If you’re here, you already know that we think webinars are the cat’s pajamas, the dog’s tuxedo, the bee’s knees. (Okay, so we’re a bit biased.) Seriously, though, we’ve seen firsthand the power of webinars to build your Know, Like, and Trust Factor in no time flat. But if you really want a long-lasting, meaningful […]

For years now, course creators, influencers, and entrepreneurs alike have benefitted from the incredible sales power of webinars.  But webinars aren’t just for digital products. They can be used to sell your physical products, too. And the most successful businesses have already figured out that selling is less about pushing products and more about building […]

There’s a common misconception that you have to have a unique product in order for your business to be successful. That isn’t necessarily true. Think about it––so many companies out there are selling the same things. Veja, AllBirds, and Toms all sell sustainable sneakers. Banana Republic, Gap, and Burberry all sell trench coats. But when […]

It’s one of the hottest topics in the online business space––content creation.  You create content for your blog, videos, newsletter, social media, podcast, Patreon, plus all of the one-and-done (or, at least, minimally-updated) content you create with your courses, lead magnets, and autoresponder sequences. But, here’s the question. Who are you creating all of that […]

Right now, we are in the midst of a lot of Golden Ages. The Golden Age of Streaming. The Golden Age of Audio. The Golden Age of Athleisure.   It’s also the Golden (if not Platinum) Age of the Online Creator, and that includes the Online Course Creator. Over the past three years, consumers’ preferences have […]

ICA, USP, CTA, KLT… OMG. So many acronyms, so little time. When you start off in the online business space, it can seem like everyone is speaking in code. Well, today, we have your key. Solely, FYI, we’ve put together a list of 30 business terms every online entrepreneur should know. Consider this your online […]

How Webinars are Helping Agencies Collaborate Both Internally and Externally Digital marketing has been heating up fast for a decade, but never as much as it did in 2020. Every large and small business that hadn’t gone digital suddenly scrambled to do so, and marketing agencies saw an average 13% growth over the year. In […]

The world has changed. It’s changed in the last year in significant ways. In the last 10 years, it’s changed in ways we couldn’t have imagined 10 years earlier. And as coaches or course creators, many of those changes have made our lifestyle possible. Specifically, how and what we teach has changed. That’s partly thanks […]

Goals can either be direct or enduring.  Maybe it’s your goal to create a course. That’s a direct goal with a finish date. It might also be your goal to foster a community around that course. That’s an enduring goal, because communities last for an extended, undefined amount of time. In even more enduring terms, […]

One of the most frequently asked questions we get from EasyWebinar users is, “What do I put in the subject line of the emails I send about my webinars?” Our users hope we have the magic answer that will result in more email opens, more attention to their webinars, and ultimately, more people in attendance […]