Which webinar platform fits the complete job?
Both platforms deliver reliable, high-capacity webinars. GoTo is strongest when specific event controls decide the purchase. EasyWebinar is built for marketing and revenue teams that need AI creation, automation, checkout, CRM and revenue attribution, backed by 24/7 support and enterprise-grade security.
You need reliable live delivery and a supported revenue conversion system.
AI creation, high-capacity live delivery, automation, checkout, EasyCRM, revenue reporting, 24/7 support and setup guidance stay connected.
You need specific live-event or training controls at a lower room-only price.
The stronger fit when live captions, phone audio, breakout rooms, certificates or native Marketo are mandatory.
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The short comparison
Seven differences that should decide the purchase
Short answer: buy GoTo Webinar if a live room and structured event controls are the whole job. Buy EasyWebinar if the webinar has to keep generating demand after the event — every Growth and above plan includes an automated audience five times the size of the live room, plus AI creation, in-room checkout, EasyCRM and revenue reporting in the same plan price.
| Decision point | GoTo Webinar | |
|---|---|---|
| Best fit | Marketing and revenue teams that need webinars to generate, convert and follow up with demand | Enterprise events and structured training |
| Live room capacity | 50 to 1,000 live on published plans · Enterprise events up to 100,000 | 500 live on Reach, 1,000 on Elevate · up to 3,000 in the room on Complete |
| Automated audience | 5× the live room, included — 1,000 automated viewers a session on Growth, 2,500 on Pro, 5,000 on Scale | – No automated audience published |
| Automation formats | Evergreen, Just-in-Time, on demand and Simulated Live | – Scheduled and on-demand Simulive only |
| Conversion stack | AI Builder, in-room checkout, EasyCRM, follow-up and revenue reporting | – Accept Payments on Complete — CRM and revenue workflow remain external |
| Support and enterprise readiness | 24/7 support · dedicated support · setup assistance · SOC 2 Type II · GDPR | – 24/7 support · optional producer packages from $600 per event |
| Specialized controls | Human-moderated automated rooms, EasyCast multistreaming and attendee-local evergreen | Live captions, phone audio, breakouts, certificates and native Marketo |
GoTo Webinar advantage
Lower published price for a room-only event, plus specialized training controls.
EasyWebinar advantage
A complete automated webinar revenue workflow.
Plan prices and annual totals are compared in the pricing section below. Live and automated allowances are separate capacities and cannot be pooled.
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Pricing without false equivalence
Compare room capacity and included workflow together
GoTo publishes a lower price for a 500- or 1,000-person live room, and we will not pretend otherwise. The two numbers cover different scopes: the EasyWebinar plan also carries an automated audience five times the size of the live room, plus AI creation, checkout, EasyCRM and revenue reporting.
Same room, full workflow
Pro, for a 500-person room
500 live attendees, plus 2,500 automated viewers · $1,980 paid yearly · or $198 month to month
GoTo Webinar
Same room, room only
Reach, for a 500-person room
500 live attendees, no automated audience · $708 paid yearly · or $69 month to month
500-person live room
Automated audience · 5× the room
Conversion stack
These are prices for two different scopes. GoTo's published price is lower for a live room on its own. EasyWebinar's price covers the live room plus an automated audience, checkout, CRM and revenue reporting — so the comparison only holds if the room is all you need.
| Live-room need | Plan price · automated audience included | GoTo Webinar Room price · no automated allowance |
|---|---|---|
| 50 attendees | Launch · $36.67/mo 50 live · $440/year · $44 month to month –Live only · 2 AI funnels a month | Reach starts at 500 attendees $59/mo effective · $708/year · $69 month to month –No automated audience published |
| About 200 attendees | Growth · $96.67/mo 200 live · $1,160/year · $116 month to month 5× the live room · 1,000 automated viewers per session | Reach · $59/mo Up to 500 live · $708/year · $69 month to month · Simulive included –No automated audience published |
| 500 attendees | Pro · $165/mo 500 live · $1,980/year · $198 month to month · 24/7 support and a dedicated account manager 5× the live room · 2,500 automated viewers per session | Reach · $59/mo 500 live · $708/year · $69 month to month · one organizer · Simulive included –No automated audience published |
| 1,000 attendees | Scale · $290.83/mo 1,000 live · $3,490/year · $349 month to month · 24/7 support, dedicated Slack and setup assistance 5× the live room · 5,000 automated viewers per session | Elevate · $103/mo 1,000 live · $1,236/year · $129 month to month · Simulive and breakouts included –No automated audience published |
| 3,000 and above | Enterprise · quoted, not published No public price — scoped with our team. Custom events up to 100,000 live attendees · 24/7 support with qualifying producer, success and event-day guidance Unlimited automated attendees | Complete · quoted, not published No public price — GoTo requires a sales quote. Up to 3,000 in the room · live streaming to unlimited attendees · Simulive · custom organizer seats –No automated audience published |
Room-only economics
GoTo is cheaper when the room is the whole requirement.
Reach and Elevate are strong choices when the room and structured event controls are the complete requirement.
Workflow economics
EasyWebinar includes more of the job in the plan.
Automated capacity, AI creation, checkout, EasyCRM, follow-up, revenue reporting and multistreaming reduce separate tools and handoffs.
Support economics
Compare included guidance with paid event services.
Both provide 24/7 support. GoTo producer packages are listed at $600, $850 and $1,300 per event, while EasyWebinar adds dedicated support and setup assistance as teams scale.
USD prices verified August 26, 2026. GoTo publishes Reach and Elevate prices and requires a custom quote for Complete. GoTo includes Simulive, scheduled or on demand, but does not publish a separate automated-viewer allowance. Reach includes one organizer seat; additional organizers, add-ons, event services, taxes and overages can change the final cost.
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Rooms vs funnels
GoTo Webinar is the better room-only buy. EasyWebinar is the better funnel.
Everything in this comparison reduces to that sentence. Both run a reliable, high-capacity live session — the difference is the price of the room, and whether the session keeps working after the event ends.
The funnel around the room
One session becomes an asset that keeps selling
- One recording runs live, Simulated Live, evergreen, on demand or Just-in-Time.
- An automated audience 5× the live room, on every Growth+ plan.
- AI generates the script, pages, emails, polls and offer.
- Payment happens where the decision happens: in-room checkout.
- Attendees are scored and followed up in EasyCRM, with revenue in the same view.
GoTo Webinar
The room itself
The better buy when the event is the product
- A lower published price for a 500- or 1,000-person live room.
- Live captions, phone audio, breakouts and completion certificates.
- Native Marketo, for teams whose demand engine already runs there.
- 24/7 support is advertised across the GoTo experience.
- Optional producer packages at $600, $850 or $1,300 per event.
We will not overstate this one: for structured training, accessibility requirements and room-only economics, GoTo Webinar is the stronger choice and we say so. What it does not do is turn that session into a funnel that runs, sells and follows up without you.
| The plain question | GoTo Webinar | |
|---|---|---|
| Can you schedule a recording to run like a live session? | Yes — Simulated Live, evergreen and on demand | Yes — Simulive, scheduled or on demand |
| Can people start a session the moment they land on the page? | Yes — Just-in-Time, in the attendee's own time zone | – No published attendee-local or next-available start |
| Can a person moderate the automated room in real time? | Yes — human-moderated automated rooms | – Not published as a Simulive capability |
The simple version
GoTo automates playback. It does not automate the funnel around it.
EasyWebinar advantage
The automated audience is published, paid for and connected to checkout and CRM.
Conversion & revenue
What do you still have to buy separately?
With GoTo Webinar, payment, CRM, lead scoring and revenue attribution live in other tools you buy and connect. With EasyWebinar they are in the plan. Both platforms handle registration, the room and attendance reporting equally well.
| Revenue workflow | GoTo Webinar | |
|---|---|---|
| Registration pages | Built in | Built in |
| Polls, handouts and in-room CTAs | Built in, including timed offers | Built in |
| Paid registration | Native workflow on eligible plans | – Accept Payments on Complete only |
| Checkout inside the webinar | Yes | – Not published — the buyer leaves the room |
| CRM included | EasyCRM from Growth | – External CRM required |
| Lead scoring and behaviour follow-up | Native, driven by webinar behaviour | – Handled in your external stack |
| Revenue reporting and attribution | In-platform revenue reporting | – Attendance reporting; revenue attribution stays external |
| Native Marketo integration | – Not published — connect through integrations | Native |
| Multistreaming | EasyCast on eligible plans | – Not a published capability |
Security, support & scale
Choose based on the control your procurement team actually requires.
Both vendors advertise 24/7 support. The differences worth checking are the published attestation, how far the live room scales and whether event-day guidance is included or billed per event.
| Requirement | GoTo Webinar | |
|---|---|---|
| Published security attestation | SOC 2 Type II | Confirm the current scope with GoTo for your plan |
| GDPR | Yes, with a DPA | Confirm requirements with the vendor |
| Largest published live room | Enterprise events up to 100,000 live attendees | – Up to 3,000 in the room on Complete, with streaming to unlimited viewers |
| Event-day guidance | Dedicated support, setup assistance and qualifying Enterprise event guidance | – Optional producer packages at $600, $850 or $1,300 per event |
Final recommendation
Choose the operating model, not the longest feature list
GoTo Webinar is the better room-only and structured-event buy at its published prices. EasyWebinar is the stronger value when the event must become a guided, repeatable revenue workflow.
Choose the connected system
Choose EasyWebinar when the webinar must keep generating and converting demand.
- ✓You need published live and automated capacity in the same plan
- ✓You want AI to build the webinar and campaign assets
- ✓You want checkout, EasyCRM, follow-up, and revenue reporting connected
- ✓You need 24/7 support, dedicated support, and setup assistance
- ✓Your security review requires SOC 2 Type II and GDPR compliance
GoTo Webinar
Choose the event platform
Choose GoTo Webinar when room economics or specific controls decide the purchase.
- ✓You need the lower published 500- or 1,000-person live-room price
- ✓You need phone audio, live captions, breakouts, or certificates
- ✓Native Marketo or GoTo's structured training workflow is mandatory
- ✓Your CRM, checkout, and marketing automation already work elsewhere
Ready to test the complete workflow?
Build the webinar. Launch it with guidance. Keep it converting.
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Complete buyer's guide
Continue with the full research behind the comparison.
Written by Pranav Sharma, Chief Business Officer at EasyWebinar, on August 27, 2026. Pricing and plan capacity were verified against multiple published sources on August 26, 2026.
In this guide
EasyWebinar vs GoToWebinar: Pricing, Automation & Ease of Setup Compared
Pranav Sharma · Chief Business Officer · August 27, 2026
Direct answers