There’s a common misconception that you have to have a unique product in order for your business to be successful. That isn’t necessarily true. Think about it––so many companies out there are selling the same things. Veja, AllBirds, and Toms all sell sustainable sneakers. Banana Republic, Gap, and Burberry all sell trench coats. But when […]

It’s one of the hottest topics in the online business space––content creation.  You create content for your blog, videos, newsletter, social media, podcast, Patreon, plus all of the one-and-done (or, at least, minimally-updated) content you create with your courses, lead magnets, and autoresponder sequences. But, here’s the question. Who are you creating all of that […]

Right now, we are in the midst of a lot of Golden Ages. The Golden Age of Streaming. The Golden Age of Audio. The Golden Age of Athleisure.   It’s also the Golden (if not Platinum) Age of the Online Creator, and that includes the Online Course Creator. Over the past three years, consumers’ preferences have […]

ICA, USP, CTA, KLT… OMG. So many acronyms, so little time. When you start off in the online business space, it can seem like everyone is speaking in code. Well, today, we have your key. Solely, FYI, we’ve put together a list of 30 business terms every online entrepreneur should know. Consider this your online […]

Think with Google is an information powerhouse that you can use to further attract, serve, and delight your customers. But, at first glance, it can be hard to figure out where to start. So, let’s dive into the ins and outs of Think with Google and discuss how you can use it to take your […]

Author: Arynetta Northcutt, Solopreneur, content creator, EasyWebinar contributor. My first time creating a webinar was one of my most nerve-wracking, stress-inducing experiences of 2016. I used Google Hangouts, streamed through YouTube, and Keynote to create my very basic slides. The video quality was meh-to-decent, while the tech skills needed felt like professional-to-expert. Buffering was to […]

What makes a good story? It has a beginning, middle, and end, it’s engaging, and may include some surprises. Now ask yourself, what elevates a story from being good to great? Perhaps it’s the captivating hook, the unforgettable characters, the richness in word choice, and its relevance to the reader.  It’s all of that and […]

Closing a sale is an art form.  There is a specific cadence and approach one must take in order to best position the offer before making the ultimate proposal to a prospective customer. Close the deal too early, and the customer is scared off. Close the deal too late, and you push away customers, perhaps […]

As we enter the pandemic’s junior year, digital communication continues to grow in usage and importance. With the population staying home and relying on technology for connection to the outside world, companies–many who have never considered a digital presence–are pushed to adopt new customer experiences that will help them reach and connect with their audience. […]

How Webinars are Helping Agencies Collaborate Both Internally and Externally Digital marketing has been heating up fast for a decade, but never as much as it did in 2020. Every large and small business that hadn’t gone digital suddenly scrambled to do so, and marketing agencies saw an average 13% growth over the year. In […]

The world has changed. It’s changed in the last year in significant ways. In the last 10 years, it’s changed in ways we couldn’t have imagined 10 years earlier. And as coaches or course creators, many of those changes have made our lifestyle possible. Specifically, how and what we teach has changed. That’s partly thanks […]

Goals can either be direct or enduring.  Maybe it’s your goal to create a course. That’s a direct goal with a finish date. It might also be your goal to foster a community around that course. That’s an enduring goal, because communities last for an extended, undefined amount of time. In even more enduring terms, […]