Should You Use Webinars In Your Business?
If you’re like most entrepreneurs, you are probably always trying to find new ways to market your offer. With social media, Youtube, and paid ads, there are so many ways to get eyes on your offer.
In my experience, I have found that one of the best ways to convert those eyes is by using webinars. But you might have thought, can webinars work for me?
Maybe you don’t feel like your business could benefit from a webinar or you aren’t in the right industry.
I’m here to tell you that almost everyone can take advantage of webinars. With over 11,000 customers using our Easy Webinar platform, I know first hand that nearly every business can prosper from using webinars.
I’ve had so many different types of people crush it with webinars besides digital course creators too. Some of the other industries include authors, financial advisors, real estate agents, jewelers, and more.
Watch this video and read the rest of this post to learn who can benefit from the power of webinars:
Why Webinars Are So Effective
Webinars can work in any industry because they allow you to educate people on your product or service. They can help you bridge the gap between what people find on the internet vs. speaking with you in real life.
Plus, people are hungry for knowledge and want solutions to their problems. Running different webinar formats is how you can bridge that gap and help them get answers.
Since webinars have some of the best engagement rates against any other medium, they can help in so many industries. They allow you to rise above the noise and connect with your audience in a way that video and email just can’t do.
Build Your Credibility and Expertise
Webinars give you a space to educate and show off your skills. When you run a webinar, you are giving 60+ minutes of education and value to your audience. You get to provide solutions to your customers and get them more familiar with you and your business.
If people start to associate your name with a given subject (i.e. fitness coaching, copywriting, video marketing, etc), you can become known as an expert in your field. This increased level of trust and perceived authority in your space will help build your brand and sell your products.
High Conversion Rates
Another massive benefit of using webinars is the insanely high conversion rates. When compared to a sales page, sales funnel or video sales letter, webinars always convert at a higher level.
I regularly see 10% or more conversion from attendees. Expert marketer, Neil Patel, said he sees webinars convert at 20% or more.
If you’re not using webinars, you are leaving revenue on the table.
Examples of People Using Webinars
Now that you see how everyone can benefit from a webinar, I want to show you some examples of what’s working with existing customers.
You might be thinking, how can an author use a webinar to sell a book? Is it even worth it for such a low ticket offer?
Yes, it is 100% worth it. We have clients that use webinars to launch books, increase sales, and even get 1:1 coaching clients.
While the price of the book is usually under $10, there are several ways to increase the overall value. One way I’ve seen authors do this is by offering a bundle of books in 50 or 100 quantities. If someone buys this many books, they get a free coaching call or you can provide customers with additional training.
Also, when people buy large quantities on Amazon, this can help rank higher in their book category and also rise up in the best-sellers list. This strategy also works for any other type of physical product as well.
Real Estate Agents
Another creative way to use webinar is open houses as a real estate agent. Since not every buyer is local, a link to the open house is a great way to show off the home online. I’ve also seen real estate agents link to paperwork so someone can get pre-qualified quickly.
Another great industry for webinars is coaching. If you’re a coach in any industry, I’m sure you know how valuable your time is and webinars allow you to teach at scale.
As a coach, you can run training webinars for 30-60 minutes on a specific subject and then book people for a call. Webinars allow you to teach a large group of people at scale and save time on your calls by only speaking with qualified leads.
Plus, you can eventually parlay your coaching into an online course in the future. Using automated webinars to sell your courses, scale your income and raise prices for 1:1 coaching.
If you’re a course creator and don’t use webinars for launches or evergreen, you are missing out. Here’s what two of our top Easy Webinar customers said about the importance of webinars.
“I personally use EasyWebinar and they are the best. I moved from using other platforms and nothing compares to their reliability and customer support!” – Amy Porterfield
Here’s another awesome quote from Kim Constable who is a fitness coach and influencer. As you can tell from the quote below, she is having amazing results with webinars.
“$750K in Revenue with Easy Webinar… We use Easy Webinar in an evergreen funnel where we run Facebook ad traffic to a free masterclass, with the option to purchase at the end of the training. There have been zero issues so far and this masterclass has generated more than $750K in revenue in the past 18 months.” – Kim Constable
More Industries Using Webinars
Here are more examples of successful businesses and entrepreneurs using webinars:
Webinar Success Tips
As you can tell, the opportunities are endless! Regardless of your industry, there are so many ways to use webinars.
Remember, webinars don’t need to just sell your offers. Other webinar formats allow you to do interviews, Q&A’s, onboarding, and more.
With such high engagement and conversion rates, it makes sense for every business to try out webinars. They will allow you to scale your revenue, provide great educational experiences for users, and so much more.
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