For Marketing & Demand Gen Teams

Conversion-focused webinar platform for modern marketing teams.

Run live, simulive, automated, and evergreen webinars that turn attendees into customers, with built-in lead scoring, CRM sync, and follow-up. All from one platform.

7-day full access. Cancel anytime.

G2 Leader, Small Business — Summer 2026G2 Momentum Leader — Spring 2026G2 High Performer — Summer 2026SOC 2 Type IIGDPR-aligned

Rated a G2 LeaderSOC 2 Type II · GDPR-aligned

Trusted by 25,000+ marketers, coaches and businesses

  • Cato Networks
  • XM Cyber
  • Bureau Veritas
  • Vatech
  • K21 Academy
  • CAMP
  • Lender Home Page

Built for marketing teams

Everything marketing needs to turn webinars into pipeline.

EasyWebinar is a webinar platform for marketing teams that runs live, simulive, automated and evergreen webinars, scores every attendee by engagement, and follows up automatically. Marketing fills the room, sales calls the people who leaned in, and every deal traces back to the webinar that started it.

  1. 01

    Attract

    AI-built registration pages, one-click signup and multistreaming to LinkedIn, YouTube and Facebook.

  2. 02

    Show up

    Confirmations, calendar invites and reminders that bring registrants into the room.

  3. 03

    Engage

    Polls, Q&A, chat and timed offers that hold attention and capture intent.

  4. 04

    Score

    EasyCRM scores every attendee Hot, Warm or Nurture from what they actually did.

  5. 05

    Follow up

    Power Follow-Ups send each behaviour group its own sequence, and sales calls the hottest first.

  6. 06

    Prove

    Attribution from ad click to closed deal, with pipeline per webinar and per source.

Full-Funnel Webinar Strategy

Webinars for every stage of your marketing funnel

Whether you’re building awareness, educating prospects, or closing deals, there’s a webinar format and strategy for each stage.

Your audience

01Top of funnel

Build awareness & generate demand

Put a point of view in front of the right audience and turn ad spend into registrations you can follow up.

  • Thought leadership webinars
  • Industry trend webinars
  • Lead generation campaigns
  • Product awareness webinars

02Middle of funnel

Educate, nurture, and build trust

Teach prospects what your product makes possible, answer their questions live, and learn who is leaning in.

  • Product education webinars
  • Feature announcement webinars
  • Product launch webinars
  • Customer education sessions

03Bottom of funnel

Convert attendees into pipeline

Show the product, make the offer at the right moment, and hand sales a scored list of who is ready.

  • Product demo webinars
  • Automated webinar funnels
  • Evergreen conversion webinars
  • Demo-to-trial campaigns

Pipeline and revenue

How it works

Follow one lead from ad click to closed deal.

Every tool your marketing team needs to convert webinars into revenue, in one platform. Here’s one lead’s two weeks: what they see on their phone and laptop, and what your team sees in EasyCRM.

Day 1Registration & attribution

Every registration arrives with its source attached.

The AI Webinar Builder creates the registration page, reminders, polls, offers and follow-up from one prompt. One-click registration keeps the form short, and the UTM source, medium and campaign are saved with each registrant, so you know which channel filled the room.

Explore the AI Webinar Builder

Jordan LeeScore 12Registrant

Day 3Reminder sequence

Reminders that get registrants in the room.

Confirmation, calendar invite and reminders go out on schedule with the session’s promise and the join link. Across the industry, roughly half of registrants never show up. Reminders are how you win them back.

See the AI email generator

Jordan LeeScore 24Registrant

Day 4Engagement

Built to convert, not just broadcast.

Live chat, polls and Q&A with upvoting keep the room engaged. Attendees join in the browser, no download, and every answer, question and minute watched is recorded against the attendee as a buying signal.

Jordan LeeScore 58Warm

Day 4Timed offers & checkout

Make the offer at the moment of peak attention.

Timed CTAs, offer overlays and countdown timers appear exactly when you schedule them. Send people to book a call or buy on the spot with built-in checkout for Stripe, PayPal and PayU.

Jordan LeeScore 82Hot

Day 4EasyCRM lead scoring

One profile shows everything Jordan did.

EasyCRM scores every attendee as Hot, Warm or Nurture from registration, attendance, watch time, CTA clicks and offer engagement. The profile keeps the source, the timeline and the owner in one place, and syncs natively to HubSpot, ActiveCampaign, Kit, Keap or GoHighLevel.

Explore EasyCRM

Jordan LeeScore 82Hot

Day 5Power Follow-Ups

Follow up on what they actually did.

Segment by behaviour, not by list: who registered but didn’t attend, who watched but didn’t click, who clicked the CTA. Each group gets its own sequence, so no-shows get the replay and hot leads get a sales conversation.

Jordan LeeScore 86Hot

Day 9Auto-dialer

Sales calls the hottest leads first.

The EasyCRM auto-dialer works the queue in score order, records every call and transcribes it, so reps start with the people who leaned in, and marketing can hear what actually moved the deal.

Jordan LeeScore 91Opportunity

Day 14Attribution & analytics

Track webinar revenue from ad click to closed deal.

Smart Event Analytics tracks registration, attendance, drop-off, engagement and CTA performance per attendee, with pixels on your registration and thank-you pages. So you can answer the question every CMO and CFO asks: what’s the pipeline impact of this webinar program?

Jordan LeeScore 100Won

Webinar marketing playbook

More registrations at the top. More pipeline at the bottom.

The questions marketing teams ask most about webinar lead generation, answered with the numbers to plan against and the EasyWebinar tools that move them.

  • 51.3%Average show-up rate: about half of registrants attend live
  • 49.6%Of registrations arrive in the final week before the webinar
  • TueThe day with the highest show-up rate (51.7%)
  • 368%More on-demand views for public replays than gated ones
Industry benchmarks from the Livestorm Webinar Benchmark Report 2026, based on 33,786 webinar sessions.
Top of funnelFill the room

WatchRegistrations, cost per registrant, show-up rate

How do I get more webinar registrations?

Promote hardest in the final week, when half of sign-ups arrive. Lead with one specific outcome, keep registration to one step, and multistream the live session to LinkedIn, YouTube and Facebook with EasyCast to reach audiences where they already spend time.

Build the registration page with AI

Which channels actually fill my webinars?

EasyWebinar saves the UTM source, medium and campaign with each registrant, and your ad pixels run on the registration and thank-you pages. Compare channels on pipeline per registrant, not just clicks, and move budget to the ones that close.

See integrations

How do I raise my webinar show-up rate?

Send a confirmation with a calendar invite, then reminders a day before, an hour before and as you go live. Schedule mid-week in the late morning, and for automated webinars use just-in-time sessions that start minutes after someone registers.

Write the reminders with AI

How do I keep generating leads after the live date?

Turn your best live session into an evergreen or on-demand webinar that runs in every time zone. Let people watch the content and put the gate on the offer, not the replay: public replays get far more views than gated ones.

Explore evergreen webinars
Bottom of funnelTurn attendees into pipeline

WatchCTA clicks, hot leads, meetings, pipeline, revenue

How do I turn webinar attendees into pipeline?

Give the room one clear next step and show it when attention peaks: a timed CTA to book a call, start a trial or buy, with built-in checkout for Stripe, PayPal and PayU. Offers fire at the same moments in automated replays.

How do I know which attendees are ready to buy?

EasyCRM scores every attendee as Hot, Warm or Nurture from registration, attendance, watch time, CTA clicks, offer engagement and purchases, so sales sees intent instead of a flat list of names.

Explore EasyCRM

How fast should sales follow up after a webinar?

The same day, starting with the hottest leads while the session is fresh. Power Follow-Ups send each behaviour group its own sequence, and the auto-dialer works the queue in score order with calls recorded and transcribed.

How do I measure webinar ROI?

Track registrations, show-up rate, CTA click rate, pipeline and revenue for every webinar and every source in Smart Event Analytics. Then compare cost per registrant with pipeline per registrant to see which programs to scale.

Evergreen & Automated Webinars

Generate leads 24/7 without showing up.

Turn your best live webinar into an automated evergreen funnel. Run on a fixed schedule, just-in-time, or on-demand, in every time zone. Polls, offers, and follow-up sequences run exactly as they did live.

  • Evergreen, just-in-time, and on-demand automated modes
  • Live chat with a human moderator while the recording plays
  • Timed offers and CTAs fire at the same moments that converted live
  • EasyCast multistreams live sessions to LinkedIn, YouTube, and Facebook

Replace Your Stack

Replace your webinar stack with one platform.

Most marketing teams stitch five tools together to run one webinar program. EasyWebinar replaces them, so registration, the live room, follow-up, CRM and checkout share one record of every lead.

Your stack today 5 vendors

With1 platform

  1. Zoom WebinarsbroadcastLive, Simulive, Automated & Evergreen webinars
  2. HubSpotregistration, emails, CRMEasyCRM — auto-dialer, lead scoring, pipeline
  3. ClickFunnelslanding pages, upsellAI Webinar Builder — full funnel in <10 min
  4. Zapierglue between toolsNative HubSpot, ActiveCampaign, Keap, GoHighLevel
  5. Stripe + checkoutpaymentsBuilt-in checkout — Stripe, PayPal, PayU
Estimated monthly cost$495–$1,550+/mo5 logins · broken attribution · 5 contracts to renew

One platform. Every format. Zero stack sprawl.

Replace five tools with one.Save up to $1,500/mo.

Start Free Trial

Webinar pipeline calculator

What could your webinars add to pipeline each month?

Move the sliders to match your program. The estimate shows the hot leads EasyCRM would score and route to sales, and the pipeline they represent at your average deal size.

2
300
50%
$8k

$360kin pipeline your webinars could hand to sales each month

45 hot leadsscored and routed to sales every month

300 attendees a month. Assumes 15% of attendees show buying intent, and values each hot lead at your average deal size.

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Built for the whole team

Every seat on the revenue team works from the same webinar.

Demand gen fills the room, product marketing runs the session, marketing ops keeps the data clean and sales follows up on intent. One platform, one record of every lead, no hand-offs between tools.

Fill every session and prove which channel paid off.

  • AI-built registration pages and reminders
  • UTM source saved with every registrant
  • Multistream to LinkedIn, YouTube and Facebook

Connect your stack. Your way.

Native integrations send registrations, attendance, engagement and purchases to HubSpot, ActiveCampaign, Kit, Keap, GoHighLevel, GetResponse and Drip, no Zapier glue. Salesforce Pardot (Account Engagement) connects natively; tools like Marketo can connect through Zapier, along with thousands of other apps.

See all integrations
  • HubSpot
  • ActiveCampaign
  • Kit
  • Keap
  • GoHighLevel
  • Salesforce Pardot
  • GetResponse
  • Drip
  • Mailchimp
  • AWeber
  • Stripe
  • PayPal
  • Zapier
  • YouTube Live
  • LinkedIn Live
  • Facebook Live

Results

Don’t just take our word for it

EasyWebinar helps teams turn live sessions, automated webinars, product demos, trainings, and evergreen funnels into measurable business outcomes.

25,000+

Marketers, coaches and businesses run webinars on EasyWebinar

100,000

Live attendees supported in a single webinar

$5M

Generated from one evergreen webinar funnel

Carla Biesinger

387%

Increase in webinar show-up rate

Dr. Gregory M. Fryer

Carla BiesingerFounder & CEO

From one evergreen funnel
$5M
Registrations on the running funnel
267,908

Carla scaled from small live events to a fully automated system with smart scheduling and seamless integrations.

Read Carla’s story
Carla BiesingerEvergreen funnel · running 24/7

01 / 06

See all customer stories

Enterprise Ready

Enterprise-ready webinar software for growing teams

Security, access and reliability your IT and procurement teams will ask about, answered before they do.

  • SOC 2 Type II badgeSOC 2 Type IISecurity controls validated through third-party audit.
  • GDPR badgeGDPRSupport for privacy-conscious webinar programs and global audiences.
  • SSO / SAML / SCIMEnterprise identity, access, and user provisioning on the Scale plan.
  • 99.9% Enterprise SLA99.9% uptime guarantee for Enterprise customers, with service credits.

Frequently asked questions

Everything marketing teams ask before switching to EasyWebinar.

HubSpot, Salesforce Pardot (Account Engagement), ActiveCampaign, Keap, Kit, GoHighLevel, GetResponse, and Drip are native integrations, no Zapier required. Tools like Marketo can connect through Zapier, along with thousands of other apps in your stack.

Yes. EasyCRM is a native CRM built into EasyWebinar — auto-dialer, lead scoring (Hot, Warm, Nurture), pipeline view, native email campaigns, and call recording with auto-transcription. No second tool, no separate subscription.

Smart Event Analytics tracks registration, attendance, drop-off, engagement, and CTA performance per attendee. Meta, Google, and LinkedIn pixels fire automatically — closing the loop from ad spend to pipeline, so you can see exact webinar ROI.

Zoom hosts webinars. EasyWebinar runs full marketing funnels — registration pages, automated follow-ups, native CRM, multi-format webinars, attribution, and checkout — capabilities Zoom requires you to bolt on with HubSpot, Zapier, and Stripe. See our full EasyWebinar vs Zoom comparison.

Demio focuses on live and automated webinar hosting. EasyWebinar adds a native CRM with auto-dialer and lead scoring, built-in checkout, EasyCast multistreaming, and the AI Webinar Builder. Full breakdown: EasyWebinar vs Demio.

Yes. Sub-accounts let each team member run separate webinars under one parent account. Co-presenters and moderators are supported during live events. SSO/SAML and role-based access are available on the Scale plan.

About 10–15 minutes with the AI Webinar Builder. Enter one prompt — the platform generates the registration page, emails, polls, offers, replay sequence, and presenter script. Refine with drag-and-drop. Then launch.

EasyWebinar supports four formats: Live (real-time with your audience), Simulive (pre-recorded broadcast on a schedule with live chat and timed offers), Automated (runs on a schedule without you presenting), and Evergreen (always-on, available on-demand). Marketing teams use all four across TOFU, MOFU, and BOFU campaigns — from one platform.

Yes. Turn any live webinar into an automated funnel that runs on a fixed schedule, just-in-time (starts within minutes of registration), or on-demand — in every time zone. Timed offers, polls, and follow-up sequences run exactly as they did live, so your demand gen program runs 24/7 without a presenter.

Yes. EasyCRM includes built-in lead scoring that classifies attendees as Hot, Warm, or Nurture based on webinar behaviour — registration, attendance, watch time, CTA clicks, and offer engagement. Scored leads feed directly into your pipeline view for sales follow-up.

A webinar platform for marketing teams does more than host a video session. It builds registration pages, sends reminders, runs polls and timed offers in the room, scores attendees by engagement, follows up automatically and reports which webinars and channels created pipeline. EasyWebinar does all of that in one platform, with a native CRM built in.

Webinars capture a registrant's source, then record what each person does: whether they attended, how long they watched, what they asked and whether they clicked the offer. Those signals become a lead score, so sales can call the most engaged attendees first while marketing follows up with everyone else by behaviour.

Promote hardest in the final week before the session, when about half of registrations arrive. Lead with one specific outcome, keep registration to a single step, promote across email, paid social and partners with tracked links, and multistream the live session to LinkedIn, YouTube and Facebook to reach new audiences.

Across the industry, about half of registrants attend live: the Livestorm Webinar Benchmark Report 2026 puts the average at 51.3% across 33,786 sessions. Reminder sequences, calendar invites and just-in-time automated sessions are the most reliable ways to push above that.

Yes. EasyWebinar saves UTM parameters with each registration, and your Meta, Google and LinkedIn pixels run on the registration and thank-you pages. Registration, attendance and engagement data then flow to your CRM through native integrations, so every deal can be traced back to the campaign that started it.

Compare what a webinar program cost with the pipeline and revenue it influenced. Smart Event Analytics tracks registrations, show-up rate, engagement, CTA clicks and sales outcomes per attendee, so you can report pipeline per webinar and per source, and cost per registrant against pipeline per registrant.

Yes. Turn any live session into an automated or evergreen webinar that runs on a schedule, just-in-time or on demand, with the same polls and timed offers. Replays can also become lead magnets, video ads and email content for the rest of your funnel.

Darrin BrodieLaura K. ConnellJason KeeslingMelissa HausmannMalcolm ShepherdJoin 25,000+ businesses and teams on EasyWebinar

Turn webinars into your best-performing demand generation channel.

  • SOC 2 Type II & GDPR-aligned
  • Ad-to-revenue attribution
  • Built-in CRM with auto-dialer and lead scoring