GoToWebinar Alternatives for Small Businesses

Summary: GoToWebinar’s steep pricing and missing conversion tools are pushing small businesses to switch. This guide breaks down the 7 best GoToWebinar alternatives for small businesses in 2026, comparing features, pricing, and revenue capability.

If you’re searching for GoToWebinar alternatives, you already know the problem.

A dated interface, no free plan, pricing that jumps fast as your audience grows, and zero built-in tools to actually convert attendees into customers. 

For small businesses, coaches, marketers, and course creators trying to grow lean, that’s too much friction, too many tools, and too much cost.

The webinar space has changed dramatically. Today’s best platforms are browser-based, AI-powered, and built to drive revenue, not just host a video call. 

Most GoToWebinar reviews point to the same friction: dated interface, no free plan, and pricing that outpaces the feature set. And with gotowebinar price starting at $49/month for just 100 attendees, it’s no surprise more users are making the switch.

In this guide, we’ve reviewed the 7 best GoToWebinar alternatives for small businesses in 2026, comparing features, pricing, and what each platform actually does well.  

Let’s find the right one for you.

Introducing the Top 7 GoToWebinar Alternatives  

Webinar Platform	Best For	Pricing
EasyWebinar	All-in-one webinar revenue system with AI builder, built-in CRM, live, evergreen & paid webinars	From $36/mo (annual) · 7-day free trial
Demio	Clean, browser-based webinars for marketers focused on engagement and analytics	From $59/mo · 14-day free trial
Livestorm	Teams wanting a fully browser-based platform with strong integrations	Free plan available · Paid from $79/mo
ClickMeeting	Customization, branding, and affordable entry-level webinars	From $26/mo · 30-day free trial
Zoom Webinars	Businesses already on the Zoom ecosystem need large-scale broadcasts	From $149/mo · No free trial
BigMarker	Enterprises and marketers needing deep engagement and white-labeling	Custom pricing · Demo available
Zoho Meeting	Budget-conscious small teams needing secure, simple webinar hosting	From $7.50/organizer/mo · Free plan available

1. EasyWebinar  

When small businesses start comparing GoToWebinar alternatives, most platforms offer a feature swap, a different dashboard, a slightly lower price, but the same fundamental gap: you still need four other tools to actually close a sale. 

EasyWebinar is built differently. It’s not just a webinar hosting platform; it’s a complete webinar revenue system that combines live webinars, evergreen automation, a built-in CRM, AI-powered funnel building, and native checkout under one roof. 

Trusted by 50,000+ coaches, course creators, marketers, and agencies, EasyWebinar is the only platform on this list where the webinar itself is the sales funnel.

Why EasyWebinar Is the Top 1 GoToWebinar Alternative for Small Businesses

GoToWebinar charges you more as you grow, and still leaves you manually stitching together a CRM, email tool, funnel builder, and checkout. EasyWebinar does the opposite: one platform, one subscription, and every tool you need to go from registration to revenue already built in. Here’s what makes it the standout choice for small businesses:

1. Run Every Webinar Format From One Dashboard, Live, Simulive & Evergreen

Most platforms force you to choose. EasyWebinar runs all three webinar types from a single account with no extra subscription required.

• Live webinars deliver real-time HD streaming with ultra-low latency, live chat, Q&A, polls, and the ability to bring any attendee on screen, perfect for launches, coaching calls, and interactive sessions.
• Simulive webinars let you run a pre-recorded session on a fixed schedule. It feels completely live to attendees, with real-time chat engagement, but you’re not tied to being present every time.
• Evergreen webinars operate independently after the initial setup. Just-in-time registration, instant replay, simulated chat, and automatic local timezone scheduling mean your webinar funnel works around the clock, even while you sleep.

2. AI Webinar Builder, Full Funnel in Minutes

Script, registration page, email sequence, poll questions, offer presentation, EasyWebinar’s AI Webinar Builder generates everything from a simple questionnaire in minutes. No copywriter. No funnel builder. No days of setup. Just answer, launch, and go.

3. Built-in EasyCRM, From Webinar to Pipeline Automatically

When a GoToWebinar session ends, you’re left exporting CSVs. EasyWebinar syncs everything in real time, registrants, attendees, and no-shows are automatically captured, scored as Hot, Warm, or Nurture based on actual engagement, and fed into automated follow-up sequences. No HubSpot. No Zapier. No manual work.

4.  In-Webinar Offers & Built-in Checkout

Live chat, polls, Q&A, and timed offer overlays are built into every plan, push your CTA right when attention is highest. Need to charge for access? Paid webinars are natively supported. No Stripe setup, no third-party tool. Content to cash, without leaving the platform.

Pricing

EasyWebinar plans start at $36/month (billed annually) on the Launch plan, supporting up to 50 live attendees with access to the AI Webinar Builder, simulive webinars, multistreaming, and built-in checkout. 

The Pro plan starts at $96/month and unlocks full evergreen automation, EasyCRM, lead scoring, behaviour-based follow-ups, and attendee capacity up to 1,000. 

Agency Pro is available at $333/month, with white-label support, unlimited client sub-accounts, and a 65% recurring revenue share. Enterprise pricing is custom and scales to 100,000 live attendees.

A 7-day free trial is available on all plans. All plans are SOC 2 Type II and GDPR compliant, making EasyWebinar a strong fit for agencies and B2B teams handling sensitive audience data.

Ready to replace GoToWebinar with a platform that actually drives revenue?

 Start your free 7-day trial →

2. Demio  

Demio is a fully cloud-based webinar solution that sets itself apart by focusing on marketing, streamlining webinar setup and analytics for growing companies and marketing teams.  

For those looking for GoToWebinar competitors that prioritize clean design and engagement data, Demio is a strong contender. It supports live, hybrid, automated, and on-demand events, with automatic replay viewing and relevant insights to measure the effectiveness of webinar campaigns. 

Key Features:

• Browser-based, zero download: Attendees join directly from their browser; no software installation needed for hosts or participants
• Automated & on-demand webinars: Put webinars on autopilot to generate leads while away from the desk, with automated and on-demand events running independently.

Pricing

Demio’s Starter plan starts at $45/month (billed annually) or $63/month (billed monthly) and supports up to 50 attendees. The Growth plan pricing scales based on attendee room size and number of hosts. The Premium plan is priced at $196/month (billed annually) and includes dedicated support, custom domains, Demio AI, and premium integrations.

3. Livestorm 

Livestorm is a polished, browser-based video engagement platform used primarily by SaaS companies and enterprise teams for webinars, virtual events, and product demos, positioned as a modern alternative to legacy platforms like GoToWebinar.

For small businesses evaluating alternatives to GoToWebinar that require strong CRM integration, Livestorm’s native Salesforce and HubSpot connectors are a genuine advantage.  

Key Features:

• Attendee-based pricing model: Credits are only used when a person actually attends a session; people who register but never show up are not counted, so you never pay for no-shows  
• Live, automated & on-demand formats: Supports live, automated, and on-demand webinars for flexible content delivery, with customizable registration pages.

Pricing

Livestorm uses a credit-based pricing model; you buy a yearly pack of attendee credits and spend one credit each time a real person attends a session. No-shows are never counted. The Pro plan starts at $3.00 per credit. The customizable Enterprise plan contacts the respective sales department.

4. ClickMeeting  

ClickMeeting is a web-based solution that covers the entire webinar process, from preparation to presentation, interaction to follow-up, requiring no software installation and working on all devices and operating systems. 

As one of the more budget-friendly GoToWebinar alternatives for small businesses, ClickMeeting offers a versatile platform that serves marketers, educators, trainers, and remote teams equally well. 

Key Features:

• Live, automated & on-demand webinars: Host live webinars, automated webinars, on-demand webinars, recurring webinars, and paid webinars all within a single platform.
• Paid webinars with built-in payments: Sell access to online courses and training directly through Stripe or PayPal integration

Pricing

ClickMeeting’s Live plan starts at $37/month (billed annually) for up to 50 attendees. The Automated plan adds evergreen and on-demand webinar capabilities at a higher tier, with both plans scaling by attendee count up to 1,000. A 14-day free trial is available, no credit card required.

5. Zoom Webinars 

Zoom Webinars is one of the most globally recognised names among GoToWebinar competitors, leveraging the Zoom ecosystem’s brand familiarity to make large-scale broadcasts accessible. 

Zoom Webinars is suitable for large, single-session broadcasts and offers the flexibility to stream to third-party platforms. For small businesses comparing GoToWebinar pricing vs Zoom, GoToWebinar costs can add up quickly, especially given the required base subscription.

Key Features:

• Live Q&A, polls & reactions: Interactive engagement features including live Q&A, polls, and chat to boost attendee participation throughout the session.
• Multi-platform streaming, Flexible live streaming to third-party platforms directly from the webinar interface
• Ecosystem integration, Seamless integration with Zoom Meetings, Zoom Phone, Google Calendar, and Microsoft Outlook for teams already in the Zoom ecosystem

Pricing

Zoom Webinars starts at $83.33/month (billed annually) for 500 attendees on the base Webinars plan, or $290.83/month for 500 attendees on Webinars Plus, and requires an active Zoom Workplace Pro subscription as a mandatory base. 

6. BigMarker

BigMarker is a Chicago-based platform that combines HD video streaming, a powerful broadcast studio, flexible registration and landing pages, automated email campaigns, and deep engagement tools, supporting live, simulive, automated, and on-demand formats. 

Among GoToWebinar alternatives for marketers and growing teams, BigMarker stands out for its depth of customisation and white-label capabilities.  

Key Features:

• Live, simulive, automated & on-demand: All four webinar formats supported, enabling marketers to repurpose content and run evergreen funnels
• CRM & marketing integrations: Automatically sync data captured through interactive tools to your CRM integrations to Salesforce, HubSpot, Marketo, and others.

Pricing

BigMarker’s self-serve webinar plans start around $29/month (billed annually) for the Basic plan with up to 25 attendees, $99/month for Plus (up to 100 attendees), $199/month for Elite (up to 500 attendees), and $499/month for Summit (up to 1,000 attendees). Enterprise and virtual event plans require a custom quote via sales.

 7. Zoho Webinar  

Zoho Webinar is a web-based platform tailored to host live interactive sessions with real-time audio and video, offering advanced scheduling, automatic email invitations and reminders, and support for multiple presenters. 

For small businesses and startups already using the Zoho ecosystem, CRM, Campaigns, or Bigin.

Key Features:

• Interactive engagement tools: Live polls, Q&A, raise-hand, chat, and session recording to keep audiences engaged throughout the event
• YouTube live streaming: Live-stream webinar events directly on YouTube to expand audience reach beyond registered attendees.
• Customisable registration & reminders: Customisable registration pages allow branding consistency, while automated email reminders reduce no-shows.

Pricing

Zoho Webinar starts at $9/month with a free plan available. Paid plans scale based on attendee capacity, supporting up to 5,000 attendees. Annual subscriptions include 2 months free.  

Conclusion

You Don’t Have a Webinar Problem. You Have a Conversion Problem.

Most small businesses don’t fail at running webinars. They fail at what comes after: the follow-up, the offer, the pipeline. GoToWebinar never solved that. Neither do most of the tools trying to replace it.

EasyWebinar does.

The best GoToWebinar alternatives don’t just fix the hosting. They fix the whole pipeline.

EasyWebinar was built with that gap in mind. From the moment someone registers, the system takes over, capturing every attendee, scoring every lead based on actual engagement, firing follow-up sequences automatically, and pushing your offer at the exact moment attention is highest. 

No manual exports. No Zapier workarounds. No chasing cold leads three days later.

Run it live for a launch. Set it to evergreen and let it sell while you sleep. Use the AI Builder to go from idea to full funnel in minutes. The webinar is no longer just content; it becomes your highest-converting sales channel.

That’s the difference between a tool that hosts and a platform that grows.

FAQ

1. What is the best alternative to GoToWebinar? 

The best alternative to GoToWebinar for small businesses is EasyWebinar. Unlike GoToWebinar, EasyWebinar combines live webinars, evergreen automation, a built-in CRM, AI-powered funnel building, and native checkout on a single platform, starting at $36/month with a 7-day free trial. Other strong GoToWebinar alternatives include Demio, Livestorm, ClickMeeting, Zoom Webinars, BigMarker, and Zoho Webinar.

2. Does GoToWebinar still exist? 

Yes, GoToWebinar still exists and is actively used. It is now part of the GoTo product suite, formerly known as LogMeIn. However, many small businesses are moving away from GoToWebinar due to its steep pricing, lack of a free trial, lack of a built-in CRM, and limited automation features compared to modern alternatives.

3. Is GoToWebinar free? 

No, GoToWebinar does not offer a free plan or a free trial. Paid plans start at $49/month for up to 100 attendees, making it one of the more expensive options among webinar platforms,  especially for small businesses and solo creators just getting started.

4. GoToWebinar vs EasyWebinar: which is better for small businesses? 

EasyWebinar wins on automation, built-in CRM, and pricing. GoToWebinar offers reliability at scale but lacks native conversion tools, lead scoring, and evergreen automation that small businesses need to turn attendees into revenue.”