Webinar platform comparison

GoTo Webinar vs WebinarJam. Which webinar platform fits?

GoTo Webinar is a live-first product for corporate training, with simulive on every plan and certificates on Complete. WebinarJam is a live sales webinar tool for marketers, with SMS reminders on every tier and EverWebinar's just-in-time schedules from Basic. Choose GoTo for training; choose WebinarJam for selling.

Last updated October 15, 2026. Facts checked on each vendor's own site and documentation. Published by EasyWebinar, a webinar platform.

At a glance

GoTo Webinar vs WebinarJam at a glance

GoTo Webinar is built for corporate training; WebinarJam is built for live selling.

Neither takes payment inside the webinar room, and neither includes a CRM.

TopicGoTo WebinarWebinarJam
Live webinarsLive-first webinars on GoTo's meeting infrastructureLive webinars are the core product, with live offers on every tier
Automated webinarsSimulive on every plan, scheduled or on demand, in one event time zoneAutomated webinars run in EverWebinar, included on Basic, Professional and Enterprise
Just-in-time sessionsNo just-in-time or evergreen schedulesJust-in-time schedules live in EverWebinar, not WebinarJam
PaymentsAccept Payments on the Complete plan; no checkout inside the webinarOffers display in the room; payment happens on an outside page
CRMNo built-in CRM; integrations and native Marketo on CompleteNo built-in CRM; integrations with Kartra, ActiveCampaign, Keap, Kit (formerly ConvertKit), Drip, Ontraport and Zapier
Follow-upRuns in your outside toolsEmail and SMS reminders on every tier; follow-up rules built in your CRM
AIAI summaries and transcripts on Elevate and CompleteNo AI features found across 36 pages reviewed in August 2026
Capacity500, 1,000 or 3,000 attendees by plan100 to 5,000 attendees by tier
Getting startedFree trial advertised$1 for 14 days, no free option

Stronger on this row

Which should you choose?

Choose by the job, not the feature list.

GoTo Webinar is a live-first webinar product built on GoTo's meeting infrastructure. WebinarJam is a live webinar platform for marketers, sold with its companion automated product, EverWebinar.

GoTo Webinar

Best for
Corporate training and formal live events
Standout
Phone audio, captions, breakouts and certificates for accredited training
Not ideal for
Evergreen funnels or selling inside the webinar

WebinarJam

Best for
Marketers and coaches running live sales webinars
Standout
Live offers, split testing and email and SMS reminders on every tier, with EverWebinar for automated sessions
Not ideal for
Taking payment inside the room or keeping leads in a built-in CRM

Go deeper

The detailed comparison, topic by topic.

The facts behind the table, topic by topic, with the date each was checked.

Training or sellingGoTo trains; WebinarJam sells.
What mattersGoTo WebinarWebinarJam
Live webinars

Live-first webinars on GoTo's meeting infrastructure

Live webinars are the core product, with live offers on every tier

Automated webinars

Simulive on every plan, scheduled or on demand, in one event time zone

Automated webinars run in EverWebinar, included on Basic, Professional and Enterprise

Just-in-time sessions

No just-in-time or evergreen schedules

Just-in-time schedules live in EverWebinar, not WebinarJam

Verdict

GoTo wins for formal training with simulive on every plan. WebinarJam wins for sales funnels with EverWebinar's just-in-time schedules.

GoTo Webinar facts checked October 14, 2026; WebinarJam facts checked October 13, 2026. Sources are listed at the end of the page.

Follow-up and AIWebinarJam reminds; GoTo summarises.
What mattersGoTo WebinarWebinarJam
Follow-up

Runs in your outside tools

Email and SMS reminders on every tier; follow-up rules built in your CRM

AI

AI summaries and transcripts on Elevate and Complete

No AI features found across 36 pages reviewed in August 2026

Payments

Accept Payments on the Complete plan; no checkout inside the webinar

Offers display in the room; payment happens on an outside page

Verdict

WebinarJam sends email and SMS reminders on every tier. GoTo adds AI summaries and transcripts on Elevate and Complete. Both send buyers elsewhere to pay.

GoTo Webinar facts checked October 14, 2026; WebinarJam facts checked October 13, 2026. Sources are listed at the end of the page.

From EasyWebinar, who publishes this page

Where EasyWebinar fits.

Neither GoTo Webinar nor WebinarJam offers checkout inside the webinar room or a built-in CRM. EasyWebinar does, on one subscription: attendees join from any browser, you run the webinar live, then that session runs every day on autopilot.

CapabilityGoTo WebinarWebinarJam
Payments

Accept Payments on the Complete plan; no checkout inside the webinar

Offers display in the room; payment happens on an outside page

Stripe or PayPal checkout inside the webinar room, from Growth

CRM

No built-in CRM; integrations and native Marketo on Complete

No built-in CRM; integrations with Kartra, ActiveCampaign, Keap, Kit (formerly ConvertKit), Drip, Ontraport and Zapier

EasyCRM built in from Growth, or keep your CRM

GoTo Webinar vs WebinarJam FAQ

Sources