Integration guide
How to run webinars using ActiveCampaign.
Host live or automated webinars in EasyWebinar.
Bring contact tags and webinar links into ActiveCampaign – and make the next message relevant.
One webinar journey. From registration to a relevant follow-up.
Already using EasyWebinar? Connect with ActiveCampaign ↗
What connects
Your webinar.
Their next step.
Run the session in EasyWebinar. Bring registration tags and webinar links into ActiveCampaign so each contact has the context your follow-up needs.
Use your EasyWebinar registration page or embedded widget.
Save the mapped tag and webinar join link to the contact.
Start the ActiveCampaign automations you configure.
Live or automated
Your content.
Their moment.
Present live or offer a recorded webinar across scheduled sessions. EasyWebinar handles the experience; ActiveCampaign carries the conversation forward through the tags and automations you set up.
Connect in the moment.
Present live, answer questions, and let the tags you map guide your ActiveCampaign follow-up.
Let your content keep working.
Use a recorded presentation for scheduled sessions, then follow up using the webinar tags you configured.
See the setup
Four steps.
One connected experience.
Growth WorkshopActiveCampaign ✓
2 Select the connection in your webinar.
Check: the connection uses the intended ActiveCampaign account.
Check: the registration tag and webinar join link reach the contact.
Webinar sessionCheck: the selected action applies the matching webinar tag.
Check: the tag starts the intended automation without duplicate messages.
Tags, fields, and the connection
Connect the details.
Make the whole journey work.
Follow the account and webinar setup shown in the video. Tag rules identify the action; field mapping brings the webinar join link onto the ActiveCampaign contact.
- STEP 01
Prepare tags and a contact list
Create the ActiveCampaign list you want to use and an event-specific tag, such as “workshop-registered.” Create only the action tags your webinar needs.
ActiveCampaign contactsChoose your webinar audience
Tagsworkshop-registered
Prepare your audienceContact listGrowth WorkshopRegistration tagworkshop-registeredStatusAudience ready - STEP 02
Create the webinar join-link field
In ActiveCampaign, add a field named “Webinar join link,” matching the EasyWebinar field name shown in the guide. The video uses General Details and Text Input. Keep its generated shortcode for the mapping step.
Contact fieldsCreate the destination field
Field typeText Input
Add a fieldField nameWebinar join linkGroupGeneral DetailsStatusField created - STEP 03
Authenticate ActiveCampaign
In ActiveCampaign, go to Settings → Developer. Copy the API URL and API key into EasyWebinar’s ActiveCampaign integration, then select Add. Refresh the lists and tags and save the update.
Settings → DeveloperCopy the API URL and key
EasyWebinarOpen Integrations
Connect accountsAPI URLYour account API URLAPI key••••••••••••••••StatusConnection verified - STEP 04
Connect this webinar and its tag
Open your webinar’s integration settings and choose ActiveCampaign. Select the intended list where prompted. Add an action: when a person registers, apply your registration tag. Save the rule.
Growth WorkshopWebinar integration settings
RegistrationChoose the matching action
Map the tagActionRegisteredApply tagworkshop-registeredStatusRule saved - STEP 05
Map the webinar join link
Open Advanced settings → Default in the webinar integration. Find Webinar join link. Copy the generated shortcode from the matching ActiveCampaign field and paste it into the field value, then save.
ActiveCampaign fieldCopy its generated shortcode
Advanced settingsChoose Default
Map the join linkEasyWebinar fieldWebinar join linkField valuePaste your field shortcodeStatusMapping saved - STEP 06
Register and check the contact
Submit a test registration through your webinar page. In ActiveCampaign, find that contact and check both the registration tag and Webinar join link field. Open the saved link to confirm it reaches the correct webinar.
Test registrationUse an email you control
Contact recordReview the saved details
Verify the resultRegistration tagworkshop-registeredWebinar join linkPersonal link populatedStatusJourney checked - STEP 07
Build the next conversation
Create your ActiveCampaign automation with “Tag is added.” Choose the webinar tag, set the entry rules, and add the relevant email. Test returning contacts and message links before activating it.
Tag is addedStart the matching automation
Your follow-upChoose a useful message
Review the automationTrigger tagworkshop-registeredNext actionSend your welcome emailStatusReady for follow-up
Let their actions guide yours
Follow up on what each attendee does.
Map the webinar action to a tag, then build the matching automation in ActiveCampaign. Registration brings the contact in. Their next action guides what you send.
Choose an attendee action to explore its workflow and follow-up.
Attendance tag
The “Came to webinar” rule applies the ActiveCampaign tag you selected. Use that tag to identify the audience for your attendee follow-up.
Attendance gives context. Your automation chooses the next step.
Build the follow-up workflow
- 1Start with the attendance tag
Choose “Tag is added” and select the tag mapped to attendance for this webinar.
- 2Choose a useful next message
Add an email with your workshop resources, a related lesson, or the next step you discussed.
- 3Test the attendee journey
Join as a test attendee. Confirm the tag is added and the intended email arrives.
Test before activating: Check the attendance tag, automation entry, and resource links.
Missed-session tag
After the session outcome is known, the configured Missed rule can apply your no-show tag. Use it for the replay path you build.
Use the confirmed outcome for that session before sending a missed-webinar message.
Build the follow-up workflow
- 1Choose the missed tag
Start the automation when this webinar’s mapped missed tag is added.
- 2Offer another way to watch
Write the replay invitation or next-session message and include the correct access link.
- 3Check both outcomes
Test an attendee and a confirmed no-show. Only the no-show should enter this replay path.
Test before activating: Check the final outcome and test both attendance paths.
Offer-interest tag
Map “Saw offer (clicked)” to an event-specific tag in ActiveCampaign. The tag records interest in the offer you showed.
A click shows interest. It does not confirm a purchase.
Build the follow-up workflow
- 1Choose the offer-click tag
Use “Tag is added” with the tag mapped to the webinar’s clicked-offer rule.
- 2Make the message specific
Add an email with offer details, useful answers, and a clear next step.
- 3Check customer conditions
If you exclude buyers, use verified purchase data in your automation conditions. Test for duplicate messages.
Test before activating: Click the offer as a test attendee and verify the resulting tag and email.
These examples are automations you configure. Check your plan’s available actions, contact eligibility, and repeat-entry settings. Read the tag-trigger guide ↗
Comparing webinar platforms
that integrate with ActiveCampaign?
- Registration path
- Tags and field mapping
- Automation access
- Repeat-attendee behavior
Check all four against the follow-up you need.
Common questions
Your ActiveCampaign
webinar questions, answered.
Webinar delivery, tags, join links, and the checks that connect the whole experience.
How do I run webinars using ActiveCampaign?
Can I run live and automated webinars?
Where do I find the API URL and API key?
How do I send the webinar join link to ActiveCampaign?
Do matching field names create the connection by themselves?
Why is my new tag missing in EasyWebinar?
Which webinar actions can I tag?
Will the integration send follow-up emails automatically?
Explore the video walkthrough and official documentation.
Run the webinar.
Build the next conversation.
Start with EasyWebinar, connect ActiveCampaign, and give every follow-up a reason to happen.