EasyWebinar’s 101 on Repurposing Content: 7 Strategies
Let’s get real, webinars take time and effort to put together.
But the return on time investment is worth it as one webinar can literally help you create hundreds of thousands of dollars of revenue!
A webinar is all about teaching and providing as much as you can for your audience. It’s definitely not something you can prepare 10 minutes before the event and hope for sales – it’s not a college exam. You have to build a deck, write a script, plan for questions, and rehearse to make sure you get it just right once you go live.
Since it does require so much work in advance, it’s important to find ways to repurpose your content. You don’t want to see all your hard work and time go to waste.
Sadly, I see so many new webinar users create awesome presentations only to let the content die afterward. This is a huge mistake!
The more you can repurpose your webinar content, the more content you can provide to your audience.
Remember, everyone learns in all different ways too. Some people might love webinars while others read blog posts, listen to podcasts or watch YouTube videos. By having a mix of learning styles, you’re much more likely to grow your business and impact your audience.
Why Repurpose Webinar Content?
So why should you repurpose your webinar anyways?
Because as an entrepreneur, your time is insanely valuable! Here’s what I mean…
If you’re in the beginning of your journey, you’re probably wearing all the hats in your business. Part-time content creator, coach, accountant, and email copywriter…sound about right?
While most of us start that way (myself included), you want to make it a goal to grow your business so that eventually, you only focus on your zone of genius. That way your time is spent doing tasks that only you can do.
For a lot of people, this means recording podcasts, filming YouTube videos, running webinars, and of course, coaching your students! Then, hire freelancers or team members to do the rest (or things you don’t enjoy doing).
But if you’re a one-person show, you need to use your time and spend as much time on the big things that move your business forward. You don’t want to get stuck creating content all day, every day.
Luckily, a webinar can help you create an effective content calendar from one single recording.
This will help you save time, energy, and money instead of creating endless amounts of content for every platform.
The one concern I hear from people is they worry about becoming redundant to their audience.
I have two thoughts about worrying that your content will be “redundant”:
- First, your audience isn’t as closely aligned to the content as you are. Just because you post on Instagram, publish on YouTube, and have weekly emails, doesn’t mean that everyone sees every single one.
- Second, repetition is key to success. You need to get your offer and teachings in front of your audience with all types of content. The more that your message and offer is top of mind, the more likely they are to turn to you when they’re ready to get started. Repurposing content helps you do just that without a ton of extra work on your end.
7 Ways Repurpose Your Webinars
Now that you have a much better understanding of why you should repurpose webinars, here are seven strategies you can use today.
1. Video Content
Video, video, video. In 2021 and beyond, video is key to marketing your business. According to this study, “74% of marketers say video has a better return on investment than static imagery.”
People love video content, especially on YouTube. This makes it a great option for content creators as it’s the only social media platform that grows over time.
Unlike Instagram or TikTok, your content lives forever (and keeps getting you leads) with the right strategies. Plus, with enough subscribers and watch time, it’s the only platform that will pay you directly from running ads on your channel.
You can repurpose your webinars by:
- Creating effective “how to” stand alone YouTube videos from the middle portion of your webinar.
- Using clips to make a highlight reel to hype your next live webinar (or promote an automated webinar).
- Sharing the Q&A section where you can help subscribers learn more about your product and overcome objections.
Instagram and TikTok
Aside from YouTube, Instagram and TikTok are still powerful video tools as well. But since creating content takes a ton of time and effort on both, repurpose your 60+ webinar into short, bite sized clips to save time.
Here’s how you can do it for these two platforms:
- Use short 15-30 seconds to create Instagram Reels and TikTok.
- Create 1-3 minutes clips for IGTV. Make sure to add a header and captions at the bottom as most people watch without sound.
Finally, you can also repurpose webinar content for paid video ads on Instagram or Facebook. You can share portions of your webinar that will make users want to learn more and send to your registration page. Or, you can write compelling ad copy with a screenshot of your training and send them to your webinar page to register and sign up.
2. Create Epic Written Content for SEO
While webinars are great for repurposing video content, there’s a lot of great written content you can get as well. Here are two strategies to help you get started:
Most likely your webinar is split into different topics or key points to help the user find a solution to a specific problem. This makes it easy to create several blog posts on your webinar. Each blog post can help you focus on the main points of the webinar.
Before you get started, I recommend getting a transcript of your webinar using Rev. It’s super affordable (.10 cents/minute) and makes it easy to find content within your webinar to create blog posts.
Then you can simply add an intro, images, and a summary to turn it into a relevant blog post for your audience. With each blog post make sure you have a call to action at the end of the post. You can direct readers to sign up for the next live webinar or enroll in an automated webinar as well.
Also, please don’t just post your transcript and assume that’s worthy of a blog post. Get creative, hire a writer or make it a stand-alone post. Make sure it has enough content that if someone stumbled upon without your webinar it’d still be helpful.
Here are two types of blog posts you can create:
- Webinar summary post: Create one mega post that includes a summary and takeaways of the entire webinar. Then share a link to register or get on the waitlist for your next one.
- How to posts: Take one or two of the big points from your webinar and convert it into a step-by-step post. “How to” articles will help solve a specific problem for readers and work well for SEO too.
Create an eBook
Another great way to repurpose a webinar is turning it into a paid eBook or low ticket offer.
You can add stuff from blog posts, images, infographics and more to make it a free opt-in or low ticket offer. If it’s valuable enough, you can make it low-priced ($7-$20) and generate some additional revenue.
This will help you begin to qualify individuals for higher ticket offers in the future. If you have several webinars on the same topic, you can combine them into a bigger eBook or add some video content as well. The more comprehensive and helpful the webinar, the more you can charge.
3. Email Your List
Let’s not forget about your email list which is the lifeblood of your business. While email marketing isn’t dead, creating unique content for your subscribers isn’t always easy.
Luckily, you can repurpose your webinar so you don’t have to create a ton more emails. Here’s how…
Share the Replay
First, make sure you share the replay link with your subscribers. This can help your subscribers get to know, like and trust you, plus could help generate a few sales as well.
In your email, share some of the chat from people who had a good experience and any polls results as well. Finally, make sure you give readers a timeline of when the replay comes down to incentivize them to watch the replay.
Use for Email Copy
If you’re like a lot of webinar users, you might type out your script or what to say on each slide. While some people are better at “winging it” than others, some prefer to read off each slide. If this sounds like you, don’t let all that great written content go to waste.
Instead, use some of what you read from slides for email copy. This could be part of an autoresponder campaign that people get when they join your list or part of your weekly broadcast emails.
Think about it, since you have 50-100+ slides, I’m sure you have a ton of content that could be helpful for your audience. Once you have your webinar transcribed from step #2, you can take portions and use them to email your list.
4. Convert Live to Automated Evergreen Webinar
While repurposing webinars can help you create a ton of content for social media, it can also help you generate more revenue too. Specifically, by converting your live webinar into an automated webinar funnel. This is incredibly easy to do when using EasyWebinar too.
Once you start running webinars, review the analytics to find which one converts the best and make it automated. Preferably, you want to run several live webinars to see which converts the best, then use that recording for your automated one.
How to Promote an Automated Webinar
Then, you can have this webinar throughout your content to get new clients or students on autopilot. I recommend strategically placing links to automated webinars all over the place including:
- In the show notes of your podcasts. If you choose this option, make sure to direct users to the notes throughout your episodes, otherwise they might not know the free training is available.
- At the end of blog posts. Every piece of content should end with a CTA to join your list with a freebie or register for a webinar. Both will help grow your list and get people into your ecosystem.
- Add to your link in bio. Since you only get one link with most social media platforms, use something like Lynx in Bio to allow more than one link. Then, have your automated webinar as one of the options, so new social media followers have the option to register.
- Drop in the description within YouTube videos. Finally, don’t forget to add your automated webinar link in your YouTube description too. This is prime real estate to give people who loved your videos the next step to learn more and hopefully work with you.
Remember, if people are already consuming this type of content, they’re going to want more of it. Plus, automated webinars make it easy for them to schedule learning on their time if they can’t show up to a live launch.
5. Share New Podcast Episode(s)
Podcasts are growing at an incredible rate. In fact, according to Podcast Insights, “50% of all homes are podcast fans (that’s over 60 million homes).”
If you don’t have your own show yet, it might be something to think about moving forward. And if you’re already podcasting, repurpose your webinar content using these three strategies.
Create a Highlight Episode
While most webinars are 45-60 minutes long, uploading the entire audio might not make for the best podcast episode. Instead, pull 3-5 of your biggest “a ha” moments or learnings to give people a preview of what they missed.
Tease your listeners and give them some “FOMO” so they’re more likely to join the next one. Or, tell them they can register using the automated webinar link in the show notes.
Interview One of Your Clients
If you’ve been running webinars and selling online courses for a while, chances are you have some awesome testimonials and case studies. Leverage those awesome results by asking your best case studies to appear as a guest on your show.
Let your audience know they took your webinar, joined your course, and are crushing it thanks to your strategies! Having your best case studies share their results is amazing social proof and likely to become a hit with your audience.
Upload The Audio From An AMA Webinar
The final option is to grab the audio from an AMA (ask me anything) webinar and upload it to your podcast platform. Make sure to add in an intro and outro like normal and let your listeners know it’s going to be jam packed. This type of raw and real content is a great way for people to get to know the real you.
6. Create Infographics and Website Content
The more webinars you run, the more information you can learn about consumers and create custom content.
Make an FAQ Page
As you become more of a webinar pro, I’m sure you’ll find that a lot of the questions that people ask become common questions. Make a list of these questions and answers on a separate FAQs page on your site. Or, you can also make it into a stand-alone blog post and send to your email list to further educate readers as well.
Creating infographics and key takeaways is a great way to make visual information for your social media audience. Try to pull out the most interesting and insightful numbers or even quotes.
Then make sure you share them regularly with your audience on Twitter, Facebook, and LinkedIn. Don’t forget to include your business website, name, and handle on the image, so that content isn’t used without your permission.
7. Repurpose Your Webinar Slides
If you’re doing a 60-minute webinar, it’s not uncommon to have 50-100+ slides worth of information. Instead of letting that epic slideshow go to waste, here are three ways to repurpose it for tons of content.
Turn Into Instagram Content
As you probably know, the middle of the webinar is the teaching portion. This is where you share facts/figures with your audience and give them helpful advice. Your content should be so good that whether they buy your offer or not, they walk away with tangible lessons learned.
Don’t let this valuable information go to waste. Instead, use the middle portion of your webinar to create helpful Instagram posts. You or someone on your team can create graphics that would look good for Instagram posts and make them part of your content schedule.
If you don’t have anyone else working with you yet, you can easily hire someone on Fiverr to do a batch of 10-20 posts. This way you have tons of content for your feed without having to create unique Instagram posts.
Convert Your Slides Into a Slideshare
I recommend converting the webinar into a Slideshare presentation. Slideshare is part of LinkedIn and is one of the top destinations for professional content online. The platform currently has over 18 million uploads in 40 different content categories.
Plus, they are one of the top 100 sites visited on the entire internet. Converting your webinar into a Slideshare is great because it allows your audience to go through the deck on their own schedule. Webinar attendees can also use it as a guide in case they missed anything on the live show. This won’t take you much time and makes a great resource for future events.
Final Thoughts on Repurposing Webinars
As you can tell, there’s no shortage of the ability to repurpose webinars into more content for your blog, podcast, website or social media.
Remember though why it’s so important – because your time is insanely valuable. You can’t just sit around all day every day creating content for every social media platform and expect to become wildly successful. Instead, you need to create content that can be repurposed so you can stay in your zone of genius.
Don’t get overwhelmed and start with one strategy at a time. Even adding one or two of these can free up your time and allow you to work on the big things in your business.
Finally, my biggest tip is to get creative and see what works. Once you’ve found the “secret sauce”, automate it so you or your team can make it a simple process once each webinar is recorded.
Remember, don’t think of webinars as one and done and just move on to the next. Using these tips will make sure your webinar continues to drive leads, clients, and revenue to your business well beyond the one-time event.
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