If you’re like most people, you probably associate using webinars with mainly selling online courses.
I don’t blame you either. Webinars are perfect for selling your products and courses but you can use them in a ton of different ways.
They allow you to leverage education to position your program or service. Plus, they convert at much higher rates than video sales letters or sending traffic just to a sales page. But this is where webinars start, not where they end!
The truth is, webinars can help your business in so many ways besides increasing conversions to your online products or services. We have so many different coaches, consultants, and educators using webinars for a variety of reasons.
I talk more about some of these ways in this video and will cover them in the post to help you maximize webinars.
5 Ways to Use Webinars In Your Business
1. Fulfilling Group Coaching Programs
Offering group coaching makes your business stand out to other businesses.
Let’s say you run an 8 to 10-week group coaching program. Maybe you charged them something like $3,000 – $5,000 to get more access to your knowledge in a more intimate setting.
With Easy Webinar, you can easily send your coaching students a link and have them sign on to a shared video call. On the call, you can teach them a lesson, engage with them using chat or offer hot seats to a few lucky students.
If you’re an online course creator, I highly recommend offering group coaching as an upsell for a few reasons. First, it won’t take much more of your time (60-90 minutes per week…max) and will add a lot more revenue into your business.
Second, you can work with students who are committed to achieving at the highest level. I’ve always found that people who pay more for a product or service, value it more and thus, implement it more as well. These can often lead to awesome testimonials and case studies to share with future potential students.
2. Selling Your Products and Services
The ultimate goal is to have your clients actively want to buy your content or product.
As I mentioned in the video, webinars are the best way to sell your online courses 24/7/365. With automated webinars, you can effortlessly scale your business without being glued to your computer running live webinars every day.
Don’t forget, your webinars should soft-sell your attendees without ever having to “hard close” them. I see a lot of new webinar users make the mistake of teaching and then going right into the selling.
Instead, you want to teach and sell during the webinar as it creates the best user experience. The more you run webinars, the more you will find your flow and be able to do both.
Remember, effective webinar content should talk about their problems, kills potential objections, and educate without over-delivering. The content should teach your audience what to want.
The “what” of course is your product, and by the time you make the offer, the entire audience already is eagerly awaiting to hit the buy button. This makes the sale much more natural, and no hard selling is required. Amy Porterfield talks more about this in this epic interview post .
3. Onboarding Clients for Membership Sites
Establishing long term commitments with your client makes them excited to return.
Let’s say you have a membership program where students pay you each month on a recurring basis. In this case, use a webinar as part of your onboarding process. Once they enroll, you can educate them with a webinar and get a quick win early in their experience working with you.
This creates a great first impression for new students and is more likely to be your client for the long-term! If you’re a membership site owner, you know the importance of client retention as a crucial metric in your business.
4. Recording More Epic Content and Interviews
Webinars give you the opportunity to provide your business through your recording.
Another great way to use a webinar is for interviews with professionals in your industry. You can use webinars to record an expert type series of interviews. This works great for adding to a bonus section of your online course or as content for your membership site.
Not to mention, you can also use these interviews as more free content to drive leads. When you invite an industry influencer or specialized guest to your webinar, it allows your audience to learn from another like-minded individual. Plus, they are usually more than happy to help leverage their audience to drive attendees if it’s a live event.
By bringing on an industry expert, it will position you as an expert, since that person is associating their name with your brand. Don’t be surprised if it increases excitement with your audience, attendance rates, and social media sharing as well.
Lastly, doing an interview series is a great way to expose yourself and your business to a whole new audience, generate new leads, and leave a great first impression in the process. Plus, you can easily repurpose the webinar for a podcast, YouTube or social media clips.
5. Running Online Summits
Summits provide a range of input from multiple experts in a single setting.
The final way to use webinars beyond selling courses is to run online summits. A virtual summit is a type of collaborative online event in which speakers are interviewed by a host. You can act as the host and interview several experts on a specific topic.
This is different from an expert interview series as you would interview 5-20 experts for a shorter amount of time. Virtual summits are an effective way to build your email list, potentially educate thousands of prospective clients and very cost-effective. Unlike a physical, in-person event, all you need is your normal webinar gear to get started.
How to Use Webinars in Your Business Summary
Reaching your intended audience and connecting to sell your product is made easy with webinars.
As you can tell, I love webinars because they are truly unlike any other platform. If used correctly, you can keep your audience engaged for hours and use them in so many different ways.
Besides just selling your online courses, you can use for group coaching, membership sites, additional training, and virtual summits. Webinars allow you to get your audience to take action and have some small micro-wins of their own.
Hopefully, you can use one or several of these methods to create a better customer experience in your business. If you haven’t gotten started with Easy Webinar yet, make sure to to find the right one for your business. check out our different packages