EasyWebinar for SaaS & Demand Gen
Scale demos.Fill pipeline. Convert trials.
Run live demos, evergreen webinars, and automate your entire webinar funnel on one conversion-ready platform.
7-day full access. Cancel anytime.
Trusted by Teams
Turning Webinars Into Revenue
Businesses, educators, SaaS teams, coaches, agencies, and enterprises use EasyWebinar to run live, automated, simulive, and evergreen webinars that generate leads, deliver premium attendee experiences, and drive conversions at scale.
The most loved webinar platform for scaling revenue
Automated Revenue Funnel
$2M
from one automated webinar funnel
Ryan Fenn,
CEO of ChiirP
Marketing ROI
166%
ROI on webinar spend
Rick Mulready,
Online Marketing Expert
Webinar-Led Sales
$750K
in revenue generated from a single webinar funnel
Kim Constable,
Founder of The Sculpted Vegan
The most loved webinar platform for scaling revenue
Automated Revenue Funnel
$2M
from one automated webinar funnel
Ryan Fenn,
CEO of ChiirP
Marketing ROI
166%
ROI on webinar spend
Rick Mulready,
Online Marketing Expert
Webinar-Led Sales
$750K
in revenue generated from a single webinar funnel
Kim Constable,
Founder of The Sculpted Vegan
The Problem
Your webinar stack isn't built for revenue.
None of it connects. None of it converts at scale.
Per sales rep, per week
Demos that don't scale
Your reps run the same 30-minute walkthrough 40 times a month. Most trial users never even book one — they bounce on day 3 before reaching their “aha” moment.
MQL → SQL Conversion
Demand gen without attribution
Webinars fill seats but you can't prove pipeline. You know 400 people attended — you don't know which 12 are ready to buy, or which session moved the deal forward.
In stacked tools
Six tools, zero pipeline
Zoom hosts. HubSpot tags. Calendly books. Notion scripts. ClickFunnels pages. By the time a trial converts, you can't tell which session changed their mind — or which campaign paid for it.
The Webinar Conversion Platform
One platform. Every B2B growth channel.
EasyWebinar replaces your demo, demand gen, trial conversion, and onboarding stack with one connected system. Record once, schedule forever. Score every attendee. Sync everything to your CRM. Run campaigns with UTM attribution.
Full-Funnel, Automated
One workflow from cold prospect to paying customer.
- Turn your best demo into a 24/7 evergreen funnel
- Score every attendee by watch time, polls, and offer clicks
- Includes ActiveCampaign, Kit, Zapier & more — HubSpot & Salesforce native sync on Pro+
- UTM tracking + Meta/Google Pixel support for paid campaign attribution
- SOC 2 Type II — passes procurement, IT, and security review
7-day full access. Cancel anytime.
Core Capabilities
Every capability mappedto a revenue moment.
AI Webinar Builder
From product brief to live funnel in under 10 minutes.
Tell the AI your product, audience, and conversion goal. It generates everything you need — script to slides to follow-up — so you can launch without a content team.
- Webinar script + slide deck — generated from your product brief
- Registration page + thank you page — built and ready to publish
- Full email sequence — pre-webinar reminders and post-webinar follow-ups
- Saves weeks of content production per funnel
7-day full access. Cancel anytime.
Multi-Format Delivery
Live, simulive, and evergreen — one platform for all three.
Run a live product launch this week. Schedule a simulive onboarding sequence that fires automatically. Deploy an evergreen demo that runs 24/7 with JIT scheduling — next session in minutes, any timezone.
- Live — real-time with polls, Q&A, co-hosts, and in-webinar CTAs
- Simulive — pre-recorded, runs on a schedule with live chat and automation
- Evergreen + JIT — always-on, launches within 5–60 min of registration, any timezone
7-day full access. Cancel anytime.
Lead Scoring & Attribution
Know exactly who's ready to buy — and what got them there.
Every registrant is scored by what they do during the webinar, not just whether they showed up. Watch time, poll votes, offer clicks, and replay behavior — combined with full UTM and pixel attribution from your paid campaigns.
- Hot / Warm / Nurture scoring — synced bidirectionally to your CRM
- UTM tracking + pixel integration for Google and Meta
- Dedicated Slack support + Account Manager (Scale plan & above)
- MQL → SQL conversion data per campaign, per webinar
7-day full access. Cancel anytime.
Power Follow-Ups
Smart sequences based on real behaviour.
Lead Scoring
Identify and prioritize your hottest leads.
Built-in Engagement Tools
Everything you need to connect and convert.
Auto-Dialer
Call leads instantly from the platform.
Call Recording
Record and review calls for better coaching.
Email Campaigns
Send smart, personalized email campaigns.
Activity Feed
Track every interaction in real time.
Pipeline Automation & CRM Sync
Every attendee action in your CRM — with zero manual work.
Watch time, poll responses, offer clicks, and lead scores sync bidirectionally to Salesforce, HubSpot, Marketo, and Pardot. Automated follow-up sequences fire the moment the session ends — based on what each attendee actually did.
- HubSpot & Salesforce native sync on Pro+ · ActiveCampaign, Kit, Zapier & more
- EasyCRM — our native CRM suite, built for webinar-driven pipelines
- Behavior-triggered sequences — different follow-up paths for Hot, Warm, and Nurture
- Custom field mapping — no engineering required
- REST API + Webhooks for custom data pipelines
7-day full access. Cancel anytime.
What Customers Say
Real teams. Real use cases.Verified reviews.
"From setting up your webinar to customising landing pages, thank you pages and emails the platform is so intuitive. I love the ease of being able to integrate this platform with other platforms we use, like HubSpot and Zapier."
Annette Staglieno
Owner & Founder,
FAVOURITE CHILD (Marketing Agency)
"Perfect for live and evergreen webinars. Covers the entire funnel — registration, reminders, post-event emails, and statistics."
Tony Ferraro
Director of Coaching,
Floyd Consulting
"I can now forget about them, focus on driving traffic to the webinars and just turn up and present. Allows me to scale my outreach without scaling my calendar."
David Larkin
Founder, Deal Coach
(ex-Salesforce VP, B2B SaaS)
Go Deeper
Where EasyWebinargoes further than the rest.
Four conversion workflows Zoom, GoToWebinar, and Demio weren't built for.
For Growth + PLG Teams
Catch trial users before they churn on day 3.
Most trial users churn before their "aha" moment. Drop a "next session in 12 min" demo into their day-2 email. Watch trial-to-paid lift — with an upgrade offer built directly into the webinar.
- Day-2 / day-7 / day-13 evergreen sessions — triggered automatically
- In-webinar upgrade offer with native checkout
- Conversion attribution per session, per cohort
- A/B test offer timing, price, and copy in one dashboard
CONNECTS TO YOUR STACK
Connect your webinars to your revenue,
marketing, and customer systems
Send webinar registrations, attendance, engagement, CTA clicks, purchases, replay activity, and conversion data into the tools your teams already use.
HubSpot
Salesforce
EasyCRM
InfluencerSoft
ActiveCampaign
ConvertKit
Keap
Mailchimp
GetResponse
AWeber
Drip
Ontrapart
Constant Contact
iContact
GoHighLevelEASYWEBINAR VS. THE ALTERNATIVES
How EasyWebinar compares with
other webinar platforms
Zoom is built for meetings. GoToWebinar is built for broadcasts.
EasyWebinar is built for conversion.
What is the best webinar software for B2B SaaS companies?
Webinar software for B2B SaaS companies creates fragmented workflows, causing lost leads and manual follow-ups. EasyWebinar replaces multiple tools with automation, CRM, AI funnels, and built-in checkout, helping teams convert faster. Start your free trial today.
Most B2B SaaS teams are spending $500–$1,400 per month on a fragmented webinar stack that still can't close a deal end-to-end. Seven tools. Seven logins. Seven places where lead data falls through the cracks — and a sales team manually chasing follow-ups while warm prospects go cold.
According to a 2025 study by Demand Sage, 73% of B2B marketers name webinars as their number-one source for high-quality leads, ahead of SEO, paid ads, and content marketing. The channel works. The infrastructure most teams are running it on doesn't.
The most competitive B2B SaaS teams have already made the shift, from “we host webinars” to “we run automated webinar revenue systems.” This post breaks down exactly what that looks like, what it costs to keep running the old way, and which platform is built to replace the stack entirely.
What B2B SaaS Teams Actually Need From Webinar Software for SaaS
Before we get to platform comparisons, let's be precise about what webinar software for SaaS companies actually has to do. Not just stream video. The requirements are fundamentally different from those of a general video conferencing tool.
Automation that survives the live session
Your SDRs shouldn't be manually emailing every no-show at 9 pm. The best webinar software needs to automatically trigger behavior-based follow-up sequences with different messages for attendees who clicked the offer CTA, those who dropped off early, and those who never showed up.
Lead scoring tied to webinar engagement
A prospect who attended live, answered the poll, and clicked your offer link is not the same as someone who registered and watched 10 minutes on replay. Your webinar platform should score leads accordingly and surface hot prospects to your sales team in real time.
CRM sync that actually works
For SaaS demos specifically, the sales team needs webinar engagement data inside their CRM, not in a separate dashboard they have to remember to check. Native integrations with HubSpot, Salesforce, and ActiveCampaign are non-negotiable, not a bonus feature.
Evergreen and on-demand capabilities
Live webinars are resource-intensive. The platforms that deliver maximum ROI let you record once and run that session as an automated evergreen funnel. Research shows the average webinar sees 24% of its total views occurring more than 20 days after the live event, which means a platform without on-demand infrastructure is leaving a significant portion of potential conversions on the table.
Built-in checkout for paid or gated events
Whether you're running a paid masterclass, a gated product deep dive, or a revenue-generating training session, your platform should handle payments without a Zapier chain connecting Stripe to a form in your CRM.
The Real Problem: Why Most Webinar Software for SaaS Companies Falls Short
We've seen this pattern repeatedly. A SaaS marketing team signs up for a well-known webinar tool, builds excitement around their first live session, gets solid attendance, and then watches conversion rates flatline.
Here's why it happens.
Tool Fragmentation Is Killing Your Pipeline
- Zoom/Livestorm for streaming, ClickFunnels/Leadpages for registration, ActiveCampaign/ConvertKit for email, Stripe for payments, HubSpot/Salesforce for CRM, Zapier to connect them all — that's $500–$1,400/month across 7 tools
- Seven tools means seven places where data falls through the cracks
- Zapier workflows break, CRM sync lags by hours, and leads get scored on guesswork, not actual engagement signals
Scaling Live Webinars Hits a Wall
- Most standard plans cap live attendees at 100–500
- The moment you run high-volume demand gen or multi-timezone campaigns, you're either hitting capacity limits or paying enterprise rates
- Both outcomes hurt you at the worst possible moment
Engagement Features Don't Actually Drive Conversions
- Generic polls and chat boxes check a feature list — they don't move conversion rates
- What actually works: timed CTAs at peak attention moments, behavior-based segmentation that separates buyers from browsers, and simulated live chat that keeps automated sessions feeling alive at 2am
No Built-in Revenue Infrastructure
- Most platforms are built to broadcast, not to sell
- They'll stream your session and send a reminder email — that's where the job ends
- Checkout flows, engagement-based lead scoring, and personalized call sequences all require a custom integration stack most SaaS teams don't have the bandwidth to build or maintain
What Is the Best Webinar Software for B2B SaaS?
EasyWebinar is built on a premise that most webinar platforms ignore: the goal isn't to host webinars, it's to generate predictable revenue from them. That distinction shapes every feature on the platform.
Is EasyWebinar the Right Webinar Software for Small SaaS Teams?
Yes, arguably more so than for large enterprise teams. Small SaaS teams don't have the bandwidth to manage seven tools, maintain Zapier workflows, or hire someone to handle CRM hygiene after every webinar.
EasyWebinar's Launch plan at $36/month gives a solo founder or two-person marketing team everything they need to run live webinars, automate follow-ups, and process payments without touching a single integration.
Here's what sets it apart specifically for B2B SaaS teams.
One Platform. Every Webinar Format.
EasyWebinar runs Live, Simulive, and Evergreen webinars from a single dashboard with no extra tools or subscriptions.
- Live webinars scale to 50,000 attendees with ultra-low latency HD streaming. Attendees join from any browser, no downloads, no plugins. You can bring any attendee on screen for live Q&A or testimonials.
- Simulive webinars play pre-recorded sessions on a fixed schedule. Attendees experience it as live, with real-time chat, polls, and timed CTAs running throughout.
- Evergreen webinars run fully on autopilot. Just-in-time sessions start every 15, 30, or 60 minutes, auto-adjust to each viewer's time zone, and use simulated chat scripts to maintain live-event energy around the clock.
AI Webinar Builder: Full Funnel in Minutes, Not Days
- Using AI webinar builder generates your webinar script, landing page, email sequence, poll questions, and offer presentation from a single questionnaire
- The setup that used to take 2–3 days now takes under an hour — even for first-time hosts
- Built-in customizable registration pages — no separate funnel builder needed
- Automated email and SMS reminders fire before every session, cutting no-show rates automatically
EasyCRM: Lead Scoring That Actually Reflects Buyer Intent
- Built directly into the platform — not bolted on through an integration
- Scores every lead on real behavior: watch duration, CTA clicks, poll responses, and chat activity
- Automatically classifies every attendee as Hot, Warm, or Nurture, no manual tagging
- Behavior-based CRM tags fire at the right moment with zero manual input
- No data exports, no Zap workarounds, pipeline updates in real time
- Sales reps see prioritized leads without switching between tools
Integrations That Sync Without Breaking
- Connects with 1,500+ tools via Zapier — no custom dev work needed
- Direct integrations with HubSpot, ActiveCampaign, Mailchimp, GoHighLevel, Kit, and Stripe
- Attendees sync to your CRM automatically at every stage — registration, during the session, and post-webinar
- Map your CRM tags once — every follow-up fires automatically from that point forward
- No manual exports, no delayed sync, no data sitting in a separate dashboard waiting to be actioned
Built-In Checkout — No Third-Party Setup
Charge for webinar access directly inside EasyWebinar. No Stripe configuration, no external paywall, no redirect that breaks on mobile. For SaaS teams running paid training, certification programs, or premium product workshops, this removes an entire layer of integration complexity and reduces purchase drop-off.
Multistreaming and the EasySuite Ecosystem
Every live session simultaneously broadcasts to YouTube, LinkedIn, Facebook, and any RTMP destination via EasyCast, expanding reach without additional tools. EasyWebinar sits within the broader EasySuite ecosystem, which includes EasyCRM, EasyCast, Paid Webinars, and the AI Builder. One vendor. One bill. One support team instead of five.
Security and Enterprise Controls
SOC 2 and GDPR compliant on all plans — critical for B2B SaaS and agency clients handling sensitive audience data. Enterprise teams get dedicated live session monitoring, role-based access controls, client sub-accounts, and white-label branding with custom domain support.
EasyWebinar vs. Competitors: Feature Comparison
The market offers plenty of webinar tools. None of them is built to replace your CRM, email platform, checkout flow, and funnel builder simultaneously.
Conclusion
Teams still running fragmented webinar stacks are spending $500–$1,400 more per month than necessary, and closing the pipeline more slowly because lead scoring is manual, follow-ups are delayed, and replay views generate zero automated action.
The math is simple. A two-person marketing team spending 6 hours a week on manual follow-ups and Zapier troubleshooting burns 300 hours a year on work EasyWebinar handles automatically — on top of the stack bill.
Most webinar software is built to stream. EasyWebinar is built to sell. Every quarter you delay is another quarter of fragmented data, cold leads, and pipeline your competitors are closing instead.
25,000+ SaaS teams, coaches, and agencies have already made the switch!
Start your free 7-day trial →FAQ
Frequently asked questions
Common questions from B2B SaaS and demand generation teams.
EasyWebinar is the webinar platform built specifically for B2B SaaS teams that need to scale product demos, convert trial users, and attribute pipeline to webinar activity. It's the only platform that combines evergreen automation, just-in-time (JIT) scheduling, behavioral lead scoring, and native Salesforce and HubSpot sync in a single tool — starting at $44/month.
Just-in-time (JIT) webinar scheduling means attendees see a session starting within minutes of registering — typically 5 to 60 minutes — rather than waiting days for the next available slot. EasyWebinar uses JIT scheduling to maximize show-up rates on evergreen demos: when a prospect registers, they see "next session in 5 min," driving immediate attendance while interest is highest.
Behavioral lead scoring assigns a score to each webinar attendee based on their in-session actions — watch time, poll responses, offer clicks, and replay activity — rather than just registration or attendance. EasyWebinar scores every attendee in real time, categorizing them as Hot, Warm, or Nurture, then syncs those scores to your CRM so sales teams can prioritize follow-up based on actual buying intent.
Native bidirectional integrations for both, no Zapier required. Every attendee action (registration, watch time, poll responses, offer clicks, lead score) pushes to your CRM in real time. Field mapping is fully configurable with no engineering work. SOC 2 Type II compliant.
Demio focuses on live and automated webinar hosting. EasyWebinar adds a native CRM with auto-dialer and lead scoring, built-in checkout, EasyCast multistreaming, and the AI Webinar Builder. Full breakdown: EasyWebinar vs Demio.
Yes. UTM parameters pass through from your registration link into every attendee record and sync to your CRM. You can also add Meta Pixel to registration and thank-you pages for retargeting.
Live — runs in real time with you presenting. Simulive — pre-recorded, runs on a schedule with live chat, polls, CTAs, and follow-up automation. Evergreen — runs automatically with JIT scheduling so attendees can join immediately, in their timezone, any time.
SOC 2 Type II audited, GDPR-aligned, SAML SSO, audit logs, role-based permissions, and data residency options. We share the SOC 2 report under NDA. Dolby, Teachable, Keap, and AWeber run on us.
Most B2B teams are up and running quickly. EasyWebinar supports existing recordings, connects to your CRM, and comes with onboarding support to help you get your first webinar funnel live with minimal disruption to your current workflows.
A typical B2B team's stack runs ~$1,400/month (Zoom $200 + ClickFunnels $147 + HubSpot $450 + Mailchimp $99 + Restream $49 + checkout fees). EasyWebinar starts at $44/month. See current pricing →
Yes, fully browser-based. No download, no plugin, no friction for your prospects. Works on any browser (desktop + mobile), including behind enterprise firewalls. Ultra-HD video, low-latency Dolby audio.
EasyWebinar can scale up to 100,000 live attendees. Whether you're running a small product demo or a large-scale demand gen event, there's a plan sized for your team. See all plans →
Full-funnel: registration conversion rates, show-up rates, watch time, drop-off, poll interactions, CTA clicks, offer conversions, and replay performance.
Yes — copy the embed code from your event's Widget Builder and paste it into any landing page (WordPress, ClickFunnels, Leadpages, or custom HTML). UTM parameters and tracking pixels carry through either way.
Turn webinars into your best-performing
demand generation channel.
7-day full access. Cancel anytime.