Summary : This blog explores the crucial role of marketing research in modern decision-making. It explains how businesses have shifted from gut-based choices to data-driven strategies that reduce risks and boost outcomes. You’ll learn how research eliminates bias, prevents costly mistakes, and guides smarter decisions. The article also highlights practical methods like surveys, interviews, product […]

Summary : The marketing funnel remains a timeless framework that helps businesses guide prospects from awareness to advocacy. This blog breaks down each funnel stage—awareness, consideration, conversion, loyalty, and advocacy, while showing how webinars and tools like EasyWebinar can boost engagement across the customer journey. You’ll also learn how to align sales and marketing funnels, […]

Table of Contents Why Engagement Matters in Live Webinars Proven Strategies to Maximize Engagement a. Interactive Polls & Q&A Sessions b. Personalized Audience Journeys c. Storytelling & Visual Content d. Gamification & Incentives e. Seamless Tech Experience AI & Data-Driven Engagement (Future of Webinars) Best Practices for Higher Conversions How EasyWebinar Helps Boost Engagement Conclusion […]

Summary : On-demand webinars have become a must-have marketing strategy, delivering 65% attendance rates—far higher than industry averages. This blog explores why businesses are embracing them, highlighting their benefits like global reach, evergreen lead generation, flexible viewing, and stronger engagement. It also explains how they support lead nurturing, customer onboarding, sales enablement, and brand authority. […]

Table of Contents Why Businesses Need the Best Webinar Software Today The Shift to Virtual Events and Online Learning Why Affordability Matters for Small Businesses & Startups What Makes a Webinar Software “The Best”? Top 9 Best and Affordable Webinar Softwares EasyWebinar – Affordable All-in-One Webinar Platform Other Leading Platforms Pricing Comparison of Best Webinar […]

Summary : Business and marketing webinar workshops are evolving into powerful tools for growth. This guide explores how to set the right goals, design engaging formats, and implement creative content strategies to maximize impact. From interactive webinars and hands-on development sessions to social media algorithm deep-dives and email bootcamps, workshops provide both learning and lead […]

Summary : A structured lead generation workflow helps businesses consistently attract, capture, and convert potential customers into paying clients. This guide breaks down the step-by-step process, from setting goals and building targeted content strategies to capturing leads, nurturing them with automation and webinars, and continuously optimizing with data-driven insights. With tools like EasyWebinar and marketing […]

Summary : Feedback is the backbone of successful webinar training. This guide explores why evaluation matters, the challenges organizations face in measuring effectiveness, and modern approaches like engagement metrics, surveys, retention checks, NPS, and business impact. It also covers practical feedback collection methods (polls, surveys, quizzes, analytics), how to analyze results for patterns, and actionable […]

Table of Contents Introduction: The Rise of Digital Events Defining the Basics What is a Webinar? What is a Live Stream? Key Differences Between a Webinar and a Live Stream Purpose and Intent Audience Interaction and Engagement Structure and Format Technology and Tools Used Accessibility and Replay Options Common Questions About Webinars and Live Streams […]

Summary : Post-webinar follow-up is the key to turning one-time attendees into long-term customers. This blog outlines how to plan your strategy before the event ends, send timely and personalized emails, conduct surveys, and repurpose webinar content. It highlights the importance of segmenting audiences, using analytics, and leveraging EasyWebinar’s automation to streamline engagement. By combining […]