 29, 2026)
- Emails to registrants (checked October 29, 2026)
- Live streaming to other platforms (checked October 29, 2026)
- Attendee system requirements (checked October 29, 2026)
- Certificates of attendance (checked October 29, 2026)
- GoTo Webinar compliance documents (checked October 29, 2026)
- Cvent completes acquisition of ON24 (checked October 29, 2026)
- ON24 platform (checked October 29, 2026)
- ON24 GoLive virtual events (checked October 29, 2026)
- ON24 AI-powered ACE (checked October 29, 2026)
- ON24 pricing (checked October 29, 2026)
- ON24 Trust Center (checked October 29, 2026)
- Getting started with simu-live and on-demand (checked October 29, 2026)
- ON24 supported Connect integrations (checked October 29, 2026)
- ON24 AI-generated content (checked October 29, 2026)
- ON24 standard and advanced analytics (checked October 29, 2026)
- ON24 attendee guide (browsers) (checked October 29, 2026)
- ON24 large event requests (checked October 29, 2026)