How Dr. Gregory Fryer grew
webinar engagement by 3.6X
Webinar Formats Utilized
Trusted by creators and organizations worldwide
About Dr. Fryer
Dr. Gregory M. Fryer, Founder of Medical Direct Care, has spent over 24 years helping people improve their health through functional medicine. Along with his wife, Erien Fryer – a certified life, health, and wellness coach – he’s on a mission to educate, empower, and encourage people to feel better, gain more energy, and live their dreams.
His focus isn’t on marketing or sales – it’s on spreading awareness and inspiring changes through nutritional education and lifestyle change.
The Challenges
Low Webinar Registrations and Attendance
Despite offering immense value, Dr. Fryer initially struggled to attract consistent sign-ups and attendance to his webinars, limiting the reach & impact of his educational sessions.
Limited Audience Engagement
People who joined his webinars weren't impacted the way he had hoped for. He needed his webinars to be structured to touch an emotional chord.
Low Conversions due to Under-Performing Landing Page
His landing page wasn't translating his mission clearly, resulting in fewer people connecting with the "why" behind his work & fewer conversions.
Our Approach & Solutions
Boosting Webinar Registrations Through EasyWebinar's Platform Tools and Marketing Assets
Using EasyWebinar's built-in social sharing links and embeddable registration widgets, Dr. Fryer's team achieved a significant increase in webinar sign-ups. Automated pre-webinar reminders and notifications helped improve attendance rates by keeping registrants engaged and informed throughout the process.
To complement these results, the Done-For-You team at EasyWebinar collaborated with Dr. Fryer to create purpose-driven visuals, impactful copy, and high-converting webinar assets. This collaboration transformed his webinars into trusted health education experiences that resonated with his audience and built long-term credibility.
Dr. Fryer's webinars saw a major boost in registrations, engagement, & conversions through EasyWebinar's platform tools, automation, and Done-For-You creative & strategic support.
Leveraging Webinar Engagement Tools and Refining the Message
Dr. Fryer's team maximized participation using EasyWebinar's powerful engagement tools, including real-time polls, chat, and timed offers. These interactive features encouraged deeper audience involvement and helped maintain attention throughout each session.
Our Done-For-You experts provided strategic guidance on the placement and timing of engagement elements, ensuring each interaction added real value. They also helped Dr. Fryer refine his storytelling and presentation flow to align with his mission of promoting natural health. By restructuring key takeaways and improving narrative flow, the webinars became more emotionally engaging and impactful for viewers.
Strengthening Conversions with Post-Webinar Automation and Optimized Landing Pages
Following each live session, EasyWebinar's post-webinar email automation kept attendees connected through follow-up emails, replay links, and educational resources. These automated sequences nurtured leads, increased conversion potential, and helped sustain long-term engagement.
The Done-For-You team also enhanced Dr. Fryer's webinar landing page design to improve clarity, trust, and motivation to act. Every element, from the headline to the call-to-action, was optimized to deliver a seamless user experience and highlight the true value of joining his webinars.
Key Features That Helped the Transformation
- Real-Time Analytics helped identify performance gaps and refine messaging.
- Flexible Scheduling & Replay Options increased accessibility and conversion opportunities.
- Automated reminder and follow-up emails for better audience engagement.
- Easily shareable widgets and links to promote webinars across his digital platforms.
Educational Webinars that Build Authority
EasyWebinar helped Dr. Fryer craft persuasive, educational webinars to establish authority, build trust, and fulfill his mission to help people improve their health through functional medicine.
Trusted and recommended across categories on G2
