The Best Way to Use Replays for More Webinar Sales
Did you know there is one easy way to get more people to buy your digital courses from webinars without actually running more webinars?
That’s right, most entrepreneurs focus on more registrants to get people into live and automated events but are missing one important factor. Don’t get me wrong, of course you need people to register and attend either type of event but what you do after the webinar that matters too.
I’ve noticed that way too many people focus solely on lead acquisition and the webinar but they forget about what happens afterward. To get the most sales, you need to have a solid post webinar followup sequence. This allows you to help attendees overcome any objections and get one step closer to investing in your programs.
With one webinar event, you can do so much with my Event Launch Blueprint:
- Step 1: Run a live webinar
- Step 2: Rebroadcast webinar to your audience
- Step 3: Send out a webinar replay
- Step 4: Automate your webinar
But one part of the formula that doesn’t get enough attention is step number three, the replay itself. When used correctly, the replay can help you convert more leads without much extra effort on your end.
In this post, I’ll show you how to maximize your webinar replay to get more sales and create urgency for your offer. Remember, we want to maximize as much as possible with one single webinar event!
Difference Between Rebroadcast and a Replay
Before giving you my replay strategy, you might be thinking… What’s the difference between a rebroadcast and a replay?
Let’s clarify… A rebroadcast doesn’t allow the user to rewind or fast-forward the presentation. It’s as though the event was live without the real-time engagement.
A webinar replay on the other hand does allow users to rewind and fast-forward. This is a good and a bad thing as the webinar presenter.
When attendees have the option to rewind or fast-forward, they’re not as likely to listen to the entire event as it more closely resembles a video series. Plus, if they know that they can watch the replay on their time, they might not be as inclined to actually watch it in the first place.
This is why I always suggest sending the rebroadcast first, then the replay as a rebroadcast provides a better experience for attendees. But a replay is better than not attending at all. Or, someone can attend and then rewatch the replay if they missed something or wanted clarification on a specific point.
The one thing a rebroadcast and replay have in common is the offer and bonuses that you offer for your online course or membership. They both should align with the same deadline for your offer.
Then, once the broadcast is over, that’s when the replay starts.
The job of the replay is to knock out final sales questions and scarcity that the replay and bonuses are closing. Think of your replay as a kind of “Hail Mary” at the end of the game. This is your last chance to get them to enroll, purchase, set up a call, etc.
Here’s how this looks:
Setting Up Your Replay Page
Tech wise, creating a replay page doesn’t require a ton of work on your end. With a platform like EasyWebinar, it’s simply a different URL that you can share with your audience.
The replay page still has the same look and feel of a normal webinar but does allow them to fast-forward and rewind your presentation. Inside your event, copy the URL and paste it into the emails that you send to your list.
Optimizing Your Replay
Now that you know how the replay works, let’s go into how to deliver your replay as part of your post webinar follow-up sequence.
Usually, I suggest sending the replay the day after the rebroadcast of your event. This way users are seeing it sooner rather than later and not waiting until your offer is about to expire. Plus, there’s no guarantee that they will watch that day (as only less than 20% of people open emails to begin with).
Sending it a day after gives you the highest chance of getting the most amount of people to watch. Here are some subject line recommendations of the first email to send:
Email #1 Subject Lines
- [REPLAY Now Avail] … closes in 48 hours!
- The X event replay is avail but only for 48 hours (act fast)
- Did you miss the event? The replay is now up for a limited time
Then, inside the email, you could say something like,
“What a great webinar. People who attended loved it! John said it was the best webinar he’s ever attended. Stacy said she learned so much and can’t wait to put it into action.”
This short message is sent only to the people who haven’t yet bought from your webinar.
By adding some social proof like above (which you can grab from the chat during your live webinar), it makes the attendee experience some FOMO (fear of missing out). This will make them much more likely to watch the replay and see what they missed.
Overall, you want to keep this first email short and sweet.
Highlight the benefit again and remind them why they should come to the replay. One thing I like to do is take a screenshot of me during the event and include it in the email. This is a fun way to build hype for the replay and remind them of what they missed out on.
Then, you want to say something like,
“If you haven’t got a chance to watch it yet, make sure to view the replay. But watch it soon as this is a limited time replay and is only available for the next 48 hours.”
By adding a short time window to watch the replay, it adds more urgency to get attendees to view it quickly. I usually do two or three-day window, any longer and we’ve seen a decrease in people who actually watch.
***Please note, if you have fast action bonuses that were offered on the live webinar and rebroadcast, these are not available during the replay! But, the other bonuses are still available in the allotted time frame that you choose.
The day after you send the first email, you want to send a second follow-up email before the replay and offer expires.
Email 2 Guidelines
- In the subject line, reiterate the reason for coming through the event itself. Use compelling copy as to why it makes sense for them to watch the replay and how it will benefit them.
- Mention the offer as an opportunity they can come on through to pick up. Remember, your deadline is probably the next day or day after so stress the importance of your event.
- Mention some awesome bonuses that are relevant at the end of the event.
- Stress that this event will come down in 24 hours to create urgency!
Then, 12 hours before the event is over, I send another email. This email will talk about the bonuses even in the subject line.
You want to mention the price and the bonuses in the email and what they should do in order to get the bonuses. This is also a great time to show off testimonials and case studies of people who have been through the program.
Provide examples of screenshots, success stories, links to video testimonials and more. Try to get more than one testimonial in the email so attendees are more likely to resonate with one of them.
Remember, this is time to pull out all the stops and show how your offer can help them. Don’t sugarcoat anything, let them know what the offer is, how it will help them, and that the bonuses are going down soon!
By now, you should have sent emails to your unopened and those who came to the event along with those who didn’t. Everyone should’ve been emailed at this point. The fourth email is for the unopened only; you don’t want to spam your list and make anyone mad.
Lastly, 3-4 hours before the replay expires, I send a short, sweet, and to the point final email.
Here’s an example:
Did you get a chance to watch the cool free training that we did this week?
If not, click here!
If you did watch it, how about those crazy bonuses that are only available for the next few hours!?
Click here to view them all.
If you want to (insert your promise/product/niche), make sure that you:
Watch the replay here
Check out the bonuses and crazy discounts here.
P.S. This insane deal expires soon, act fast by clicking here!
Finally, once you have all your emails created, schedule them in your email software so they go out automatically after your event.
Hopefully after reading this you can tell that replays rock!
When used correctly, they can become an important way to get more people to watch your webinar and make more sales. Please don’t miss out on sales by skipping this step and only focusing on getting people to attend your live or automated webinar.
Replays are an important part of launching any offer and can help you increase sales without running more live webinars. Paired with automated webinars, you can make passive income and generate way more revenue. As David Bailey said, “To get rich, you have to be making money while you sleep.”
Plus, a replay and followup sequence will help you learn how to write better copy and communicate urgency with your list. The more you can do this effortlessly, the more consistent sales you will start to generate.
But the best part is that once you have all this complete, you can automate everything to go out with your email marketing software. This way you can ensure the right person gets the right message, at the right time.
The cool thing is that EasyWebinar integrates with the most popular email marketing software like ConvertKit, Active Campaign, Drip, and more.
Was this post helpful?
Free Webinar Workshop: