How to Easily Scale Your Online Courses with Amy Porterfield
In my 10+ years of running online businesses, I know one thing… success always leaves clues.
In 2008, when the financial crisis turned my life upside down, I had a friend show me that it was possible to make money online. I’ll be honest, at the time I really thought it was a fantasy more than something I could ever do to provide for my wife and family.
But after some mentoring (and a lot of trial and error), I generated over $250,000 selling my online course about YouTube in 2012. That’s when I began to see the enormous potential of webinars and packaging up your expertise into a digital course.
Here’s the thing, 2020 is the best time ever to create an online course.
As I mentioned in last week’s blog post, a Forbes report recently shared the enormous potential of online education. “Even before the pandemic, Research and Markets forecasts the online education market as $350 Billion by 2025, so the numbers might be updated after analyzing the growth impacts of COVID-19 on the online learning market.”
This is a massive opportunity that could change your life like it did mine in 2008. But I want to be clear, while starting an online course has never been simpler, it doesn’t mean that it’s easy.
Luckily, there are tons of amazing EasyWebinar users who can help you drastically speed up the process to hit your business goals. One of our most successful users (and good friend of mine) is Amy Porterfield and I want to share more about her today.
She is known by many in the industry as a top mentor when it comes to turning your skills into a profitable online business. If you’re ready to leverage your expertise for a new side hustle (or full-time online business), now is the time to take action. But instead of going at it alone and making tons of mistakes like most people do, learn from my friend (and internet marketing legend), Amy to help guide you through the process.
Who is Amy Porterfield
So who is Amy Porterfield anyways?
Amy’s story is an inspirational one so I want to give you a bit of background to highlight her incredible journey as an entrepreneur. Prior to venturing out on her own, she successfully launched major marketing campaigns in the corporate world at Harley Davidson.
Then, she pivoted into the personal development industry and worked for top motivational speaker and life coach, Tony Robbins. After working with Tony for several years, she knew it was her time to go out on her own and start to share what she had learned with others.
But like most entrepreneurs, when she took the leap, it wasn’t a smooth journey (mine wasn’t either). She quickly learned that “being your own boss” is a lot more challenging than working for someone else and was plagued with imposter syndrome, doubt, and shiny object syndrome.
Does any of that sound familiar?
Luckily, she just kept going and persevered through the tough times to create her own thriving online business. After years of botched webinars, endlessly hustling behind the computer, and trying to explain what she was doing with family and friends, she started to find success.
She learned how to scale her email list, automate her teaching using online courses, and create jam-packed webinar experiences that convert like crazy. And she hasn’t looked back, creating multiple 7-figure revenue businesses over the past seven years. Now, she helps entrepreneurs take their knowledge, expertise, and “know-how” and turn that into a profitable online course that they can sell all year long!
The 7-figure entrepreneur has helped thousands of entrepreneurs build their emails list and start online courses, and hosts the Online Marketing Made Easy podcast. This top-rated Apple podcast has over 300 game-changing episodes (which we highly recommend) and is listened to by savvy markets and entrepreneurs worldwide! Plus, she’s been featured in Business Insider, Entrepreneur, Forbes and other huge publications.
Why We Love Amy Porterfield
At EasyWebinar, we love helping small business owners scale their offers with live and automated webinars. Personally, nothing makes me happier than seeing entrepreneurs generate more leads and sales without working more hours. In fact, it’s the reason I started EasyWebinar in the first place.
Now that we have tons of users, it’s amazing to see how some entrepreneurs use the platform to impact their lives and their customers! Amy is one of our best examples and has been highlighted on the blog before as she’s a top user and someone that every digital marketer can learn from.
Amy used webinars to 10X her email list to 250,000 loyal followers! Not to mention, impact thousands of lives with her products, grow her social media following, and create a wildly successful online community.
If you’re someone who is looking for more growth and wants that type of success story, I’m confident Amy can help you get there.
How to Become a Successful Online Course Creator
Creating and selling online courses are two sides of the same coin. If you don’t have a course, you can’t sell anything to your audience. And if you don’t have a way to sell your course, then you’ll never make it a profitable business.
Step one is creating a digital course that helps you deliver real results to your clients.
But I’m not just talking about slapping a few videos and PDFs together in a weekend and praying that it saves your business.
Newsflash… this strategy won’t work, you need a real plan to make it happen! People are more familiar with online learning and require you to step up your game to create content that can really impact their lives.
Instead, I’m talking about creating an epic program that delivers a unique transformation to your ideal customers in a way that no one else can.
Successful Course Creators Do This
The most successful course creators I work with know how to:
- Attract the right audience with social media and paid ads into their world.
- Speak to their audience and meet them where they’re at to learn what they’re struggling with and what they want.
- Create amazing programs that provide real results, instead of just sharing endless hours of content.
- Market and launch their product with webinars, automated followup sequences, and properly segmenting their email list.
- Asking for testimonials, keep updating their program, and continue to grow their launches over time.
Sadly, most course creators struggle with taking an idea and turning it into a profitable course as there are a lot of moving parts. From choosing a topic, recording content, building an audience, and promoting, it’s easy to get overwhelmed, especially if it’s your first digital course.
This leads so many entrepreneurs to get stuck and never take action with their online course!
Luckily, Amy is here to help you and not let your dreams of being a successful online course creator go to waste.
5 Critical Pieces to Your Online Course
As I mentioned in the beginning of this post, success always leaves clues. While EasyWebinar can absolutely help you scale your online course business, none of this works without your own digital course.
If you’re looking to start or scale your digital course empire, you’ll want to learn from the best – and that is using Amy Porterfield’s Digital Course Academy (DCA).
Inside her amazing 7-module program, you will see first hand what a 7-figure course looks like so you can learn from the best in the business. While most people think they just need a name, idea, and price to get started, there’s so much more going on behind the scenes to find success.
Here are five critical pieces of your online course business that Amy’s program covers much more in-depth that I bet you hadn’t even thought of yet.
1. Understanding Your Audience
One of the biggest mistakes that both Amy and I have seen time and time again is entrepreneurs not getting clear on who is their audience. Instead, they just launch a product hoping the right people will find it and buy it.
Luckily, Amy goes in detail about this in her program and refers to it as her ICA (Ideal Client Avatar). Remember, you can’t create an amazing course without first knowing your audience in great detail.
Luckily, Amy shares what works (and what doesn’t) so that you can get to know your people as if you’re their best friend. While she shares some of these tips on her podcast, inside DCA she breaks down exactly what you need to do to get to know your audience like never before.
Once you know their biggest struggles, their biggest goals, and what’s holding them back, then you can start crafting your marketing plan.
2. Perfecting Your Messaging
Another place that most online course creators miss is the messaging itself. Most entrepreneurs love the teaching/filming part of an online course but neglect the messaging or wait until the last minute to write it.
But as I’ve learned from Amy and other top EasyWebinar customers, messaging is the key to scaling your online course. Your messaging is what allows you to post something on social media or a paid ad to a total stranger and get them into your universe. This can only happen if you learn about your audience and their exact language they use so you can create the right type of free and paid content.
3. Pricing Your Course
Once you’ve perfected your message and know your audience, another mistake so many course creators make is pricing their course incorrectly. In general, most course creators price way too low as they’re worried about not being “enough” or don’t feel they are successful enough to charge a higher price.
If you’re like most course creators, you think you should price low so that more people will buy. Sadly, this usually attracts a lower quality customer who might just be looking for deals instead of massive transformation.
Luckily, Amy has an entire module of her signature course dedicated to pricing. This way, you can charge what you’re worth, place yourself strategically in the marketplace, and attract the right type of audience. When you charge the right price for your course, you will also have fewer refunds (in general) and better results because customers are more committed to listen and take action on your advice.
4. Creating Emails + Webinars
Building a course is one thing but what about marketing your course? How will you get the word out about your offer?
While there are a lot of methods to promote your business, Amy and I both still love webinars and know they are the best ways to launch your offer. Inside DCA, Amy shows you:
- The golden rules of creating profitable webinars.
- How to run webinars like a pro (even if you’ve never done one).
- How to map out a live webinar launch (including pre and post emails).
And so much more!
5. Creating Transformational Programs
The final step is creating a program that delivers and helps turn buyers into loyal followers who get life-changing results. As I mentioned, you can’t just put a few PDFs and a few videos in an online portal and expect amazing results. You need to learn how to deliver your program in a way that will make your customers not get overwhelmed and take action.
Unfortunately, most first-time course creators put in 50+ lessons and long videos trying to help their people when in reality, it makes them overwhelmed. This is another huge mistake that Amy will help you with so you can create the right content without spending too much time or energy in the process.
Are you ready to take real action and finally quit feeling overwhelmed and frustrated? Let Amy give you her proven road map to success.
Instead of trying to piece together all these moving parts on your own, use her framework to make your success so much easier!
Visit www.easywebinar.com/DCA for freebies and bonuses to help you get started.