How to Set Up an Automated Webinar

If you’re running live webinars and not using high-converting events to create an automated webinar funnel, you’re probably missing out on a ton of leads and sales. 

Evergreen webinars (otherwise known as automated) are pre-created webinar funnels that work to generate leads and customers daily while leveraging your time. Our customers use their evergreen webinars to onboard customers, create evergreen courses, run automated sales funnels and marketing webinars, and more.

Creating evergreen webinars with EasyWebinar is simple. We can take your past event and convert them immediately into an automated webinar with more than nine different scheduling options. This will make it easy for you to turn your recording in a 24/7 sales funnel. 

Keep reading to learn how to setup an automated webinar quickly.

How to Setup an Automated Webinar – 5 Easy Steps

1. Log Into Your EasyWebinar Portal

The first step is logging into your EasyWebinar account so you can access past recordings or upload a new video that you want to automate. 

To get started with the best webinar platform (EasyWebinar), click here to your FREE 14-Day trial.

2. Choose Your Webinar 

The second step is to find a live video that you have already recorded inside the EasyWebinar portal that you want to use for automation. Ideally, you want to find a webinar that has the highest conversion rate so you can put it on autopilot for your audience. We make this easy to see once you get logged into your account and can view your past live webinars.

If you’re using a past live recording, click “Live” at the top of the menu bar. Find your perfect webinar from the past, then hit “Edit webinar” and toggle the event type from “Live” to “Automated” and hit save at the top right-hand corner. This will then move your recording to the automated tab on the menu.

The other option is that you can upload a different webinar recording that wasn’t previously live as well. For example, you could convert Google hangouts on air video into our platform.

In general, it’s best to run live events, record them, study the metrics, and then convert into automated events. This will help make sure you’re not running paid traffic to a webinar that didn’t convert well (ex. Bad webinar script, tech issues, poor audience engagement, etc.).

3. Edit Your Webinar

One of the many benefits of automated webinars is the amount of flexibility that you have with the event. It gives attendees more options and it also gives you more freedom. 

As you probably know if you’ve run a live event, it’s hard to get people to show up at the same time. With a pre-recorded webinar, you won’t ever have to worry about that again.

Time Zone and Webinar Schedule

Once you have the recording that you want to automate, step three is picking the correct time zone and event schedule for your audience. If you’re on PST and you have a worldwide audience, it’s tough to schedule with someone in Europe. Automated webinars fix this problem. 

Not only will it stream out at a specific time, but it will stream in real-time. So if someone shows up late to your event, they are missing some of the presentations. This real-time streaming offered by EasyWebinar creates urgency and commitment to attend the webinar live (even though it’s automated). 

Don’t worry, we never trick your audience into believing it’s live. Also, when hosting a webinar live, it’s important to upload an event that you don’t mention specific dates or position it as live training. 

Choose the Schedule

The next step is to pick your evergreen schedule from our webinar template. With our software, we make it easy to run your webinars whenever you want. You can choose them once a day, a few times per week or even a few times per day. 

The main things you need to schedule are:

• Event time zone 
• Choose one-time or recurring event 
• Choose event frequency (every day, specific dates or selected days of the week)
• Start date and end date (if needed)

Some of our advanced settings include: 

• Split date and time
• Enable in-time registration
• In-time registration intervals 
• Event language 
• Date format 
• Number of schedules available for registration

All of these features give you a ton of control over your automated schedule. Also, don’t worry, you can easily edit these fields in the future if needed.

Update Webinar Details

When you host webinars, live or automated, you can easily edit your webinar registration page, thank you page, event page, webinar replay page, and event integrations, and more. Hit save and you will create a webinar that is ready to run on autopilot. 

Once all of these features are set, it’s time to get people to your registration page. 

4. Drive Traffic to Your Evergreen Webinar

Once everything is set and ready to go, it’s time to get people to sign up for your webinar. You can do this by running paid ads on social media or using platforms like LinkedIn to promote organically. 

5. Test and Analyze Your Webinar

The final step is to analyze and test what’s working. Once you have an automated funnel up and running, make sure to always measure your results. Inside the EasyWebinar dashboard, review the metrics so you can learn from your webinars and tweak as needed.

Automated Webinar Case Studies 

EasyWebinar users are loving how simple it is to use automated webinars to grow their business. Here are just a few examples of ways that existing users are growing their business with evergreen funnels:

• Ryan Lee: Ryan uses live and automated webinars to sell low-ticket items like a membership site and create a funnel to get new leads. Learn how he did it here.

• Kim Constable: How would your life and business change if you added an extra $1,000,000 in revenue in 15 months? If you’re like most people, it would change everything. Kim did just that with our webinar tools and selling high-ticket coaching/courses (roughly $997 per offer) for her brand, The Sculpted Vegan. Learn how she did it here.

• Dave and Amy McCreedy: Automated webinars work for any niche and any price point. Dave and Amy of Positive Parent Solutions have used EasyWebinar and automated webinars to scale a $197 to parents worldwide (and earn millions of revenue in the process). Learn how they did it here.

As you can tell from these three examples, there are a myriad of ways you can use automated webinars. Whether you’re selling lower-ticket memberships, high-ticket offers, or mid-ticket, online courses, automation works for all types of offers.

Why You Should Setup an Automated Webinar

Besides these three examples of our clients who are crushing it with automation, here are some of the reasons you should automate as well.

Look and Feel of Live Webinars

That stream in real-time to have the look and feel and experience of a live event. Not only will it stream out at a specific time, but it will actually stream in real-time, so if someone comes late they are missing some of the presentations. 

This real-time streaming creates urgency in your marketing and commitment for them to show up to the event. This is something that video conferencing simply can’t create if you’re using a tool like Zoom.

Reach a Larger Audience

By streaming in your attendee’s local timezone. If you’ve heard about automated webinars, you haven’t seen them like this. EasyWebinar’s powerful system can stream an event to show in your attendee’s local timezone with the look and feel of a live event. 

So if you have a worldwide audience, your events can show up to that audience at a time that is convenient for them.

Repurpose Your Live Webinars

EasyWebinar can take your live webinars and immediately convert them into an evergreen webinar with more than nine different scheduling options. You can literally turn your live webinar into an evergreen funnel as soon as your recording is over. 

Doing this can often allow you to collect more marketing leads and create more sales. With our system, you can either start an automated webinar just as an automated webinar or convert your live webinars to automated.

Click here to learn more about repurposing webinars. 

Final Thoughts

As you can tell, automated webinars are an incredible tool that allows you to get leads and sales while you sleep. Once you create a webinar funnel, you can get so much more flexibility in your business without spending more time presenting.

With so many webinar hosting software platforms, we think EasyWebinar is the best automated webinar software to help you collect leads and generate revenue on a schedule that aligns with your audience. This marketing tool helps you create a webinar that is automated quickly so you can increase lead generation and finally have marketing automation in your business.
To get started with EasyWebinar, click here to your FREE 14-Day trial.