Webinar platform comparison
ON24 vs Webex Webinars. Which webinar platform fits?
ON24 is an enterprise webinar marketing platform: simulive and always-on content, engagement analytics and connectors for the big marketing-automation suites. Webex Webinars is Cisco's webinar and webcast product, built for large audiences inside an IT-governed Webex estate. Choose ON24 to run a demand-generation programme; choose Webex Webinars for big, governed broadcasts.
Last updated October 29, 2026. Facts checked on each vendor's own site and documentation. Published by EasyWebinar, a webinar platform.
At a glance
ON24 vs Webex Webinars at a glance
ON24 is built for webinar marketing programmes; Webex Webinars is built for large, IT-governed webinars and webcasts.
Neither documents paid registration for webinars, and neither includes a CRM.
| Topic | ON24 | Webex Webinars |
|---|---|---|
| Live webinars | Live webinars and virtual events with keynotes, breakouts and exhibit halls | Interactive webinars, or a webcast view with limited attendee interaction |
| Automated webinars | Live, simulive, pre-recorded and always-on on-demand webinars | Recordings for on-demand replay; plan cards list simulive, so confirm it for your package |
| Payments | Personalised calls to action; paid registration not documented | No paid registration documented for Webex Webinars; paid tickets sit in Webex Events |
| CRM | No built-in CRM; connectors for Marketo, Eloqua, HubSpot, Salesforce and Dynamics 365 | No built-in CRM; Eloqua and Marketo integrations |
| Follow-up | Always-on automated nurtures; the ACE add-on can draft follow-up emails | Built-in reminder and follow-up emails, in interactive and webcast view |
| AI | The ACE add-on turns events into transcripts, e-books, blogs, summaries and clips | Cisco AI Assistant summaries and questions, admin-enabled; not for webcast attendees |
| Attendee join | Attendees join in a supported browser such as Chrome or Edge | Attendees can join from a browser, or use the desktop and mobile apps |
| Capacity | Classic Elite: 5,000 concurrent by default, higher by approval; Next Generation Elite: 2,000 | Interactive capacity by licence; webcast view up to 100,000, licence-dependent |
| Getting started | No free trial published; pricing by quote after a consultation | Buy online in some regions, such as the US, or through Cisco; 30-day admin trial |
| Security and compliance | ISO 27001, ISO 27701 and an annual SOC 2 Type 2 report | Webex is ISO/IEC 27001 certified |
| Analytics | Engagement reports and heatmaps; account-level scoring with an analytics add-on | Registration, attendance, survey, chat, Q&A and poll reports |
Stronger on this row
Which should you choose?
Choose by the job, not the feature list.
ON24 is an enterprise webinar and virtual event platform, part of Cvent since April 2026. Webex Webinars is Cisco's webinar and webcast product in the Webex Suite, separate from Webex Meetings and Webex Events.
ON24
- Best for
- Enterprise demand-generation teams with marketing operations support
- Standout
- Engagement analytics, always-on content and enterprise marketing-automation connectors
- Not ideal for
- Small teams that want to start today, or selling inside the webinar
Webex Webinars
- Best for
- Organisations on Webex that need large, IT-governed webinars and webcasts
- Standout
- A webcast view for audiences up to 100,000, licence-dependent, plus Cisco AI Assistant summaries
- Not ideal for
- Paid registration, or evergreen funnels that start minutes after sign-up
Go deeper
The detailed comparison, topic by topic.
The facts behind the table, topic by topic, with the date each was checked.
Marketing programmeON24 builds a programme around each webinar.
| What matters | ON24 | Webex Webinars |
|---|---|---|
| Automated webinars | Live, simulive, pre-recorded and always-on on-demand webinars | Recordings for on-demand replay; plan cards list simulive, so confirm it for your package |
| Analytics | Engagement reports and heatmaps; account-level scoring with an analytics add-on | Registration, attendance, survey, chat, Q&A and poll reports |
| CRM | No built-in CRM; connectors for Marketo, Eloqua, HubSpot, Salesforce and Dynamics 365 | No built-in CRM; Eloqua and Marketo integrations |
Verdict
ON24 wins for demand generation: simulive and always-on formats, engagement heatmaps and account scoring with its analytics add-on. Webex Webinars offers recordings for on-demand replay; confirm simulive for your Webex package.
ON24 facts checked October 29, 2026; Webex Webinars facts checked October 29, 2026. Sources are listed at the end of the page.
Audience sizeWebex Webinars reaches the bigger room.
| What matters | ON24 | Webex Webinars |
|---|---|---|
| Capacity | Classic Elite: 5,000 concurrent by default, higher by approval; Next Generation Elite: 2,000 | Interactive capacity by licence; webcast view up to 100,000, licence-dependent |
| Live webinars | Live webinars and virtual events with keynotes, breakouts and exhibit halls | Interactive webinars, or a webcast view with limited attendee interaction |
| Attendee join | Attendees join in a supported browser such as Chrome or Edge | Attendees can join from a browser, or use the desktop and mobile apps |
Verdict
Webex Webinars wins on size: a webcast view for up to 100,000, depending on licence. ON24 capacity depends on the product generation: 5,000 by default on Classic Elite, 2,000 on Next Generation Elite.
ON24 facts checked October 29, 2026; Webex Webinars facts checked October 29, 2026. Sources are listed at the end of the page.
Follow-up and AIBoth follow up; both keep AI behind conditions.
| What matters | ON24 | Webex Webinars |
|---|---|---|
| Follow-up | Always-on automated nurtures; the ACE add-on can draft follow-up emails | Built-in reminder and follow-up emails, in interactive and webcast view |
| AI | The ACE add-on turns events into transcripts, e-books, blogs, summaries and clips | Cisco AI Assistant summaries and questions, admin-enabled; not for webcast attendees |
| Payments | Personalised calls to action; paid registration not documented | No paid registration documented for Webex Webinars; paid tickets sit in Webex Events |
Verdict
Webex Webinars sends built-in reminder and follow-up emails. ON24 runs always-on nurtures, and its ACE add-on drafts follow-up emails and content. Neither documents paid registration for webinars.
ON24 facts checked October 29, 2026; Webex Webinars facts checked October 29, 2026. Sources are listed at the end of the page.
From EasyWebinar, who publishes this page
Where EasyWebinar fits.
Neither ON24 nor Webex Webinars offers a built-in CRM. Checkout inside the webinar room is missing, limited or not documented on each. EasyWebinar offers all of these on one subscription: attendees join from any browser, you run the webinar live, then that session runs every day on autopilot.
| Capability | ON24 | Webex Webinars | |
|---|---|---|---|
| CRM | No built-in CRM; connectors for Marketo, Eloqua, HubSpot, Salesforce and Dynamics 365 | No built-in CRM; Eloqua and Marketo integrations | EasyCRM built in from Growth, or connect a supported CRM you already use |
| Payments | Personalised calls to action; paid registration not documented | No paid registration documented for Webex Webinars; paid tickets sit in Webex Events | Stripe checkout inside the webinar room, from Growth |
7-day full access. Cancel anytime.
ON24 vs Webex Webinars FAQ
ON24 is built for webinar marketing programmes; Webex Webinars is built for large, IT-governed webinars and webcasts. Neither documents paid registration for webinars, and neither includes a CRM.
Choose ON24 for enterprise demand-generation teams with marketing operations support. Choose Webex Webinars for organisations on Webex that need large, IT-governed webinars and webcasts.
ON24: Live, simulive, pre-recorded and always-on on-demand webinars (checked October 29, 2026). Webex Webinars: Recordings for on-demand replay; plan cards list simulive, so confirm it for your package (checked October 29, 2026).
ON24: Personalised calls to action; paid registration not documented (checked October 29, 2026). Webex Webinars: No paid registration documented for Webex Webinars; paid tickets sit in Webex Events (checked October 29, 2026).
ON24: No built-in CRM; connectors for Marketo, Eloqua, HubSpot, Salesforce and Dynamics 365 (checked October 29, 2026). Webex Webinars: No built-in CRM; Eloqua and Marketo integrations (checked October 29, 2026).
ON24: Classic Elite: 5,000 concurrent by default, higher by approval; Next Generation Elite: 2,000 (checked October 29, 2026). Webex Webinars: Interactive capacity by licence; webcast view up to 100,000, licence-dependent (checked October 29, 2026).
ON24: Attendees join in a supported browser such as Chrome or Edge (checked October 29, 2026). Webex Webinars: Attendees can join from a browser, or use the desktop and mobile apps (checked October 29, 2026).
ON24: No free trial published; pricing by quote after a consultation (checked October 29, 2026). Webex Webinars: Buy online in some regions, such as the US, or through Cisco; 30-day admin trial (checked October 29, 2026).
EasyWebinar, the company that publishes this page. Neither ON24 nor Webex Webinars offers a built-in CRM. Checkout inside the webinar room is missing, limited or not documented on each. EasyWebinar offers: EasyCRM built in from Growth, or connect a supported CRM you already use; Stripe checkout inside the webinar room, from Growth. It starts with a 7-day free trial with full access.
Sources
- Cvent completes acquisition of ON24 (checked October 29, 2026)
- ON24 platform (checked October 29, 2026)
- ON24 GoLive virtual events (checked October 29, 2026)
- ON24 AI-powered ACE (checked October 29, 2026)
- ON24 pricing (checked October 29, 2026)
- ON24 Trust Center (checked October 29, 2026)
- Getting started with simu-live and on-demand (checked October 29, 2026)
- ON24 supported Connect integrations (checked October 29, 2026)
- ON24 AI-generated content (checked October 29, 2026)
- ON24 standard and advanced analytics (checked October 29, 2026)
- ON24 attendee guide (browsers) (checked October 29, 2026)
- ON24 large event requests (checked October 29, 2026)
- Compare experiences in Webex Webinars (checked October 29, 2026)
- Webex Webinars maximum participant limits (checked October 29, 2026)
- Cisco AI Assistant in Webex Webinars (checked October 29, 2026)
- Webex Webinars plans, US (Webinars 1000 add to cart) (checked October 29, 2026)
- Webex Webinars and Events feature comparison, UK (checked October 29, 2026)
- Live stream meetings and webinars (checked October 29, 2026)
- Webex Webinars vs Webex Events (classic) (checked October 29, 2026)
- Join a Webex webinar (checked October 29, 2026)
- Webex Webinars host reports (checked October 29, 2026)
- Integrate Webex with Oracle Eloqua (checked October 29, 2026)
- Marketo Engage for Webex Webinars (App Hub) (checked October 29, 2026)
- Free trials in Control Hub (checked October 29, 2026)
- Webex compliance and certifications (checked October 29, 2026)