How April & Eric Perry Achieved 10.5x Offer Click Conversions with Automated Webinars
Webinar Formats Utilized to Drive Growth
Trusted by creators and organizations worldwide
The Challenge: April & Eric’s original 2020 webinar attracted a significant audience but wasn’t optimized for engagement & conversions.
Missed Audience
Existing webinar schedules didn’t cover all time zones.
Minimal Engagement
Due to limited engagement features in the webinar.
Reduced Show-up Rate
Lack of pre-webinar notifications.
"They needed a webinar system that increased engagement, consistently built trust, and improved reminder & follow-up systems for better conversions."
The Solution With EasyWebinar, April & Eric rebuilt their webinar into a conversion-first automated funnel.
Increased Event
Time Slots
More daily time slots were added to better serve multiple time zones.
Micro Offers as an
Engagement Tool
Introduced 5-second micro-offers to boost retention and guide viewers smoothly
toward the main offer.
CRM Integration & Audience Segmentation
Integration with Infusionsoft through tags for more targeted follow-up emails.
What Drove the Growth
- Optimized Webinar Scheduling by increasing audience reach
- Engagement Tools in-platform supporting higher engagement
- Behavioral tagging & follow-up actions through Infusionsoft integration
- Optimized timing for offer presentation
- Conversion-focused follow-up through advanced tagging
Webinars as a Modern Marketing Funnel
With a shorter format, earlier offers, micro-engagement moments, smarter scheduling, and segmented CRM follow-up, April and Eric Perry evolved their webinars into a modern, conversion-focused marketing funnel.
Secure & scalable from day one
Trusted and recommended across categories on G2
