Automated Webinars: The Ultimate Guide to Getting Started
Imagine being able to travel the world and still make sales without trying to find reliable Wi-Fi and a quiet space to run live webinars.
What would that look like for you and your business?
How much more time would you have to spend time with your family or work in other areas of your business?
I know, I know, it probably sounds too good to be true. But at Easy Webinar, we have made this dream a reality with automated webinars.
Automated webinars let you scale your system without trading your time for money. Unlike live webinars, that only work if you are present, these webinars work even when you don’t.
At Easy Webinar, we have clients who are making crazy amounts of money from evergreen webinars. Clients like Dave Mcready, Kim Constable, and others. The best part? Their programs are under $300.
So if you want to scale your online business, it’s time to create your first automated webinar. I talk more about leveraging the power of automated webinars in this video:
What is an Automated Webinar?
Automated (also known as evergreen) webinars are pre-created webinar funnels that work to generate leads and customers daily while leveraging your time. Automated webinars allow you to sell everything 24/7/365 without having to be in front of the computer.
They have the look and feel of being live without you being there. It’s the best of both worlds. You get the engagement of a live webinar, the feel of a live webinar and you aren’t stuck in front of the computer. Our customers use their evergreen webinars to onboard customers, create evergreen courses, run automated sales funnels, and so much more.
How to Create an Automated Webinar
Creating evergreen webinars with Easy Webinar is simple. EasyWebinar can take your live webinars and convert them immediately into an automated webinar with more than nine different scheduling options.
Here’s how you can create your first automated webinar:
Pick Your Highest Performing Live Webinar
The first step is to find a live webinar you have already done inside your Easy Webinar portal. You want to find a webinar that had the highest conversion rate so you can put it on autopilot for your audience. We make this easy to see once you get logged into your account and can view your past live webinars.
Decide The Right Time Zone
Step two is picking the correct time zone for your audience. The biggest downside to live webinars is that they don’t always work for everyone’s schedule or time zone. If you’re on PST and you have a worldwide audience, it’s tough to schedule with someone in Europe.
Automated webinars fix this problem. Not only will it stream out at a specific time, but it will stream in real-time. So if someone shows up late, they are missing some of the show.
This real-time streaming creates urgency and commitment to come to the webinar. We never dupe your audience into believing it’s live but rather create intimate and engaging moments that can nurture without you present.
Choose Your Webinar Schedule
The next step is to pick your evergreen webinar schedule. With our software, we make it easy to run your webinars whenever you want.
You can choose them once a day, a few times per week or even a few times per day. Don’t worry; you can easily edit this in the future as well.
Get People to Your Evergreen Webinar
Once everything is set and ready to go, it’s time to get people to sign up for your webinar. You can do this by running paid ads on social media or using platforms like LinkedIn to promote organically.
Test and Analyze Your Webinar
The final step is to test and analyze what’s working. Once you have an automated webinar funnel up and running, make sure to always measure your results. Inside your Easy Webinar dashboard, review the metrics so you can learn from your webinars and tweak as needed.
Example of an Automated Webinar Funnel
Here are some case studies of clients who are having tremendous success with their automated webinar funnel:
Kim Constable is a former yoga teacher turned bodybuilder and founded The Sculpted Vegan.
Using webinars, she has grown her email list to 100,000+ subscribers and does $200,000 per month thanks to live and automated webinars.
Kim’s Advice on Automated Webinars
- Run automated webinars the following day instead of the day they see the registration page. This allows her team to send out an automated welcome sequence before they get into the webinar. The onboarding sequence is meant to build rapport and credibility before people get into the webinar.
- Kim also has a few robust strategies when generating traffic from Facebook ads. For cold traffic, she suggests scheduling the webinar 24 hours out so you can send them a welcome email. For warm traffic, she recommends creating a separate webinar registration page and encourage them to register for a same-day webinar.
Devin Duncan and his wife are internet entrepreneurs who create education programs for fellow entrepreneurs. He’s a massive fan of webinars and said this in an interview we did together, “Webinars in all of our businesses and promotional strategies are a key element. We don’t run a promotion without doing a webinar.”
Here are Devin’s top two tips for creating a successful automated webinar funnel:
Devin’s Advice on Evergreen Webinars
- Devin recommends setting up an automated webinar during live launch for countries outside the U.S. For example, Australia and UK customers would have to join you at 2 or 3 in the morning. This makes it easier for them to attend and hopefully sign up for your offer.
- Plan ahead. If you plan on taking a live webinar and converting it to an automated one in the future, make sure you know that before the webinar. This way you can leave out the day, time, and other comments that might confuse your audience.
Read more about how Devin makes $20,000 per day using webinars.
Automated Webinar Features from Easy Webinar
At EasyWebinar, we are continually updating our software to give you the absolute best experience possible. Here are some of the top reasons why we are the best webinar software to use for automated webinars:
Right on Time Events
A right on time webinar can stream a webinar to show in increments to where if someone comes to a page at 2:25, a webinar can be staring at 2:30. Or, if someone comes to the new webinar at 11:01, a new webinar will be starting at 11:15.
This will help get more people on the webinar which means more people who can take action!
Wait For It Block Days
With “Wait for it” block days, you can control the experience that your viewer sees by making them wait to watch a webinar. You choose how many days and this allows you to nurture the people who have registered.
By having them wait a few days, you can send emails reminding them, showing off case studies, and testimonials. This will help you increase your webinar show up rates, and hopefully your sales as well.
On-Demand Event Access
With on-demand access, you can send people straight to the webinar replay and not have to wait at all. This is the ultimate convenience for your users.
Dynamic “Next Available” Sessions
With “Next available” sessions it will only show the next available webinar time. This will remove the drop-down menu giving more time options for them to watch.
By liming the time to watch, it will make your attendees put their name and email to register. This will make it much easier for them to register, which should lead to better conversions.
Multiple Sessions In Attendees Local Time Zone
As I mentioned, this is another huge feature of automated webinars. Plus, with Easy Webinar’s software, we make it easy to schedule multiple sessions in your drop-down menu. These will automatically screen in the local attendee time zone.
Advanced Analytics and Reporting
With Easy Webinar’s advanced analytics, you can easily segment your audience. Our advanced tracking software will help you know which actions were performed during your webinar by each attendee. This will help you follow up with each attendee and deliver them the right content post-webinar.
Automated Webinars Summary
While evergreen webinars might not convert quite as high as live webinars, it’s still way higher than any other method. Not to mention, you don’t have to spend time every day or week running live webinars.
But by far the most significant benefit to running automated webinars is that you can sell your products 24/7. It doesn’t matter if you are traveling the world or sleeping, your webinar can help you generate revenue for your business.
Since you can schedule it the attendee’s time zone, they get to engage with your excellent webinar on their time. It still has the look and feel of a live webinar so attendees get a great experience.
Hopefully, you can see the endless benefits of creating automated webinars and are ready to go. Create your first automated webinar with Easy Webinar today!