Webinar platform comparison
Goldcast vs ON24. Which webinar platform fits?
Goldcast and ON24 both serve enterprise B2B marketing teams. ON24 leads on engagement analytics, content hubs and 30+ enterprise integrations. Goldcast leads on event formats and AI content from recordings, with unlimited attendees on every plan. Neither offers a self-serve trial or takes payment inside the webinar.
Last updated October 15, 2026. Facts checked on each vendor's own site and documentation. Published by EasyWebinar, a webinar platform.
At a glance
Goldcast vs ON24 at a glance
ON24 is an analytics-first enterprise webinar platform; Goldcast is a content-first B2B event platform.
Goldcast caps events at 90 minutes on its Starter and Pro plans.
| Topic | Goldcast | ON24 |
|---|---|---|
| Live webinars | Webinars on every plan; virtual, hybrid and field events by tier | Live webinars and virtual events with keynotes, breakouts and exhibit halls |
| Automated webinars | Events move to on-demand after they end; repeating events daily, weekly or monthly | On-demand, pre-recorded, simulive and live formats |
| Payments | No payment provider in its integrations marketplace | Personalised calls to action; no checkout or paid tickets described |
| CRM | No built-in CRM; HubSpot and Salesforce Sales Cloud on every plan, Pardot, Marketo and Eloqua by tier | No built-in CRM; 30+ integrations including Marketo, Eloqua, HubSpot, Salesforce and Dynamics 365 |
| Follow-up | Engagement data synced to your CRM and marketing automation | Automated nurtures on the Standard and Advanced packages |
| AI | Content Lab turns recordings into clips, blogs and social posts | ACE turns events into transcripts, e-books, blogs and clips on Standard and Advanced |
| Attendee join | A magic link opens the event in the browser; best on Chrome and Safari | Joins in a modern browser (Chrome, Firefox, Edge) |
| Capacity | Unlimited attendees on every plan | Events with tens of thousands of participants |
| Getting started | Contact sales to start a plan | No trial; pricing on request |
| Analytics | Account-level engagement; ROI dashboard and cross-event analytics from Pro | Engagement scores and heatmaps at contact, account and campaign level |
Stronger on this row
Which should you choose?
Choose by the job, not the feature list.
Goldcast is a B2B video content platform for webinars, virtual and field events, and AI content repurposing. ON24 is an enterprise webinar and virtual event platform, now part of Cvent.
Goldcast
- Best for
- Enterprise marketing teams running multi-track events and video content programmes
- Standout
- AI clips, blogs and social posts from every recording, plus event formats from webinars to field events
- Not ideal for
- Selling inside the webinar or starting without a sales conversation
ON24
- Best for
- Enterprise demand-generation teams with marketing operations support
- Standout
- Deep engagement analytics, content hubs and 30+ enterprise integrations
- Not ideal for
- Small teams that want to start today or sell inside the webinar
Go deeper
The detailed comparison, topic by topic.
The facts behind the table, topic by topic, with the date each was checked.
Events and formatsGoldcast covers more event types; ON24 covers more webinar formats.
| What matters | Goldcast | ON24 |
|---|---|---|
| Live webinars | Webinars on every plan; virtual, hybrid and field events by tier | Live webinars and virtual events with keynotes, breakouts and exhibit halls |
| Automated webinars | Events move to on-demand after they end; repeating events daily, weekly or monthly | On-demand, pre-recorded, simulive and live formats |
| Capacity | Unlimited attendees on every plan | Events with tens of thousands of participants |
Verdict
Goldcast wins for multi-format programmes with unlimited attendees. ON24 wins for webinar formats, with simulive and pre-recorded sessions built in.
Goldcast facts checked October 14, 2026; ON24 facts checked October 14, 2026. Sources are listed at the end of the page.
Data and AION24 goes deeper on analytics; both turn events into content.
| What matters | Goldcast | ON24 |
|---|---|---|
| Analytics | Account-level engagement; ROI dashboard and cross-event analytics from Pro | Engagement scores and heatmaps at contact, account and campaign level |
| AI | Content Lab turns recordings into clips, blogs and social posts | ACE turns events into transcripts, e-books, blogs and clips on Standard and Advanced |
| CRM | No built-in CRM; HubSpot and Salesforce Sales Cloud on every plan, Pardot, Marketo and Eloqua by tier | No built-in CRM; 30+ integrations including Marketo, Eloqua, HubSpot, Salesforce and Dynamics 365 |
| Follow-up | Engagement data synced to your CRM and marketing automation | Automated nurtures on the Standard and Advanced packages |
Verdict
ON24 wins on engagement scoring and account-level analytics. Both use AI to repurpose recordings and both connect to enterprise marketing automation.
Goldcast facts checked October 14, 2026; ON24 facts checked October 14, 2026. Sources are listed at the end of the page.
From EasyWebinar, who publishes this page
Where EasyWebinar fits.
Neither Goldcast nor ON24 offers checkout inside the webinar room or a built-in CRM. EasyWebinar does, on one subscription: attendees join from any browser, you run the webinar live, then that session runs every day on autopilot.
| Capability | Goldcast | ON24 | |
|---|---|---|---|
| Payments | No payment provider in its integrations marketplace | Personalised calls to action; no checkout or paid tickets described | Stripe or PayPal checkout inside the webinar room, from Growth |
| CRM | No built-in CRM; HubSpot and Salesforce Sales Cloud on every plan, Pardot, Marketo and Eloqua by tier | No built-in CRM; 30+ integrations including Marketo, Eloqua, HubSpot, Salesforce and Dynamics 365 | EasyCRM built in from Growth, or keep your CRM |
Goldcast vs ON24 FAQ
ON24 is an analytics-first enterprise webinar platform; Goldcast is a content-first B2B event platform. Goldcast caps events at 90 minutes on its Starter and Pro plans.
Choose Goldcast for enterprise marketing teams running multi-track events and video content programmes. Choose ON24 for enterprise demand-generation teams with marketing operations support.
Goldcast: Events move to on-demand after they end; repeating events daily, weekly or monthly (checked October 14, 2026). ON24: On-demand, pre-recorded, simulive and live formats (checked October 14, 2026).
Goldcast: No payment provider in its integrations marketplace (checked October 14, 2026). ON24: Personalised calls to action; no checkout or paid tickets described (checked October 14, 2026).
Goldcast: No built-in CRM; HubSpot and Salesforce Sales Cloud on every plan, Pardot, Marketo and Eloqua by tier (checked October 14, 2026). ON24: No built-in CRM; 30+ integrations including Marketo, Eloqua, HubSpot, Salesforce and Dynamics 365 (checked October 14, 2026).
Goldcast: Unlimited attendees on every plan (checked October 14, 2026). ON24: Events with tens of thousands of participants (checked October 14, 2026).
Goldcast: A magic link opens the event in the browser; best on Chrome and Safari (checked October 14, 2026). ON24: Joins in a modern browser (Chrome, Firefox, Edge) (checked October 14, 2026).
Goldcast: Contact sales to start a plan (checked October 14, 2026). ON24: No trial; pricing on request (checked October 14, 2026).
EasyWebinar, the company that publishes this page. Neither Goldcast nor ON24 offers checkout inside the webinar room or a built-in CRM. EasyWebinar offers: Stripe or PayPal checkout inside the webinar room, from Growth; EasyCRM built in from Growth, or keep your CRM. It starts with a 7-day free trial with full access.
Sources
- Goldcast pricing plans (help centre) (checked October 14, 2026)
- Goldcast integrations marketplace (checked October 14, 2026)
- Goldcast 90-minute limit (help centre) (checked October 14, 2026)
- Goldcast RTMP Out (checked October 14, 2026)
- Goldcast Content Lab (checked October 14, 2026)
- ON24 webinars (checked October 14, 2026)
- ON24 integrations (checked October 14, 2026)
- ON24 AI-powered ACE (checked October 14, 2026)
- ON24 pricing (checked October 14, 2026)