K21 Academy Drives 3x More
Clicks with EasyWebinar
Webinar Formats Utilized to Drive Growth
Smart Scheduling
Just-in-Time Webinars
The Challenge: Building a Scalable System to Boost Signups and Sales
K21 Academy, a leading cloud and IT training platform, encountered three key challenges that limited its growth potential.
Low Engagement
Prospects weren't spending enough time to see the value.
Conversion Gaps
Leads signed up but dropped off before enrolling.
Scalability Issues
Live sessions were effective, but were too resource-heavy to scale globally.
"The team needed a more efficient system to educate, engage, and convert learners at scale."
The Solution: Automated Webinar Funnels with Smart Scheduling
K21 transitioned from live-only webinars to automated webinars, creating an always-available, live-like experience that accommodates learners' schedules.
Just-in-Time Scheduling
Enabled learners to join within 15–30
minutes or select a convenient time.
Optimized Registration Flow
EasyWebinar's built-in registration and thank-you pages helped reduce drop-offs.
Seamless Branding
Embedded registration widgets maintained a consistent and trustworthy brand experience.
What Drove the Growth
- Smarter scheduling kept interest fresh.
- Streamlined sign-up to attendance journey.
- Consistent brand experience built trust.
- Smart follow-up reminders increased show-up rate.
Webinars as Trial Classrooms
Webinars served as more than presentations – they functioned as mini trial classrooms, giving prospects a firsthand experience of the teaching quality before enrolling.