What is a course launch webinar?

A live or automated session built around opening enrollment for a course or program. It combines teaching, the offer and the path to enrollment.

Is EasyWebinar a course platform or LMS?

No. EasyWebinar runs the webinar-led launch. Your course can continue to live on Kajabi, Teachable, Thinkific, your membership site or another platform.

Can I run a cohort launch with a real start date?

Yes. Run a live launch around a real enrollment deadline and cohort start date.

Can I turn my live launch into an evergreen webinar?

Yes. Use your best live presentation as the foundation for an evergreen or just-in-time enrollment experience.

Can people enroll during the webinar?

Yes. Built-in checkout supports Stripe, PayPal and PayU so attendees can enroll without leaving the webinar.

What happens to people who don't buy?

Use automated email and SMS follow-up to reach attendees, no-shows and replay viewers based on their behavior.

Does EasyWebinar integrate with my existing tools?

EasyWebinar integrates with its own EasyCRM and a range of email, CRM and automation tools, with 1,500+ apps available through Zapier.

Launch Courses & Programs

Launch your course. Keep itenrolling after your session ends.

Build demand, teach your audience, open enrollment, and turn your best launch into an evergreen funnel that keeps signing up students on repeat.

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AI-powered platformBroadcast-grade streaming

EasyWebinar AI-built launch funnel dashboard at 80% complete, showing strategy, content, pages, emails, and engagement setup for a course launch

4.5/5 average rating across 200+ verified customer reviews

Explore customer reviews & case studies →

The big idea

A course launch is more than hosting a webinar.

Your course platform, like Kajabi, Teachable, and more, takes over after someone buys. EasyWebinar helps you get them to that decision by bringing registration, teaching, engagement, the offer, checkout, and follow-up together in one launch experience.

Mockup card with a megaphone icon and a 'give people a reason to show up' message above a highlighted progress bar

STEP 01

Build demand

Give people a reason to show up before enrollment opens.

Mockup card listing Register, Remind, and Engage steps with the Remind row highlighted

STEP 02

Fill the room

Mockup card with a play icon for 'deliver a useful result' and a people icon for 'build trust'

STEP 03

Teach

Deliver a useful result and build trust.

Mockup card with a gift icon for 'present your program' above a checklist of three checked items

STEP 04

Make the offer

Present your program and answer objections.

Mockup card with an 'optimize & follow up' checkmark icon, a rising line chart, and an email icon

STEP 05

Keep enrolling

Follow up, optimize and turn what works evergreen.

Launch your way

One platform. Different ways to launch.

Choose the launch model that fits your offer, audience and enrollment strategy.

Live webinar session preview showing a presenter on camera with participant thumbnails and a control bar for participants, screen share, chat, record, and Q&A

Cohort launch

Build anticipation around a real start date and enrollment deadline.

Evergreen enrollment

Let prospects discover and join your best-performing launch on their own time.

Multi-part challenge

Build momentum across multiple sessions that lead toward one clear offer.

Masterclass

Teach something valuable, make the case and move directly into enrollment.

Paid workshops work here too. Use the same launch system for focused paid training and sessions.

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Then choose how you'll present it

Pick a presentation format

Run the pitch live, once — or keep it running on repeat.

Live

Real-time Q&A, polls, and chat. Your highest-trust format for a new launch.

Just-in-Time

Session starts in 5–15 min after registration. Feels urgent and live.

On-Demand

Watch anytime. Best for replays, lead nurture, and top-of-funnel content.

Live

Simulive

Just-in-Time

Evergreen

On-Demand

Simulive

Recorded presentation with live chat. Scale your best live session without repeating it.

Evergreen

Always-on automated funnel. Runs 24/7 after your first live launch proves the content works.

← Fully liveFully automated →

Live
Real-time Q&A, polls, and chat. Your highest-trust format for a new launch.
Simulive
Recorded presentation with live chat. Scale your best live session without repeating it.
Just-in-Time
Session starts in 5–15 min after registration. Feels urgent and live.
Evergreen
Always-on automated funnel. Runs 24/7 after your first live launch proves the content works.
On-Demand
Watch anytime. Best for replays, lead nurture, and top-of-funnel content.

You bring the course idea. AI helps build the launch.

Answer about 12 questions and get a working first draft of your launch funnel in 10–15 minutes— a launch you can refine instead of a blank page.

Build my launch

AI Funnel Builder panel: a prompt describing a webinar funnel for coaches selling high-ticket programs, a Generate button, and four items the AI will build — registration page, confirmation email, reminder sequence, and follow-up campaign

Live webinar interface showing a presenter on camera alongside real-time attendee chat, a live poll, and a limited-time offer countdown

Webinar: Pre-Launch Journey

Waitlist growth+ Go Live

Waitlist joined1,204

Hot leads tagged482

EasyCast reach8+ platforms

HotWarmNurture

Build demand before you ever make the offer.

Open registration early, create anticipation, and identify your most engaged prospects before launch day. Use EasyWebinar registration pages and waitlists to capture interest early, while EasyCRM tags people Hot, Warm, or Nurture based on their engagement.

A woman smiling while working on her laptop outdoors during a live webinar session

Webinar: Live Session

Session in actionLIVE

Attendees watching2,450

Poll participation72%

Offer clicks54%

Checkout openStripe · PayPal · PayU

Teach first. Then make the offer.

Give attendees a meaningful result, engage them in real time with live polls and Q&A, present your program, and let them enroll without leaving the webinar. Built-in checkout supports Stripe, PayPal, and PayU, while Next Available sessions and countdown offers create a clear path to action.

A man smiling while holding a coffee cup and working on his laptop outdoors on a stone staircase

Webinar: Follow-up Journey

Follow-up in action+ Go Retarget

Emails sent2,458

SMS sent1,208

Added to CRM882

Keep the lead moving after the webinar.

A registration is the start of the relationship. Your follow-up should reflect what happened during the webinar and keep the next step clear. Use behavior-based tagging, native email and SMS follow-up through Twilio, and replay reminders to keep the launch moving.

<500ms

streaming latency via Dolby OptiView (WebRTC) — an automated replay still feels live

platforms reached from one EasyCast broadcast — YouTube, LinkedIn, Facebook, Instagram and more

100%

visibility — see watch time, poll responses, offer clicks, drop-off heatmaps, GA4 and Meta Pixel

2,458

follow-up touches sent via native email and SMS through Twilio, without a separate tool

Free Resources

Free guides for launching
your course

Real guides and worksheets from EasyWebinar founder Casey Zeman.

Illustration of a crowd of webinar attendees building toward 1,000 registrants

FREE GUIDE

The First 1K Attendees Blueprint

Casey Zeman's 3-step process for getting your first 1,000 webinar attendees and turning them into consistent course sales, no big following required.

Split-screen mockup comparing a live webinar broadcast to an automated on-demand webinar

FREE GUIDE

Live vs. Automated Webinars

A step-by-step breakdown of when to run live and when to automate, plus Casey Zeman's Webinar Sprint Method for turning one live pitch into an evergreen funnel.

Illustration of three people standing on rising podium bars beside an upward arrow and checkmark

FREE WORKSHEET

Get Your Clients Results

A guided worksheet for building trust with your audience, documenting your wins, and structuring a value ladder for your course and offers.

Launch once. Learn what works. Keep it working.

Start with a live launch around a real deadline. Then use what you learned to create an evergreen or just-in-time experience for people who discover your program later.

LIVEOPTIMIZEEVERGREENENROLL

Results That Matter

10.5x

more offer clicks

April & Eric Perry turned a low-converting live webinar into an automated launch funnel. Their original webinar attracted a crowd but missed time zones and had weak reminders, so people registered and never showed up. After rebuilding it as an automated funnel on EasyWebinar — with more time slots, in-webinar micro-offers, and CRM-tagged follow-up — offer clicks jumped 10.5x and attendees grew 1,128% over five years.

Verified Case StudyProductivity & Home Organization

Read Case Study →

April & Eric Perry, founders of LearnDoBecome

Case Study

“They needed a webinar system that increased engagement, consistently built trust, and improved reminder & follow-up systems for better conversions.”

April & Eric Perry

Automated Webinars · Case study

$5M

Generated by Carla Biesinger from one evergreen funnel

$750K

Generated by Kim Constable, Sculpted Vegan

$2M

Generated by Ryan Fenn, CEO of ChiriP, from one automated webinar funnel run for 3 years

$14K

Jason Caruso's revenue from his very first webinar

I personally use EasyWebinar and they are the best. I moved from using other platforms and nothing compares to their reliability and customer support.

Amy Porterfield

Course Creator & Business Coach

The name is completely self-explanatory. Easiest integrations, best customer service, and easy to use.

Susie Moore

Marketing Coach & Course Creator

Their commitment to updating and providing features other platforms don't offer makes EasyWebinar stand out significantly.

Collin Carroll

The Webinar MD · G2 review

I used to do live webinars to sell my online course... With my live class I used to sell 10–12 courses. With EasyWebinar I sold 25 courses within 3 weeks of my evergreen 'launch.'

Laura K. Connell

Founder, laurakconnell.com · G2

I've been using EasyWebinar to automate my webinars and drive course sales... no tech headaches, just smooth automation.

Jennifer Barden

Web Designer, Jenx Website Design & Strategy · G2

Easywebinar is such a powerful tool to automate the sales of my courses... it's impressive how well this platform integrates with other systems.

Hélène Hébert

Gardening Coach, Grow My Garden · Trustpilot

Enterprise-ready webinar software for growing teams

SOC 2 Type II

Security controls validated through third-party audit.

GDPR

Support for privacy-conscious webinar programs and global audiences.

SSO / SAML / SCIM

Enterprise identity, access, and user provisioning support.

99.9% uptime

Reliable webinar delivery with named SLA options for Enterprise.

Integrations

Keep your course stack connected.

Use EasyWebinar alongside the tools you already use to run your course business — and broadcast pre-launch content across your audience wherever they are.