Creating a 7-Figure Business Using Webinars: John Lee Dumas
The Real Deal Behind Using Webinars to Make a Million Dollars
Do you want to grow your business to 6-figures per year? Or, are you striving for more and ready to earn 7-figures?
If you’re like most people, the 6 or 7-figure annual revenue targets are the goal for so many entrepreneurs and business owners.
Think about it, how would earning that much make you feel? If you were earning 7-figures every year, how would that change your life?
Would you finally travel more, spend more time with family, and work fewer hours?
While all that sounds great, let’s get real, if you’re just starting out, these numbers can feel overwhelming and intimidating. But with so many awesome tools, social media, and paid advertising, anything is possible in 2020 and beyond.
At EasyWebinar, we work with all types of businesses in tons of different industries and have seen so many incredible success stories of people doing just that. 6 or 7-figures is within reach if you learn how to create systems, build trust with your audience, and stay consistent.
To give you motivation to build the business of your dreams, I want to share the behind the scenes secrets of one our top clients – John Lee Dumas.
So if you want to learn from the king of webinars, keep reading to get the inside scoop of JLD’s success story.
Who Is John Lee Dumas?
His podcast was launched on September 22nd, 2012 and delivers unbelievable content for his audience with every episode. Since then, he’s release more than 2,000 episodes that are meant to inspire and motivate entrepreneurs (known as “Fire Nation”).
His insane hustle has gained the attention of Gary Vee, Tony Robbins, Dean Graziosi, and so many other titans in the industry. Not only does his show and brand continue to grow, but his income does as well.
JLD routinely earns $100,000+ per month from his online business and has generated over $17,000,000 since launching his brand. Yes, 17 million dollars in revenue!
He openly shares his income reports with his audience to build trust and inspire them to start an online business. Some of his biggest income streams are online courses (which he sells using webinars), sponsorships, and affiliate revenue.
John’s success isn’t by accident, he shows up on his social media channels and podcast. As you can tell, he puts in the work to earn $100,000-$200,000 per month.
JLD’s Keys to Success
So how does John routinely earn $100,000+ in revenue per month?
According to his income reports from 2019, he earned over $2,000,000 in revenue with four primary income streams. Here’s a quick overview of each of them.
1. EOFire Podcast Sponsorships
According to JLD, roughly 40% of his revenue comes from podcast sponsorships. These come from paying advertisers that have commercials on the show, advertising to his email list, and guests paying to get on the show.
2. Online Courses
His second stream of income, and one that’s found a ton of success with, are his digital courses which provide roughly 20% of his revenue.
So what is he selling?
Over the years, JLD has sold several online training programs but now his bread and butter is “Podcasters Paradise.” This is a hybrid digital product that is part online course and part membership.
For Podcasters Paradise, he has two different pricing options available including a $97 monthly subscription or $997 for an annual plan. This course is all about starting, growing, and monetizing a podcast.
Keep reading to see how JLD uses live and automated webinars to enroll students into his signature program.
3. Affiliate Revenue
The third income stream is through affiliate marketing which also represents around 20% of his revenue. His affiliate revenue comes from Amazon, guests on the podcast, and big promotions like KBB (Knowledge Broker Blueprint).
John recently shared that he was a top affiliate for KBB (which did one of the biggest launches ever) and used his podcast plus large social media following to promote. This landed him a mastermind week with Tony Robbins, Dean Graziosi, and other affiliates in Fiji!
4. Mastery Journals
The final stream of income comes from his three different, custom-made journals. He offers his audience the Freedom Journal, Mastery Journal, and Podcast Journal. Together, these three physical products represent the final 20% of his revenue.
His journals are around $20 each and are sold on his website and Amazon (where it’s a top-rated product).
How JLD Uses Webinars
Now that you have a better understanding of JLD and monthly income streams, let’s focus on his online courses. Specifically, how he uses both live and automated webinars to sell his online programs.
As he said in an interview on Webinar Lab, “EasyWebinar is responsible for IGNITING my online training which led to 7-figures in sales and growing every day.”
Before starting with webinars in 2013, John did what all good entrepreneurs do, polled his audience to find the biggest pain points. He found the number one thing they wanted was to learn how to build, launch, and monetize a podcast. So he designed “Podcasters Paradise” to give them a solution to their problem with a valuable online course.
After John set up EasyWebinar in 2013, he made $16,000 in one week running his first webinar. He added an additional $7,000 from the follow-up sequences and ended up making nearly $23,000 in sales on his first launch!
But after the initial launch, sales became slightly stagnant, so he pivoted. He knew that he needed to change something, so he thought that a weekly webinar would help bring life into his amazing course.
Now, the landscape has changed a bit since 2013, but he still uses them in a variety of ways to enroll new students.
How He Used EasyWebinar to Earn $25,000+ Per Week
As John delivers podcasts five times per week, this fits perfectly with his webinar schedule. After his initial launch, he did one live podcast each week to get his audience to learn about his product after delivering a ton of free content.
In his sales webinars, his first 60 minutes were all about delivering as much value as possible. He taught viewers a lot of what they needed to get started with podcasting so even if they didn’t buy, attending was still worth it for them. During his webinars, he teaches attendees the equipment to use, how to get started and other best practices.
After he gained the trust of viewers, he showed credibility and was able to pitch his epic online program. Each webinar had between 100-200 people per week, which was entirely organic traffic.
Of those 100-200 people, his conversion rate was 35%!
Thanks to EasyWebinar screen share abilities, he went behind the scenes of his course too. He gave viewers a quick preview of what they could expect once they enrolled.
Not only could he show them behind the curtain of his course, but he could also speak directly to people with objections. As he said, “I was able to get my audience to know, like, and trust me before I ever started pitching.”
Using Evergreen Webinars
While live webinars were super effective, he also used the power of evergreen webinars, so he could scale the business as well. Plus, it helped people who couldn’t attend live and let them consume content in different time zones.
With EasyWebinar’s “on demand feature,” he could still pump out free content, just like podcast episodes, even while he was sleeping. Plus, he could handle past objections that other viewers were thinking as well in his evergreen webinar. And he also had a team helping with chat boxes for any last minute objections.
Below is a link to his online, automated webinar for Podcasters Paradise. Whether you’re interested in podcasting or not, this is a great opportunity to study success and his landing page to get ideas for your business.
How To Use EasyWebinar to Build Your Tribe
Now that you’ve seen behind the scenes of a 7-figure business and how he used webinars, let’s talk about how you can use his strategies in your business.
Here are his biggest keys to building his tribe with EasyWebinar:
Know Your Audience
One of his biggest secrets?
Focusing on the paint points of his audience.
JLD has used EasyWebinar to build his tribe and grow his revenue by constantly focusing on his audience’s biggest pain points. If you know what problems your people are facing, you can create a product to help them.
Ask them directly so you can learn what challenges they’re facing and then use the language back in your webinar and sales page.
Build Trust With Your People
While he can’t do every webinar live, he still built a massive amount of trust with his audience using evergreen webinars from previous live webinars..
Deliver High-Quality Content
John has delivered 5-7 new episodes of his show for nearly seven years. So if you want to build trust with your audience, show up for them.
Pick a channel, whether it’s blogging, podcasting, or YouTube, and create content around your offer. This will build trust and help you become an expert in your niche.
Be Transparent With Your Audience
As I mentioned in the last point, consistency with free content builds trust with your audience. Consistency paired with transparency is the winning formula.
John does this by sharing his screen and going behind the scenes of his course with webinar attendees. Once he pitched the product, he then takes attendees behind the scenes to get a preview of the course before they bought anything.
This is an amazing way to show viewers what they can expect and give them a preview of what it’d be like to join the course. Teasing your audience like this builds more excitement around your brand and product.
How To Duplicate His Success
As Tony Robbins said, “Success always leaves clues.” Instead of reinventing the wheel, learn from JLD to sell your programs, coaching, memberships and masterminds using webinars.
You might be thinking… How do these strategies apply to different products and services?
Webinars work for all types of business and niches. Webinars are perfect for selling your products and courses but you can use them in a ton of different ways. Our 11,000+ EasyWebinar members are in every niche imagineable so it can work for you too.
Webinars allow you to leverage education to position your program or service. Plus, they convert at much higher rates than video sales letters or sending traffic just to a sales page. But this is where webinars start, not where they end!
You also might be thinking… Can webinars help with lower ticket items?
The great thing about webinars is that they work if you’re selling a $37/month membership subscription, a $997 online course or high-ticket mastermind.
The truth is, webinars can help your business in so many ways besides increasing conversions to your online products or services. We have so many different coaches, consultants, and educators using webinars for a variety of reasons.
How You Can Get Started Running Webinars
If you’re reading this and are inspired by JLD’s success, know that you can also run webinars to grow your business.
Fundamentals of Setting Up a Webinar
At EasyWebinar, we pride ourselves on making the entire webinar process simple and straightforward.
Here’s a brief overview of what it takes to run your first webinar:
- Choose a webinar date.
- Create a registration page.
- Invite attendees using your email list, social media, and paid ads.
- Build an epic slide deck for your webinar.
- Go live and hit record for your webinar.
- Deliver value for roughly 45-minutes, pitch your product, and address objections
- Follow up with attendees with a sequence to get more people to take action and become your customers.
- If it converts well, set up an automated funnel to make passive sales.
How to Create an Automated Webinar
The final piece of this process is creating an automated webinar funnel. These are different than traditional sales funnels and allow you to make sales, 24/7/365. Creating automated funnels has worked for JLD as well as Tanya Aliza, Kim Constable, and other EasyWebinar customers.
Automated (also known as evergreen) webinars are pre-created webinar funnels that work to generate leads and customers daily while leveraging your time. Automated webinars allow you to sell everything 24/7/365 without having to be in front of the computer.
They have the look and feel of being live without you being there. It’s the best of both worlds for you and your attendees.
You get the engagement of a live webinar and the feel of a live webinar for attendees but you aren’t stuck in front of the computer all day. Our customers use their evergreen webinars to onboard customers, create evergreen courses, run automated sales funnels, and so much more.
As you can tell, JLD has crushed it with EasyWebinar and continues to scale his brand and help educate his viewers. He’s done it with both live webinars and automated webinars as they work incredibly well together.
Remember, running webinars doesn’t need to be difficult but it can have a huge impact on your business. If you use the steps above and stay consistent with them, you can also build your tribe and grow your revenue.
As John said, “I put together my funnel strategy for the year and I knew EasyWebinar was going to be an integral part of that plan.”
Start using some of these tricks to start scaling your online business, help your audience, and generate revenue while you sleep. With enough consistency, you might just create that 7-figure business of your dreams like JLD.