Your Webinar Funnel, Perfected
and Profitable. In 21 days.
Scale Lab: Casey Zeman's done-with-you webinar program. We build the offer, the ads, and the system that turns your webinar into predictable revenue.
What kind of results have we generated so far?
EasyWebinar gives you a world-class platform.
Scale Labs builds a system around it.
What separates successful webinars from the ones that stall? The system: The offer, the traffic, the presentation, & the optimization. That's what Scale Lab is for.
What you already have
EasyWebinar's 11 years of webinar data and a working funnel.
- Registration, thank-you, replay pages
- Webinar room & attendee experience
- Reminder emails & SMS sequences
- Evergreen scheduling and automation
What Scale Lab builds for you
How to make the funnel work for revenue
- Sharpened offer for cold-traffic
- Webinar deck & script
- Funnel built or perfected end-to-end
- Paid ads built, launched & optimised
- 1:1 sales training for high-ticket offers
- Weekly ROAS review and optimisation
Here's exactly what gets built,
launched, and optimised in 21 days
Nothing templated. 100% custom to your offer, niche, audience, and business situation.
What would 21 days
look like for you?
From kickoff session to paid traffic.
Offer & foundation
Kickoff call, market research, offer sharpening, pricing alignment.
Deck & assets
Conversion script, slides designed to your brand, and ads submitted for review.
Launch
Funnel finalized in EasyWebinar, tracking set, ads running + dry run hosting.
First webinar live
First webinar presentation, review, metrics overview & weekly optimisation plan.
We are here to deliver, not predict
The promise is not revenue: Anyone who does that is lying. What we can promise is exactly what we build, by when, and how it gets reviewed.
In your contract:
- Day-to-day delivery schedule for 21 days
- Named team members assigned for your project
- Weekly strategy and sales calls for high conversion
- Mid-project go/no-go review at day 14 (You can walk away)
- No ad-spend taken from you, ever.
*The strategy session itself is free and does not require commitment. You'll leave the call knowing what your funnel needs, with or without us.
You can. But at what cost?
Here's the breakdown of money, time & effort it will cost you.
Is this same as working with them?
Platform
EasyWebinar Done-For-You Team
Asset ownership
EasyWebinar Done-For-You Team
Customisation
EasyWebinar Done-For-You Team
Ad spend fee
EasyWebinar Done-For-You Team
Founder access
EasyWebinar Done-For-You Team
Accountability
EasyWebinar Done-For-You Team
What will you own
after 21 days?
Your ad accounts. Your domain.
Your data. Your funnel. Zero lock-in.
Cold-traffic-ready offer document
Full webinar slide deck + script
Custom webinar funnel, perfect for your audience
All ad creatives developed for Meta and Youtube
Email and SMS sequences generated for your leads
Personalised sales call playbook
Real funnels.
Real numbers.
Real clients.
That's what Scale Lab is for.
EasyWebinar helps teams turn live sessions, automated webinars, product demos, trainings, and evergreen funnels into measurable business outcomes.
Carla Beisinger
Founder & CEO
+183%
Increase in replay engagement
Increase in replay engagement from an automated webinar system.
Dr. Gregory M. Fryer
MD Medical Direct Care
+387%
Increase in show up rate
Increase in show-up rate for a healthcare business using webinars to educate and grow.
April & Eric Perry
Founders, LearnDoBecome
+10.5X
Automated Course Sales
Offer-click conversions achieved with automated webinars.
The gap between
industry average and
what Scale Lab typically
delivers
Show-up rate
Industry Benchmark
With Scale Lab
Attendee → buyer conversion
Industry Benchmark
With Scale Lab
ROAS on paid social
Industry Benchmark
With Scale Lab
Time to first profitable launch
Industry Benchmark
With Scale Lab
For exclusive EasyWebinar customers
See if you are the right fit, right here:
You are not a fit if:
- You don't have a proven offer yet
- You're looking for a fully hands-off "set it and forget it" service
- You want to test webinars with no ad budget
- You're want the cheapest agency to get things going
You are a fit if:
- You have an offer priced $997 or higher (course, coaching, certification, consulting)
- You can commit at least $50/day to ad spend
- You're an EasyWebinar customer
- You're willing to be on a weekly call and approve work as we go
- You want a real revenue channel, not a side experiment
Built and overseen by Casey Zeman,
Founder of EasyWebinar
“I built EasyWebinar, an all-in-one webinar platform currently running at a multi-seven-figure annual run rate.
We have tracked over 160,000 webinars across more than a 100 niches, and I work personally with some of the biggest coaches and influencers online.
I recently scaled one coaching offer to $2.7M in 12 months and another to $150K per month, using the exact same system we install for clients.
You don't have to take my word for it. Google me.”
Your webinar funnel is one platform away from running itself
Live. Automated. On-demand. AI-built. Fully tracked.
- Launch in minutes with AI.
- Ultra-HD live webinars. Zero lag.
One webinar funnel. Installed in 21 days.
Built to close high-ticket clients.
Let's map out exactly what your funnel needs and make
your webinars a revenue channel.
Frequently asked questions
Most failed webinar attempts come down to three things: wrong offer framing, weak qualification structure, or no follow-up system. We build all three from scratch, based on what's actually worked across millions in webinar revenue.
No. We handle all of it: the platform setup, pages, ads, email sequences, and automation. You show up for your webinar. We handle the rest.
Six new clients per month to maintain the level of personal involvement each project requires. Book your strategy call now and grab the spot.
Our senior webinar advisors build you a 100% customised webinar scaling plan on the call, mapped to your offer, audience, and current situation. You can use it with or without us. There's no hard sell. The call is a genuine diagnostic. If we're a fit, we'll tell you. If we're not, we'll tell you that too.
5-10 hours during the 21-day build. After that, one weekly strategy call and approving work as we go.
