How Carla Beisinger Leveraged Webinars to Drive Over $5M in Sales
Webinar Formats Utilized to Drive Growth
The Challenge: Carla, an online course creator, faced challenges reaching her audience and managing her webinars efficiently.
Inconsistent Attendance
Her audience was spread across multiple time zones.
Low Webinar Turnout
Despite her efforts, she couldn’t reliably fill her webinars.
Tool Compatibility Issues
Existing marketing tools didn’t integrate smoothly with traditional webinar platforms.
"Carla needed a solution enabling her to reach a global audience, boost attendance, & streamline her tools."
The Solution Carla built an automated funnel using EasyWebinar’s scheduling, notification, and integration features – all in one platform.
Recurring Webinars & JIT Scheduling
Deliver sessions every 15 mins and offer flexibility while driving urgency.
Automated Notifications & Replay Monetization
Automated reminders, follow-up emails, and optimized replay videos with countdown offers designed to maximize lead conversions.
Marketing Tool
Integration
Seamless integration of ActiveCampaign for tagging, ThriveCart for payments, and Vimeo for replay video.
What Drove the Growth
- JIT scheduling every 15 minutes for better attendance.
- Replay offers at 50-minute mark for conversions from replay video.
- Stronger pre- and post-webinar email sequences.
- Seamless automation via ActiveCampaign, Thrivecart & Vimeo.
Webinars as a lead generation engine
EasyWebinar helped Carla turn small live webinars into a high-volume evergreen marketing funnel, generating consistent high revenue.