Funnels, funnels, funnels.  If you’re an avid reader of the blog, chances are you have learned a ton about funnels recently. And I keep talking about them because they are incredibly important for every entrepreneur.  Why are they so important? Because developing your sales funnel is how you grow your business and make the biggest […]

Successful webinars are a well crafted art – not something you slap together the night before like a college exam.  There’s a lot of moving pieces to make sure it all works.  Creating an epic webinar includes: A compelling slide deck with engaging copy and images to grab their attention. Sharing your story to relate […]

One of the perks of my job is getting to talk with people who use EasyWebinar about massively impacting their audience. To me, this might be the most rewarding thing, as I get to see first hand how our software is helping entrepreneurs worldwide.  The other cool thing is that no two people who use […]

If you’re an avid reader of the EasyWebinar blog, chances are you read the topic all about TOFU. If you didn’t read it, you might be thinking… “TOFU… What are you talking about Casey?” Don’t worry, I’ll explain how TOFU relates to webinars. TOFU is marketing jargon for “Top of funnel.” Your funnel is the […]

If working at home in the last year has taught us anything it’s this — staying focused isn’t easy. In today’s world, people have shorter attention spans than ever before. But that doesn’t mean it’s impossible to keep people engaged with your webinar content.  Let me explain… First off, let’s think the big picture about […]

Isn’t it crazy how fast the world is changing and evolving? Think about it…  Elon Musk is determined to have humans live on Mars. Amazon keeps rolling out robotic technology to run their massive business and uses Alexa for so many gadgets in your home. Not to mention Apple has Siri doing all kinds of […]

If you’re like most entrepreneurs the goal starts small.  Maybe you want to earn an extra $1,000 per month as a side hustle.  Maybe you want to earn $5,000 per month and quit your job to scale your business. Or, maybe you just want to be your own boss so that you can share your […]

Let’s get real, webinars take time and effort to put together. It’s not something you can prepare 10 minutes before the event and expect a ton of sales.

In case you haven’t seen or read yet, Apple is about to make Facebook ads very different with their new iOS 14 update.  This is arguably one of the biggest changes to happen since Facebook ads rolled out and can play a big role in your business moving forward. Since Facebook ads are a great […]

Are you making the most of your EasyWebinar subscription?  We want to give you everything you need so that you are set up to win and grow your business with webinars! While we make it easy to run live or automated webinars, I wanted to focus on a missing piece of the puzzle today. So […]

Have you ever read a blog post or heard the word “TOFU” and had no clue how it related to marketing your business? While there’s a lot of slang and internet marketing jargon out there (ex. ROAS, CTR, Conversion rates, etc.), TOFU confuses a lot of people (not just meat eaters either). But when you […]

Digital marketing is changing now more than ever thanks to the COVID-19 crisis of 2020. Not since smartphones have marketers and advertisers had to adapt so quickly to the changing landscape. The question… are you adapting yet (or enough)?  Before diving into the changes and some ways to adapt quickly, you might be thinking, “What […]