Webinar platform comparison
ON24 vs Zoom. Which webinar platform fits?
ON24 is an enterprise webinar marketing platform with simulive, nurtures, AI content and engagement analytics. Zoom Webinars is an add-on to Zoom's meetings licence, best for familiar live events and very large audiences. Choose ON24 for a demand-generation programme; choose Zoom when the webinar is mainly a large live meeting.
Last updated October 15, 2026. Facts checked on each vendor's own site and documentation. Published by EasyWebinar, a webinar platform.
At a glance
ON24 vs Zoom at a glance
ON24 is built for webinar marketing programmes; Zoom Webinars is built for large live sessions.
Neither takes payment inside the webinar room, and neither includes a CRM.
| Topic | ON24 | Zoom |
|---|---|---|
| Live webinars | Live webinars and virtual events with keynotes, breakouts and exhibit halls | Zoom Webinars add-on; needs a Zoom Workplace Pro licence |
| Automated webinars | On-demand, pre-recorded, simulive and live formats | Scheduled simulive on Webinars Plus, including recurring; on-demand recordings |
| Payments | Personalised calls to action; no checkout or paid tickets described | Paid registration through PayPal; no checkout inside the webinar |
| CRM | No built-in CRM; 30+ integrations including Marketo, Eloqua, HubSpot, Salesforce and Dynamics 365 | No built-in CRM; reports plus outside CRM and marketing integrations |
| Follow-up | Automated nurtures on the Standard and Advanced packages | Follow-up runs in your outside tools |
| AI | ACE turns events into transcripts, e-books, blogs and clips on Standard and Advanced | AI-assisted content tools on Webinars Plus |
| Capacity | Events with tens of thousands of participants | Up to 100,000 attendees on custom configurations |
| Analytics | Engagement scores and heatmaps at contact, account and campaign level | Attendance and engagement reports; richer analytics on Webinars Plus |
Stronger on this row
Which should you choose?
Choose by the job, not the feature list.
ON24 is an enterprise webinar and virtual event platform, now part of Cvent. Zoom is a meetings company whose Zoom Webinars add-on runs on a Zoom Workplace licence.
ON24
- Best for
- Enterprise demand-generation teams with marketing operations support
- Standout
- Deep engagement analytics, content hubs and 30+ enterprise integrations
- Not ideal for
- Small teams that want to start today or sell inside the webinar
Zoom
- Best for
- Teams already on Zoom that run occasional live webinars
- Standout
- The familiar Zoom experience, very large events on custom setups and streaming to YouTube, Facebook, Twitch or RTMP
- Not ideal for
- Evergreen funnels or selling inside the webinar
Go deeper
The detailed comparison, topic by topic.
The facts behind the table, topic by topic, with the date each was checked.
Marketing programmeON24 runs the programme; Zoom runs the session.
| What matters | ON24 | Zoom |
|---|---|---|
| Automated webinars | On-demand, pre-recorded, simulive and live formats | Scheduled simulive on Webinars Plus, including recurring; on-demand recordings |
| Follow-up | Automated nurtures on the Standard and Advanced packages | Follow-up runs in your outside tools |
| CRM | No built-in CRM; 30+ integrations including Marketo, Eloqua, HubSpot, Salesforce and Dynamics 365 | No built-in CRM; reports plus outside CRM and marketing integrations |
Verdict
ON24 wins for demand generation: simulive and pre-recorded formats, nurtures and 30+ integrations. Zoom hands follow-up to outside tools.
ON24 facts checked October 14, 2026; Zoom facts checked August 27, 2026. Sources are listed at the end of the page.
Reach and insightZoom reaches more people; ON24 tells you more about them.
| What matters | ON24 | Zoom |
|---|---|---|
| Capacity | Events with tens of thousands of participants | Up to 100,000 attendees on custom configurations |
| Analytics | Engagement scores and heatmaps at contact, account and campaign level | Attendance and engagement reports; richer analytics on Webinars Plus |
| AI | ACE turns events into transcripts, e-books, blogs and clips on Standard and Advanced | AI-assisted content tools on Webinars Plus |
Verdict
Zoom wins on raw audience size, up to 100,000 on custom setups. ON24 wins on engagement scoring and AI content from each event.
ON24 facts checked October 14, 2026; Zoom facts checked August 27, 2026. Sources are listed at the end of the page.
From EasyWebinar, who publishes this page
Where EasyWebinar fits.
Neither ON24 nor Zoom offers checkout inside the webinar room or a built-in CRM. EasyWebinar does, on one subscription: attendees join from any browser, you run the webinar live, then that session runs every day on autopilot.
| Capability | ON24 | Zoom | |
|---|---|---|---|
| Payments | Personalised calls to action; no checkout or paid tickets described | Paid registration through PayPal; no checkout inside the webinar | Stripe or PayPal checkout inside the webinar room, from Growth |
| CRM | No built-in CRM; 30+ integrations including Marketo, Eloqua, HubSpot, Salesforce and Dynamics 365 | No built-in CRM; reports plus outside CRM and marketing integrations | EasyCRM built in from Growth, or keep your CRM |
ON24 vs Zoom FAQ
ON24 is built for webinar marketing programmes; Zoom Webinars is built for large live sessions. Neither takes payment inside the webinar room, and neither includes a CRM.
Choose ON24 for enterprise demand-generation teams with marketing operations support. Choose Zoom for teams already on Zoom that run occasional live webinars.
ON24: On-demand, pre-recorded, simulive and live formats (checked October 14, 2026). Zoom: Scheduled simulive on Webinars Plus, including recurring; on-demand recordings (checked August 27, 2026).
ON24: Personalised calls to action; no checkout or paid tickets described (checked October 14, 2026). Zoom: Paid registration through PayPal; no checkout inside the webinar (checked August 27, 2026).
ON24: No built-in CRM; 30+ integrations including Marketo, Eloqua, HubSpot, Salesforce and Dynamics 365 (checked October 14, 2026). Zoom: No built-in CRM; reports plus outside CRM and marketing integrations (checked August 27, 2026).
ON24: Events with tens of thousands of participants (checked October 14, 2026). Zoom: Up to 100,000 attendees on custom configurations (checked August 27, 2026).
EasyWebinar, the company that publishes this page. Neither ON24 nor Zoom offers checkout inside the webinar room or a built-in CRM. EasyWebinar offers: Stripe or PayPal checkout inside the webinar room, from Growth; EasyCRM built in from Growth, or keep your CRM. It starts with a 7-day free trial with full access.
Sources
- ON24 webinars (checked October 14, 2026)
- ON24 integrations (checked October 14, 2026)
- ON24 AI-powered ACE (checked October 14, 2026)
- ON24 pricing (checked October 14, 2026)
- Zoom Webinars and Events pages (checked August 27, 2026)