How to Run a Webinar That Attendees Love
I think every business needs a webinar.
Whether you’re a personal brand or a big business, pretty much everyone can benefit from running webinars. Webinars allow you to leverage your time, scale your revenue, and establish yourself as an expert by helping others solve a problem.
But if you haven’t done your first webinar yet, you might not be sure of what you actually need to get started. I see a lot of people overcomplicate the process and thus, procrastinate on actually doing a webinar.
This procrastination might be because of fear of public speaking, lack of tech skills or a few other reasons. But regardless, if you aren’t running webinars, you are missing out on tons of revenue.
In this post, I want to show you how to run a webinar and start selling your products online. Here are the five things you need to get started.
Be Authentic For Your Audience
To run a great webinar, you need to have sincerity and value above everything else. You need to be 100% yourself.
Webinars are not the time to act like a robot or a boring college professor teaching off of the slides. While you might be nervous if you’re just starting out in the webinar world, use that excitement with your audience. Channel your nervousness into a passion for the topic of your webinar.
I talk more about showing off your personality on webinars here:
In a social media world where everyone is trying to act cool, smart or successful, the world needs more people to be themselves. Since webinars have the highest engagement rates of any platform online, they are the perfect time to be yourself.
If you try to act like someone you’re not, your audience will figure it out quickly. Instead, you want to let your audience know exactly who you are from the moment they sign on to the webinar.
As soon as you start your introduction slides, tell them a story that can help them relate to you. This will help build the know-like-trust factor very early on in your relationship.
For example, when I run webinars to educate people about Easy Webinar, I talk about how much I sucked at webinars in the beginning. I discuss how I didn’t make any sales, got nervous, overshared, and wanted to quit. But I kept going and ended up selling $250,000 of my Youtube course in my first year of running webinars.
This, in turn, changed my life, my business, and led me to create Easy Webinar. So remember, if you want to run a webinar like a pro, be 100% yourself. Not only is it easier than acting like someone else, but people can also relate much easier as well.
Aside from being 100% yourself, there are a few things you need to run a webinar. Luckily, you probably already have them.
The good thing about running webinars is that you don’t need a ton of fancy video equipment. All you really need is a computer or laptop, a webcam, and a professional microphone.
Most computers and laptops come with a webcam but if not, you might want to buy in case you do any interview webinars. While you can use your computer audio, I recommend spending the $50-$100 dollars on a professional microphone. This will sound best for your audience and also help if you choose to make it an automated webinar.
Other than that, you don’t need any expensive lighting or greenscreen (unless you want too). I suggest keeping everything as simple as possible when you first run a webinar. Instead, focus on creating a valuable presentation than can help you build trust and authority with viewers.
Use The Right Webinar Software
Don’t you hate it when technology fails you at the most inopportune moments? As an entrepreneur, this can have a very negative effect on your revenue and sales.
Imagine how much worse it would be if you had hundreds of thousands of people on a webinar and your entire presentation crashed? Not only does this look bad but you are missing out on a lot of potential sales. So if you want to run a webinar the right way, you need the right software.
Easy Webinar is the #1 webinar software that can get you epic results. I say this with confidence because before I founded the company, I tried every platform available. While some worked pretty well, I always felt like I could make it better. Thus, Easy Webinar was born.
Now, Easy Webinar has everything you need to sell your stuff, scale your business, and nurture your audience. With Easy Webinar, you can:
- Run live webinars
- Run automated webinars
- Integrate with your email provider easily
- Get live chat support and phone support
This is why we are trusted by the biggest names in the industry like John Lee Dumas, Amy Porterfield, Kimra Luna, and 8,000+ customers.
Create an Engaging Slide Deck
If you’ve ever watched a webinar, I’m sure you know the importance of creating an engaging slide deck. To run a webinar like a pro, you want to create an epic slide deck.
Your slide deck is usually the only thing attendees see so it’s important to make one that is useful for them. You want your slide deck to have consistent formatting, unique images, GIFs, and pattern interrupts. A compelling slide deck will keep your audience engaged and make sure they stay through the entire webinar so they can see your offer.
Practice Your Webinar Presentation in Advance
The final step to learn how to run a webinar is to practice your webinar beforehand. You don’t want to sign on without having rehearsed it several times. As the legendary NFL coach Vince Lombardi said, “Practice doesn’t make perfect. Perfect practice makes perfect.”
Make sure you set yourself up for success by creating a “perfect” practice run through. To do this, make sure you:
- Time your webinar
- Eliminate any distractions
- Turn off your phone and notifications
- Record your presentation to watch later
The more you practice, the better you will get at presenting the information. Remember, webinars can help you scale your business but more importantly, help people solve a problem. The more you sound like a seasoned webinar presenter, the more trust you will give your audience and the more transformation they will receive.
Trust, paired with valuable content in your webinar, will make attendees want to become your customers. Once you run through it several times, watch your performance, take notes, and figure out how to improve for the next one. Each webinar is a learning opportunity.
Want more advice on running your first webinar? Check out this post to learn how to run your first webinar and make sure it converts.
How to Run a Webinar – Summary
When it comes to running a webinar, don’t forget that sincerity and value are the two biggest factors. Even if you stumble on your words or have a tech issue, people will appreciate the value you provide more than anything else.
Remember, the goal of your webinar is to provide tons of value and be 100% yourself. Engage with your audience, answer questions and help them solve a problem.
I’m confident, if you do these five steps, you can learn how to run a webinar like a pro even if you’re just getting started. I can’t wait to see your success!