The Best Webinar Platforms and Software for Small Business Success in 2025
Summary :
If you’re running a small business in 2025, webinars aren’t just “nice to have” anymore – they’re one of the smartest ways to grow your audience, sell your expertise, and build lasting relationships.
But here’s the tricky part: with so many platforms calling themselves the best webinar software, how do you know which one is right for you?
Some tools are great for large-scale events. Others shine when it comes to automation or marketing. And a few, like EasyWebinar, manage to blend it all together – giving you the flexibility to run live sessions, automate them later, and keep your marketing running smoothly.
Let’s take a look at the best webinar platforms for small businesses in 2025, what they’re best at, and how they compare.
What’s Inside This Guide
- Why Webinars Still Matter in 2025
- How to Choose the Right Webinar Platform
- Top Webinar Platforms and Software for Small Businesses in 2025
- 3.1 EasyWebinar: The Most Versatile All-in-One Option
- 3.2 Zoom Webinars: Best for Scale and Familiarity
- 3.3 Demio: Best for Marketing and Analytics
- 3.4 Crowdcast: Best for Community Engagement
- 3.5 Zoho Webinar: Best for Affordability and Simplicity
- Quick Comparison Table
- Expert Takeaways
- Frequently Asked Questions
- Final Thoughts
Why Webinars Still Matter in 2025
In a world full of quick videos and short attention spans, webinars are one of the few marketing formats that truly hold people’s focus. They let you speak directly to your audience, teach something valuable, and build trust – all in real time.
Recent data shows the global webinar market is expected to exceed $260 billion by 2029, which tells us one thing: people are still showing up for well-run, valuable sessions.
And the best part? You don’t need a big team or tech background to run them anymore. The right platform can do most of the heavy lifting for you – from registration and reminders to recording, analytics, and even automated replays.
How to Choose the Right Webinar Platform
Before you start comparing features and price tags, it helps to get clear on what you actually need. Ask yourself:
- Do you want to host live events, or run automated evergreen webinars that keep generating leads?
- How many people do you plan to invite?
- Are you mainly focused on education, sales, or community building?
- Do you need the platform to connect with tools like Mailchimp, ConvertKit, or HubSpot?
Once you have those answers, the decision becomes a lot easier. Let’s break down the top webinar platforms small businesses are using this year – and where each one stands out.
Top Webinar Platforms and Software for Small Businesses in 2025
EasyWebinar: The Most Versatile All-in-One Option
If you’re after something that just works – whether you’re running live sessions, on-demand replays, or full marketing funnels – EasyWebinar is one of the most balanced options available.
It’s built with small businesses in mind: straightforward to use, flexible, and powerful enough to handle everything from a simple training webinar to a full-scale evergreen sales engine.
What makes EasyWebinar stand out:
- Live and automated webinars in one place: Go live today, replay it tomorrow, and keep attracting new leads.
- Integrations that make life easier: Works beautifully with email platforms like Mailchimp, ConvertKit, and ActiveCampaign.
- Built-in marketing features: Add call-to-action buttons, track engagement, and follow up automatically.
- Crystal-clear audio and video: Thanks to TrueVoice technology, your audience hears you perfectly – even with multiple speakers.
- Analytics that matter: See who joined, how long they stayed, and what actions they took next.
Pricing snapshot:
| Plan | Billed Annually | Attendees | Type |
|---|---|---|---|
| Live | $36/month | Up to 50 | Live |
| Automated | $119/month | Up to 3,000 | Evergreen |
| Live + Automated | $96/month | Up to 200 Live & 1,000 Automated | Hybrid |
| Enterprise | Custom | Up to 500K | Advanced |
Best for: Coaches, creators, educators, or any small business that wants a flexible, marketing-friendly webinar tool that grows with them.
Real-world tip: EasyWebinar saves time because it turns your best live session into an automated lead magnet that works while you sleep.
Zoom Webinars: Best for Scale and Familiarity
If there’s one platform your audience already knows, it’s Zoom. That’s a huge advantage if you’re hosting large, straightforward events where simplicity and reliability matter more than deep marketing tools.
Zoom Webinars can handle up to 1 million attendees, with features like screen sharing, Q&A moderation, and built-in streaming to Facebook or YouTube.
Ideal for: Corporate announcements, training events, or formal presentations.
Starting price: $79/month for 500 attendees.
Note: Zoom does the basics really well, but if you’re looking for automation, follow-ups, or integrated sales tools, you’ll need something more robust like EasyWebinar.
Demio: Best for Marketing and Analytics
Demio is a clean, browser-based platform that removes friction for both hosts and attendees — no downloads, no confusion.
It’s designed with marketers in mind. You can run webinars that not only look polished but also give you valuable data: who attended, who dropped off, and which features they engaged with.
What people love about Demio:
- No downloads or setup headaches.
- Built-in engagement tools like polls, handouts, and featured actions.
- Detailed analytics and CRM integrations.
Starting price: $63/month for 50 attendees.
Good fit if: You love analysing data and optimising campaigns, but don’t need full automation or large attendee limits.
Crowdcast: Best for Community Engagement
Crowdcast is perfect if your brand thrives on live, interactive energy. It feels less like a formal presentation and more like a friendly live show.
The platform lets you chat with attendees in real time, run live polls, multi-stream to social platforms, and even monetise your events with Stripe integration.
Why creators love Crowdcast:
- No downloads for hosts or attendees.
- Multi-stream to Facebook, YouTube, and LinkedIn.
- Perfect for creators, educators, and community managers.
Starting price: $34/month for 100 attendees.
Tip: Use Crowdcast’s replay and timestamp features to give viewers easy access to the most valuable parts of your session later.
Zoho Webinar: Best for Affordability and Simplicity
If you’re looking for something affordable and reliable without the bells and whistles, Zoho Webinar fits the bill.
It’s part of the Zoho ecosystem, so if you already use Zoho CRM or Campaigns, it integrates seamlessly. You can host up to 5,000 attendees, stream to YouTube, and run polls and Q&A — all at a price that’s friendly for startups and solo entrepreneurs.
Starting price: $8/month per organiser.
Reality check: Zoho is fantastic for straightforward sessions but doesn’t have the marketing automation or monetisation features of more advanced tools.
Quick Comparison Table
| Platform | Starting Price | Max Attendees | Best For | Key Strength |
|---|---|---|---|---|
| EasyWebinar | $36/month | Up to 500K | Versatile small businesses | Live + Automated + Marketing |
| Zoom Webinars | $79/month | Up to 1M | Large or formal events | Scale + Familiarity |
| Demio | $63/month | 150 | Marketers & trainers | Analytics + UX |
| Crowdcast | $34/month | 1,000 | Creators & communities | Engagement + Multi-stream |
| Zoho Webinar | $8/month | 5,000 | Startups on a budget | Simplicity + Price |
Expert Takeaways
If you just want a reliable, all-round platform that can host live sessions, automate them later, and integrate with your marketing tools – EasyWebinar is the most balanced choice.
That said, every platform has its sweet spot:
- Zoom for recognisable reliability and huge audiences.
- Demio for data-driven marketers.
- Crowdcast for community and interaction.
- Zoho for small teams keeping costs low.
The key is choosing what aligns best with your goals — not just what’s popular.
Frequently Asked Questions
Q1. What’s the best webinar platform for small businesses in 2025?
The best overall choice for most small businesses is EasyWebinar – it offers a great balance of live performance, automation, and marketing integration.
Q2. Which webinar software is easiest to use?
Zoho and Demio are straightforward for beginners, while EasyWebinar offers more flexibility without feeling complicated.
Q3. Which platform helps convert leads best?
EasyWebinar includes built-in analytics, CTA buttons, and CRM integrations that help turn attendees into paying customers.
Q4. Are webinars still worth running in 2025?
Absolutely. Webinars remain one of the most effective digital channels for engagement and lead generation – especially when combined with automation.
Q5. Can I use webinars for evergreen marketing?
Yes. Platforms like EasyWebinar let you automate your best live sessions and run them 24/7, keeping your funnel active without extra work.
Final Thoughts
At the end of the day, the best webinar software is the one that supports your goals – whether that’s brand building, education, or sales.
For most small businesses, EasyWebinar offers the right mix of reliability, automation, and marketing features to grow without complexity. You can host, automate, and scale – all in one place – without needing five different tools to do it.
If you’re ready to see how simple professional webinars can be, Book a demo with EasyWebinar and explore what’s possible.