Webinar platform comparison

EasyWebinar vs ON24. Which webinar platform is right for you?

ON24 is built for enterprise programmes with dedicated marketing operations. EasyWebinar gives you first-party intent data and revenue attribution from every webinar, live and on demand: attendees join from any browser, you run it live, then that exact session runs every day on autopilot — with checkout inside the room and your CRM or ours.

7-day full access. Cancel anytime.

G2 Leader, Small Business — Summer 2026G2 Momentum Leader — Spring 2026G2 High Performer — Summer 2026SOC 2 Type IIGDPR-aligned

Rated a G2 LeaderSOC 2 Type II · GDPR-aligned

ON24Enterprise programme

  • Webinars & eventsON24 platform
  • PackagesPriced through sales
  • Nurture & scoringYour marketing automation
  • Who runs itA marketing-ops team

One account

  • Live & automatedSame account, from Growth
  • CheckoutInside the room
  • CRMEasyCRM or yours
  • Start7 days free, full access

What actually differs

Both turn attendees into first-party data. They part ways at who runs it and where the revenue lands.

ON24 is built to feed an enterprise marketing stack. EasyWebinar keeps the webinar, the checkout and the follow-up in one account a marketer can run.

Where ON24 asks for more

  • 3packages, each priced through sales

    Essentials, Standard and Advanced; ON24's pricing page asks you to request pricing from its team.

  • 30+integrations, built for a marketing stack

    ON24 lists more than 30 integrations, including Marketo, Eloqua and Salesforce Sales Cloud, to feed the systems your ops team runs.

  • 2upper packages carry the AI

    AI content, Key Moments and automated nurtures, powered by ACE, are listed on Standard and Advanced, not Essentials.

With EasyWebinar it's one platform, one login, one subscription. Run it live, let that exact session run every day, take payment inside the room, and follow up on what each attendee did — in EasyCRM or the CRM you already use.

Start Free Trial

7-day full access. Cancel anytime.

“I personally use EasyWebinar and they are the best. I moved from using other platforms and nothing compares to their reliability and customer support!”
Amy PorterfieldOnline marketing expertVideo testimonial

At a glance

EasyWebinar vs ON24 at a glance

ON24 is a webinar and digital engagement platform for enterprise programmes with dedicated marketing operations; EasyWebinar gives you first-party intent data and revenue attribution from every webinar, live and on demand, without an enterprise contract or a marketing-ops team to run it.

ON24 leads on multi-session summits and Marketo or Eloqua stacks. Everything a marketer runs alone, and everything that ends in a sale, favours EasyWebinar.

TopicON24
Who runs itA marketer or founder: built-in CRM, email and SMS reminders through TwilioFeeds your marketing automation: Marketo, Eloqua, HubSpot and others
Live and automatedLive, simulive, evergreen, just-in-time and on demand from one sessionLive, simulive, pre-recorded and on demand
Revenue in the roomCheckout inside the webinar; the purchase lands on the attendee's recordPersonalised calls to action; no in-room checkout described
First-party intent dataWatch time, questions, polls, offer clicks and purchases per attendeeEngagement scores, attendance, polls, viewing time and Key Moments
AIBuilder on every plan; AI Moderator answers attendees from ProACE content, clips and nurtures on Standard and Advanced
Multi-session eventsWebinars with a host plus up to 4 presentersKeynotes, breakouts, exhibit halls and networking lounges
How you start7 days free with full access, self-serveRequest pricing through sales

Better fit for EasyWebinar Better fit for ON24

See the full scorecard and feature-by-feature table

Which should you choose?

Choose by the job, not the feature list.

Buy ON24 for Fortune 500 ABM, a Marketo or Eloqua stack, or multi-track summits. Buy EasyWebinar when your webinars have to keep producing pipeline and revenue after the live hour, without a marketing-ops team.

Best for
Webinars that keep producing pipeline after the live hour.
Standout
First-party intent data and revenue attribution from every webinar, live and on demand, with checkout inside the room.
Not ideal for
Courses with lessons and certificates — pair it with a course platform.

ON24

Best for
Enterprise programmes with dedicated marketing operations.
Standout
Virtual events with keynotes and breakouts, content hubs and pre-built Marketo and Eloqua integrations.
Not ideal for
Teams without a marketing-ops function, or webinars that take payment inside the room.

Plans and CRM

Your CRM or ours

Keep the CRM you already use; EasyWebinar connects to it. Or start with EasyCRM, built in from Growth.

  • HubSpot
  • Salesforce Pardot (Account Engagement)
  • ActiveCampaign
  • Kit (formerly ConvertKit)
  • GoHighLevel
  • EasyCRM, built in

Flat monthly plans

No per-attendee fees within your plan.

  1. Every planLive webinars, browser join and the AI Webinar Builder
  2. From GrowthAutomated webinars, EasyCRM, checkout in the room and EasyCast
  3. From ProThe AI Moderator answers attendee questions in the chat
Attendees beyond your plan's limit are billed as overage under our Terms.See plans and what each includes
Start Free Trial

7-day full access. Cancel anytime.

Results

Webinars that keep selling after the live hour.

  • $5Mfrom one evergreen webinar funnel

    Carla BiesingerCourse creator

  • $2Mfrom one automated webinar funnel

    Ryan FennCEO of ChiirP

  • $750Kfrom a single webinar funnel

    Kim ConstableFounder of The Sculpted Vegan

“With EasyWebinar I sold 25 courses within 3 weeks of my evergreen "launch". Any time I needed support the response time was quick.”
Laura K. ConnellFounder, lauraconnell.comG2 review

Go deeper

The detailed comparison, topic by topic.

Every figure behind the table, for buyers who want the full picture before they decide. Open any topic.

The full scorecardNine decision factors, and who each one favours.
Decision factorON24Better fit
Run without a marketing-ops team

Webinars, checkout, EasyCRM and follow-up in one account a marketer can run

Built to feed Marketo, Eloqua, Salesforce Sales Cloud and other systems

EasyWebinarno stack to maintain
Live session to automated webinar

The same session runs as simulive, evergreen, just-in-time or on demand, from Growth

Live webinars automatically become on demand; simulive supported

EasyWebinarjust-in-time and evergreen schedules
Checkout inside the room

Stripe or PayPal inside the webinar, from Growth

Personalised calls to action; checkout not described on its webinars page

EasyWebinarrevenue attributed in the room
Behaviour follow-up

Six triggers — registered, attended, no-show, watched replay, clicked offer, purchased

Automated nurtures on Standard and Advanced

EasyWebinaron every Growth plan and above
First-party intent data

Attendance, watch time, questions, polls, offer clicks and purchases per attendee

Engagement scores, attendance, polls, viewing time and account-level reporting

Tieboth capture it
AI before and during the webinar

AI Webinar Builder on every plan; AI Moderator answers attendee questions from Pro

ACE: transcripts, e-books, clips, copywriting and Key Moments

Tiedifferent jobs
Marketo or Eloqua stack

Not native; HubSpot and Salesforce Pardot (Account Engagement) native from Pro

Pre-built Marketo and Eloqua integrations

ON24for Marketo and Eloqua stacks
Multi-session virtual events

Webinars, not summits

Keynotes, breakouts, exhibit halls, sponsor areas, networking lounges

ON24for summits with breakouts
How you start

7 days free with full access, self-serve

Request pricing through sales

EasyWebinarstart today
What mattersON24
Best for

Webinars that keep producing pipeline after the live hour

Enterprise programmes with dedicated marketing operations

Join from any browser

Yes — one click from the link to the room, nothing to download

Yes — runs in a modern browser such as Chrome, Firefox or Edge

Automated / evergreen webinars

Simulive, evergreen, just-in-time and on demand, from Growth

Simulive, pre-recorded and on demand

Checkout inside the webinar

Yes — Stripe or PayPal, no redirect, from Growth

Not described on its webinars page

Built-in CRM

Yes — EasyCRM from Growth, or keep the CRM you use

Connects to CRMs and marketing automation

Native CRM and MAP sync

HubSpot and Salesforce Pardot (Account Engagement), from Pro

Marketo, Eloqua, HubSpot, Salesforce Sales Cloud, Microsoft Dynamics 365 and more

Content hubs and personalised pages

Registration pages with A/B split testing

Content hubs and personalised landing pages on Advanced

Security review

SOC 2 Type II; GDPR-aligned data practices with a DPA; SSO/SAML on Scale

Secure access control and regional compliance, per its events page

Trial

7 days free with full access

Pricing and access through its sales team

ON24 facts from on24.com (homepage, pricing, webinars, ACE, integrations, virtual events and content hubs pages) and Cvent's acquisition announcement, checked October 14, 2026.

First-party intent dataKnow what every attendee watched, asked, clicked and bought.

Both platforms turn attendees into first-party data. EasyWebinar ties the purchase to the attendee inside the room, so revenue attribution does not wait on another system. ON24 syncs engagement data to your marketing stack and reports at account level.

Intent dataON24
What each attendee did

Attendance, watch time, questions, poll answers, offer clicks and purchases

Registration, attendance, engagement scores, polls, surveys, viewing time and comments

Where the drop-off is

Drop-off heatmap shows the minute attendees leave

Engagement heatmap and Key Moments from questions, polls and reactions

Revenue attribution

Purchases made in the room land on the attendee's record

Engagement data synced to your CRM and MAP for attribution there

Account-level view

Attendee-level, in EasyCRM or your CRM

Contact-, account- and campaign-level analytics

Intent data verdict

For account-level ABM reporting across a large programme, ON24 goes further. For a team that wants to see which attendee bought, and which one to call next, EasyWebinar has it in the same account as the webinar.

Sources: on24.com/platform/capabilities/integrations, on24.com/glossary/integrations and on24.com/platform/ai-analytics-content-engine, checked October 14, 2026.

Live, then on autopilotThe session that worked is the one that runs every day.

Run your webinar live, find the version that converts, then turn that exact session into an automated webinar that runs every day — on the same platform, with one login and one subscription. ON24's live webinars become on demand, and it supports simulive.

One subscription

Live, automated and on demand in one account.

Run liveKeep the bestAutomateSell in roomFollow up
  • Present live with a host plus up to 4 presenters, sub-second latency on Dolby OptiView (formerly Millicast) WebRTC and TrueVoice audio.
  • Turn that exact session into an automated webinar — simulive, evergreen, just-in-time or on demand — from Growth.
  • Just-in-time sessions start minutes after someone registers, in their own time zone.
  • Buyers pay inside the room, so the purchase is attributed to the session that produced it.
  • Follow-up that reacts: no-shows, offer-clickers and replay viewers each get their own sequence.

ON24

Enterprise stack

Webinars that feed your marketing systems.

Live webinarOn demandSync to MAPNurture there
  • On-demand, pre-recorded, simulive and live webinars.
  • Live webinars automatically become on-demand webinars once they run.
  • Registration, attendance and engagement data synced to your systems in real time.
  • Content hubs and personalised landing pages on its Advanced package.

Live-to-automated verdict

Just-in-time and evergreen schedules put the session in front of every registrant, in their own time zone, with the offer and checkout still working. That is pipeline after the live hour without a team scheduling it.

Source: on24.com/platform/capabilities/webinars, checked October 14, 2026.

Revenue attributionThe buyer pays in the room, and the follow-up knows who bought.

EasyWebinar takes payment inside the webinar through Stripe or PayPal from Growth, then follows up on six behaviour triggers in EasyCRM or the CRM you already use. ON24's webinars page describes personalised calls to action and conversion tools.

Revenue workflowON24
Checkout inside the webinar

Included from Growth — Stripe or PayPal, no redirect

Personalised calls to action

Paid and ticketed webinars

Paid registration, ticketed webinars and paid replay access

Not described on its webinars page

Behaviour follow-up

Six triggers — registered, attended, no-show, watched replay, clicked offer, purchased — each start their own sequence

Automated nurtures on Standard and Advanced, plus your MAP

Email and SMS

Email included; SMS reminders through Twilio

Nurture email through its nurtures or your MAP

Revenue verdict

When the purchase happens in the room, attribution is a fact on the attendee's record, not a model in another tool. Offer-clickers who did not buy, replay viewers and buyers each get their own sequence.

Source: on24.com/platform/capabilities/webinars and on24.com/pricing, checked October 14, 2026.

Your CRM or oursKeep HubSpot or Salesforce Pardot, or start with EasyCRM.

From Pro, EasyWebinar syncs natively with HubSpot and Salesforce Pardot (Account Engagement). Without a CRM, EasyCRM is built in from Growth. ON24 is built for larger stacks, with pre-built Marketo and Eloqua integrations.

CRM and MAPON24
No CRM yet

EasyCRM, built in from Growth, with an auto-dialer

Connects to the CRM or MAP you run

HubSpot or Salesforce Pardot

Native HubSpot and Salesforce Pardot (Account Engagement) sync from Pro

HubSpot and Salesforce Sales Cloud integrations listed

Marketo or Eloqua

Not native

Pre-built integrations

Everything else

ActiveCampaign, Mailchimp, Kit (formerly ConvertKit), GoHighLevel, Keap, via Zapier, or webhooks

Microsoft Dynamics 365, Outreach, Drift, Veeva, Zapier and more

CRM verdict

If your stack runs on Marketo or Eloqua, ON24 connects to it out of the box. If you run HubSpot, Salesforce Pardot or nothing yet, EasyWebinar fits without a marketing-ops team to maintain the connection.

Source: on24.com/platform/capabilities/integrations, checked October 14, 2026.

AI before, during and afterAI builds the funnel, answers in the room, and feeds the follow-up.

EasyWebinar's AI Webinar Builder writes the funnel on every plan, and from Pro the AI Moderator answers attendee questions from the files you upload. ON24's ACE repurposes the content after the event.

Before · every plan

AI Webinar Builder writes the funnel

Answer a few questions and AI writes the script, registration and thank-you pages, emails, polls and offer in about 10–15 minutes, ready to edit.

During · Pro and above

AI Moderator answers from your files

Upload your PDFs and other files, and the AI Moderator answers attendee questions in the chat from them, in live, simulive and automated webinars.

After · from Growth

Follow-up runs on what each attendee did

Registered, attended, no-show, watched replay, clicked offer, purchased: six triggers, each with its own sequence, in EasyCRM or the CRM you already use.

The honest part

ON24's AI repurposes the content

ACE turns presentations into transcripts, e-books, blogs and short clips, drafts copy, and finds Key Moments, on its Standard and Advanced packages (on24.com, checked October 14, 2026).

AI verdict

Different jobs: ON24's AI turns finished events into content and clips; EasyWebinar's AI builds the webinar and answers attendees while it runs, in the same account as the checkout and the follow-up.

Source: on24.com/platform/ai-analytics-content-engine and on24.com/pricing, checked October 14, 2026.

Where each one fitsConcede the top end. Win everything a webinar team runs itself.

ON24 is built for enterprise programmes with dedicated marketing operations. EasyWebinar is built for teams whose webinars have to keep producing pipeline without one.

Choose EasyWebinar

Pipeline and revenue from every webinar.

  • B2B marketing teams that want pipeline from every webinar without a marketing-ops team
  • Founders, consultants and SaaS teams turning their best demo into a 24/7 demo
  • Teams on HubSpot or Salesforce Pardot (Account Engagement), or with no CRM yet
  • Webinars that sell: checkout inside the room, from Growth
  • EasyCast to 10+ platforms at once, plus any RTMP destination

ON24

Choose ON24

Enterprise programmes and summits.

  • Fortune 500 account-based marketing programmes
  • Marketing stacks built on Marketo or Eloqua
  • Multi-session virtual events with keynotes, breakouts and exhibit halls
  • Global events with tens of thousands of participants
  • Content hubs and personalised landing pages across a large content library

Fit verdict

If you are not running Fortune 500 ABM, a Marketo or Eloqua stack or a multi-track summit, you do not need the operations ON24 is built around. EasyWebinar gives you the intent data and the attribution in one account a marketer can run.

Sources: on24.com/platform/capabilities/virtual-events, on24.com/platform/capabilities/content-hubs and Cvent's announcement, checked October 14, 2026.

Try before you decideStart free for 7 days, with full access to every feature.

EasyWebinar starts with a 7-day free trial with full access. ON24's packages are priced through its sales team.

Free

7 days freewith full access

The complete app at full plan capacity: AI Webinar Builder, live and automated webinars, in-room checkout, EasyCRM and EasyCast.

Run a live session and its automated version before you pay.

ON24

Sales-led

Request pricingthrough sales

Three packages — Essentials, Standard and Advanced — with pricing on request from ON24's team.

Source: on24.com/pricing.

Trial verdict

Run a live session, switch it to automated, sell from the room and see the attendee data inside the trial — no sales cycle before you start.

Trial and access terms from each vendor's pages, checked October 14, 2026. Confirm current terms before you start.

Run the session. Take the payment. Keep the recording selling.

Build it with AI, run it live, then let the session that converts sell on autopilot.

7-day full access. Cancel anytime.

4.5/5 on G2 · 100+ reviews · 7-day full access · SOC 2 Type II · GDPR-aligned

Complete buyer's guide

Continue with the full research behind the comparison.

EasyWebinar team · Updated October 14, 2026. ON24 facts are taken from its own pages and Cvent's announcement, checked October 14, 2026.

In this guide

EasyWebinar vs ON24: Intent Data, Revenue Attribution, CRM and AI Compared

EasyWebinar vs ON24 FAQ

Sources and verification notes

  • ON24 homepage: products (webinars, virtual events, content hubs, ACE), B2B sales and marketing audience, sales-led calls to action; checked October 14, 2026.
  • ON24 pricing: Essentials, Standard and Advanced packages, pricing on request, 30+ integrations, AI on Standard and Advanced; checked October 14, 2026.
  • ON24 webinars: on-demand, pre-recorded, simulive and live webinars; live becomes on demand; browser requirements; calls to action; checked October 14, 2026.
  • ON24 ACE: AI transcripts, e-books, blogs, clips, SmartText copywriting, Key Moments, contact- and account-level analytics; checked October 14, 2026.
  • ON24 integrations: Marketo, Eloqua, HubSpot, Salesforce Sales Cloud, Microsoft Dynamics 365, Outreach, Drift, Veeva, Zapier; real-time registration, attendance and engagement sync; checked October 14, 2026.
  • ON24 integrations glossary: engagement scores, attendance and registration data synced to marketing automation; checked October 14, 2026.
  • ON24 virtual events: keynotes, breakouts, exhibit halls, networking lounges, events with tens of thousands of participants; checked October 14, 2026.
  • ON24 content hubs: always-on content hubs with account-level reporting; checked October 14, 2026.
  • Cvent completes acquisition of ON24 (Business Wire): ON24 described as a webinar and digital engagement platform for B2B enterprise marketing; checked October 14, 2026.
  • EasyWebinar plans: plan inclusions, live and automated capacity and overage terms.
  • EasyWebinar automated webinars: simulive, evergreen, just-in-time and on-demand formats.
  • EasyWebinar EasyCast multistreaming: streaming to 10+ platforms at once plus any RTMP destination.

ON24 facts were checked on its own pages and Cvent's announcement on October 14, 2026. Vendor features change; confirm on each vendor's page before you buy.