6 Expert-Picked Webinar Software for Small Business Success (2025)
Summary :
Want to find the best webinar software for small business in 2025? The market is booming and will grow from $122.13 billion this year to $266.46 billion by 2029, with a CAGR of 16.8%.
Webinars have become powerful tools in today’s digital world. Small and large businesses use them to connect with audiences worldwide and achieve measurable results. Small businesses can reach their target audience and boost engagement without spending too much money by picking the right webinar platform.
The abundance of webinar tools makes choosing the right one challenging. Each platform comes with unique features, pricing plans, and specialized capabilities. Some platforms like Zoom or Zoho work great for simple webinars, and others provide advanced features such as unlimited team members to enhance collaboration.
We’ve created an expert comparison of six best webinar platforms for small business in 2025 to help you decide. Our breakdown covers everything from evergreen webinar platforms to interactive webinar services that will help you pick the perfect match for your business needs.
In today’s competitive digital landscape, lead generation tools are no longer optional—they’re essential. Small businesses need smart, scalable, and user-friendly platforms to find prospects, capture interest, and convert them into loyal customers. From email automation and CRM integration to webinar engagement and analytics, the right tools can make all the difference. This guide explores the top 10 lead gen tools every small business should consider in 2025, with a special focus on how EasyWebinar supports meaningful audience engagement and lead conversion.
What’s Inside This Guide
- Introduction
- Zoom Webinars
- Key Features
- Pros and Cons
- Pricing
- Best For
- EasyWebinar
- Key Features
- Pros and Cons
- Pricing
- Best For
- Demio
- Key Features
- Pros and Cons
- Pricing
- Best For
- Crowdcast
- Key Features
- Pros and Cons
- Pricing
- Best For
- Zoho Webinar
- Key Features
- Pros and Cons
- Pricing
- Best For
- Comparison Table
- Conclusion
We take a close look at these top webinar platforms for small business in each section. You’ll learn about everything from user interface to advanced features and pricing structures. The piece ends with a detailed comparison table that shows all these webinar tools side by side.
Note that the right webinar software depends on your business goals. Some platforms are great at hosting live events, while others excel at evergreen webinar features or analytics tools. You’ll find options that match your needs, whether you want affordability, room to grow, or specific features.
Save this page as your reference guide for picking webinar services that suit your small business in 2025. We’ve tested and reviewed each platform to give you current, accurate information that helps you make the right choice.
Want to see which webinar platform will boost your small business? Let’s take a closer look at our first option.
Zoom Webinars
Image Source: Zoom
Zoom has become a powerhouse in the webinar software for small business space. The platform serves as a preferred choice for virtual events, with users logging over 3.3 trillion meeting minutes annually as of 2025.
Zoom Webinars Key Features
The platform provides professional-grade capabilities that work well for businesses of any size:
- You can host events with up to 1 million attendees and 1,000 interactive video panelists
- Your registration pages can match your brand’s look and feel
- The platform lets you moderate Q&A sessions, run up to 50 polls per session, and manage audience chat
- Teams can run practice sessions before the actual event
- You get HD video sharing and virtual backgrounds
- The software records sessions and provides detailed analytics
- PayPal integration helps you monetize your webinars
Users experience the same reliable video and audio quality that made Zoom Meetings popular. This creates a smooth experience for everyone involved.
Zoom Webinars Pros and Cons
Pros:
- Your business can scale quickly with instant upgrade options
- Facebook streaming integration helps reach more people
- The accessible interface needs minimal tech knowledge
- You get comprehensive reports on registration, attendance, and engagement
- The platform works with Google Calendar
Cons:
- The price runs higher than other options
- You need an extra subscription beyond your regular Zoom plan
- Setup takes more time than some all-in-one solutions
Zoom Webinars Pricing
Here’s what you’ll pay based on attendee capacity:
| Attendees | Monthly Cost (USD) |
|---|---|
| 500 | $79.00 |
| 1,000 | $340.00 |
| 3,000 | $990.00 |
| 5,000 | $2,490.00 |
| 10,000 | $6,490.00 |
Note: Zoom Webinars is an add-on to paid Zoom Workplace plans
Zoom Webinars Best For
Small businesses get the most value when they use Zoom Webinars for:
- Marketing webinars that showcase products or services
- Company announcements and customer education
- Large-scale formal presentations where audience interaction is limited
- Events that need screen sharing demonstrations
Businesses using the platform report that “people who have joined our webinars churn at a much lower rate,” which suggests better customer retention. The view-only format works great for professional presentations where speakers need to maintain control of the session.
Small businesses looking for a reliable webinar platform that their audience will recognize should consider Zoom. The platform costs more than other webinar tools for small business, but its benefits often justify the investment.
EasyWebinar
Image Source: easywebinar.com
EasyWebinar goes beyond typical webinar software for small business. This complete marketing engine serves creators, coaches, and small businesses who want to boost their leads and sales.
EasyWebinar Key Features
EasyWebinar stands out among other webinar platforms for small business with these powerful capabilities:
- Both live and automated webinar functionality
- Smooth streaming with HD video quality
- Up to 4 co-hosts/presenters can join a single webinar
- Immediate chat with emoji support
- Custom registration and thank-you pages
- Comprehensive analytics dashboards that track attendee behavior
- Monetization tools with “Buy Now” buttons
- Integration with major email platforms like ConvertKit, Mailchimp, and ActiveCampaign
The platform’s TrueVoice technology delivers crystal-clear audio and high bandwidth streaming without delays, even during multiple speaker sessions.
EasyWebinar Pros and Cons
Pros:
- Premium audio and video quality streams smoothly
- Live webinars convert easily into automated ones
- Customizable branding options
- Flexible scheduling includes just-in-time webinars
- Deep insights into attendee engagement
- Seamless integration with marketing automation tools
Cons:
- Beginners need time to learn the interface
- Registration pages have limited customization
- Costs more than some alternatives
EasyWebinar Pricing
| Plan | Price (Billed Yearly) | Live Attendees | Automated Attendees |
|---|---|---|---|
| Live Webinars | $32.00/month | 50-2,000 | – |
| Automated Webinars | $49.00/month | – | 200-10,000 |
| Live + Automated | $66.00/month | 50-2,000 | 200-10,000 |
| Enterprise | Custom pricing | Up to 500K | Up to 500K |
Note: All plans include 2 months free with yearly billing
EasyWebinar Best For
Small businesses love EasyWebinar when they need to:
- Turn webinar attendees into customers
- Create evergreen content that brings leads 24/7
- Share educational content and product demonstrations
- Build sales funnels through automated follow-up sequences
The original vision behind EasyWebinar was to help businesses attract new customers while retaining existing ones efficiently. The platform excels at converting viewers into leads and customers through engaging webinar experiences.
Book a demo with EasyWebinar to see how your small business can host professional webinars that captivate audiences and deliver measurable results.
Demio
Image Source: demio
Marketers who understand what small businesses just need created Demio, a browser-based webinar platform that makes it easy to use and helps audiences participate.
Demio Key Features
Demio stands out among webinar tools for small business with these unique features:
- A platform that runs in your browser without downloads for hosts or attendees
- Brand customization on registration pages and webinar rooms
- Tools to interact with your audience through polls, handouts, and featured actions
- Analytics that show you who’s most interested in your content
- Options for pre-recorded on-demand and automated webinars
- HD video and audio streaming you can share on screen
- Smooth integration with marketing tools like HubSpot, Salesforce, Marketo, and others
The platform’s Showcase feature lets you display upcoming webinars right on your website, which makes it a great marketing tool too.
Demio Pros and Cons
Pros:
- An accessible interface built with marketers in mind
- Works without downloads on any device
- Detailed engagement analytics that help you find quality leads
- Brand customization that keeps everything professional
- A support team that’s ready to help
Cons:
- Costs more and doesn’t offer a free version
- Lower-tier plans don’t let you customize much
- Simple recording tools without advanced editing
- Hosts can’t use a native mobile app
Demio Pricing
| Plan | Monthly Price (USD) | Yearly Price (USD) | Attendee Limit |
|---|---|---|---|
| Starter | $63.00/month | $45.00/month | 50 |
| Growth | $109.00/month | $75.00/month | 150 |
| Premium | Not available | $184.00/month | 150 |
Note: Each plan comes with unlimited sessions, registrations, and storage
Demio Best For
Small businesses will find Demio perfect if they:
- Run marketing webinars to generate and nurture leads
- Need to automate sales demos and track engagement
- Have customer success teams working to keep clients happy
- Want to learn about their attendees’ behavior
Demio works best for marketers who want analytical insights and tools to connect with their audience. A customer reported that 60% of their trial users became paying customers using this webinar platform. This makes it a smart choice for small businesses focused on converting leads.
Crowdcast
Image Source: Crowdcast
Crowdcast transforms the live video experience into a community-building platform that helps businesses reach, fascinate, and grow their audience – unlike traditional webinar tools.
Crowdcast Key Features
Crowdcast gives small businesses several unique capabilities:
- Browser-based platform with no downloads required for hosts or attendees
- One intelligent link for registration, live events, and replays
- Live timestamped Q&A with audience upvoting
- Customizable CTAs that drive attendees to external links
- Multi-streaming to Facebook, YouTube, and LinkedIn
- Integration with Stripe to process paid events and donations
- RTMP mode to use external broadcasting software like OBS
- Automatic email and push notifications for attendees
Crowdcast lets you go live from any device and supports up to eleven people on screen at once.
Crowdcast Pros and Cons
Pros:
- Easy-to-use with minimal learning curve
- Registration and replay access through a single link
- Powerful audience engagement tools with polls and chat features
- Export functionality for attendee data and analytics
- Direct integration with Patreon to monetize creator content
Cons:
- Higher price point without a permanent free tier
- Limited session duration based on plan level
- Streaming hour caps don’t carry over between billing cycles
- Stable internet connection needed for optimal performance
Crowdcast Pricing
| Plan | Monthly Price | Live Attendees | Streaming Hours | Session Length |
|---|---|---|---|---|
| Lite | $34.00 | 100 | 10 hrs/month | 2 hours |
| Pro | $62.00 | 250 | 20 hrs/month | 4 hours |
| Business | $136.00 | 1,000 | 40 hrs/month | 6 hours |
All plans offer a 30% discount with annual billing.
Crowdcast Best For
Crowdcast works best for small businesses that want to:
- Build communities through interactive engagement
- Host virtual conferences and online festivals
- Create live courses and educational content
- Launch membership-based content for Patreon supporters
- Run casual events and social hangouts
Customer testimonials show how Crowdcast has helped businesses grow their audience and boost engagement through regular live events. This social-first approach makes it ideal for businesses that want to create meaningful connections instead of traditional one-way presentations.
Zoho Webinar
Image Source: Zoho
Zoho Webinar is part of the Zoho business ecosystem and provides economical solutions for small businesses that want professional online events without technical hassles.
Zoho Webinar Key Features
Zoho Webinar stands out among other webinar tools for small business with these capabilities:
- Host webinars with up to 5,000 attendees based on your plan
- Interactive tools like polls, Q&A, hand raising, and emoji reactions
- Cloud recording storage starts at 10GB per organizer
- Screen sharing for presenters with annotation capabilities
- Direct YouTube live streaming expands your reach
- Department feature organizes separate sessions within your organization
- On-demand webinar functionality (Enterprise plan)
- Customizable registration forms and branding options
Attendees can join from mobile browsers without extra software downloads, making Zoho Webinar accessible on devices of all types.
Zoho Webinar Pros and Cons
Pros:
- Free tier starts with up to 100 attendees
- Integrates smoothly with Zoho’s ecosystem (CRM, Campaigns, etc.)
- Robust security with DTLS-SRTP encryption
- Rich analytics on attendance, engagement, and performance
- Enterprise plan users join without downloads
Cons:
- Higher-tier plans are required for on-demand webinars
- Whiteboard features available in Zoho Meeting are missing
- No advanced tools like leaderboards or quizzes
- On-demand webinars have 1GB video file size limit
Zoho Webinar Pricing
| Plan | Monthly Price (USD) | Key Capabilities | Attendee Limit |
|---|---|---|---|
| Free | $0 | 60-min webinars, simple engagement tools | 100 |
| Standard | $8/organizer (25 attendees) | Recording, co-branding, webinar series | 25-1,000 |
| Professional | $29/organizer (100 attendees) | Live streaming, source tracking, file sharing | 25-3,000 |
| Enterprise | $66/organizer (500 attendees) | On-demand webinars, custom domain | 500-5,000 |
All prices shown with annual billing; prices increase with higher attendee counts
Zoho Webinar Best For
Small businesses will find Zoho Webinar ideal for:
- Companies that want reliable webinar platform features at reasonable prices
- Product demonstrations and customer education
- Employee onboarding and virtual training sessions
- Organizations using other Zoho products
- Businesses that must meet HIPAA compliance for healthcare communications
Zoho Webinar supports live, pre-recorded, on-demand, and evergreen webinars. This versatile platform grows with your business needs.
Comparison Table
| Platform | Starting Price (Monthly) | Maximum Attendees | Key Features | Best For | Notable Pros | Notable Cons |
|---|---|---|---|---|---|---|
| Zoom Webinars | $79.00 | Up to 1 million | • HD video sharing • Q&A moderation • Up to 50 polls per session • Practice sessions • PayPal integration | • Marketing webinars • Company announcements • Formal presentations | • Scalability • Facebook streaming • User-friendly interface | • Higher price point • Requires additional Zoom subscription • Complex technical setup |
| EasyWebinar | $32.00 | Up to 500K | • Live & automated webinars • No-delay streaming • Up to 4 presenters • Live chat • Custom registration pages | • Converting attendees to customers • Creating evergreen content • Sales funnels | • Premium audio/video quality • Automated webinar conversion • Marketing tool integration | • Learning curve for beginners • Limited registration customization • Higher pricing |
| Demio | $63.00 | 50-150 | • Browser-based platform • Interactive tools • HD streaming • Detailed analytics • Marketing integrations | • Marketing-driven webinars • Sales demos • Customer success | • User-friendly interface • No downloads needed • Strong analytics | • No free tier • Limited customization • No native mobile app |
| Crowdcast | $34.00 | Up to 1,000 | • Browser-based • Live Q&A • Multi-streaming • Stripe integration • Up to 11 presenters | • Community building • Virtual conferences • Live courses | • Simple interface • Single link access • Patreon integration | • Session duration limits • Streaming hour caps • Requires stable internet |
| Zoho Webinar | Free (Basic) | Up to 5,000 | • Interactive tools • Cloud recording • Screen sharing • YouTube streaming • Custom branding | • Product demos • Employee training • Customer education | • Free tier available • Zoho ecosystem integration • Strong security | • Limited advanced features • No whiteboard • 1GB video file limit |
Conclusion
Your small business’s specific needs and goals will determine the best webinar software choice. This piece explores six powerful platforms that excel in the growing webinar market of 2025. Each platform brings unique advantages you should think over during your decision process.
Zoom Webinars delivers an unmatched combination of scalability and brand recognition, despite its higher price point. EasyWebinar shines with its marketing engine capabilities and automated webinar features. Marketing-focused businesses will appreciate Demio’s easy-to-use interface and immediate analytics. Crowdcast builds community-centered experiences through interactive tools that boost participation. Zoho Webinar emerges as a budget-friendly choice with continuous connection to its broader ecosystem.
These key factors should guide your webinar platform selection:
- Your typical audience size and expected growth
- Budget constraints and pricing flexibility
- Must-have features like automation, analytics, or monetization
- Integration requirements with your existing tech stack
- Ease of use for both hosts and attendees
These platforms also provide free trials or demos that are a great way to get hands-on experience with their interfaces and features. Direct testing often reveals practical insights that specifications alone might miss.
Note that the right webinar platform does more than stream video. The best solution stimulates business growth by helping you connect with audiences, showcase your expertise, and turn viewers into customers.
Small businesses that pick the right webinar software gain major advantages – from cost savings and time efficiency to expanded reach and higher conversions. Today’s choice will shape your digital engagement strategy over the last several years as the webinar market continues its explosive growth.
Which webinar platform will you choose for your small business success in 2025?
Key Takeaways
Here are the essential insights to help you choose the best webinar software for your small business in 2025:
• The webinar market is booming – projected to grow from $122.13 billion in 2025 to $266.46 billion by 2029, making it a critical investment for small business growth.
• Match platform features to your business goals – Choose Zoom for scalability, EasyWebinar for sales conversion, Demio for marketing analytics, Crowdcast for community building, or Zoho for budget-conscious integration.
• Consider total cost beyond monthly fees – Factor in attendee limits, required add-ons, and integration costs when comparing pricing across platforms.
• Test before you commit – Most platforms offer free trials or demos, allowing you to evaluate user experience and technical requirements firsthand.
• Focus on conversion capabilities – The best webinar software acts as a business growth engine, not just a streaming tool, helping convert viewers into customers through engagement features and analytics.
The right webinar platform can transform your small business by expanding your reach, showcasing expertise, and driving measurable results. With the market’s explosive growth, investing in quality webinar software now positions your business for long-term digital success.
FAQs
Q1. What are the top webinar software options for small businesses in 2025?
Based on expert analysis, the top webinar software options for small businesses in 2025 include Zoom Webinars, EasyWebinar, Demio, Crowdcast, and Zoho Webinar. Each platform offers unique features catering to different business needs and goals.
Q2. Which webinar platform is best for audience engagement?
EasyWebinar is a top choice for audience engagement, especially for small businesses focused on turning viewers into customers. It offers interactive live chat with emoji support, real-time Q&A, polls, and custom CTAs to drive conversions. Up to four presenters can participate, and sessions feel dynamic thanks to HD video and TrueVoice audio technology. While Crowdcast excels in community-based interactions, EasyWebinar is built to engage audiences with a marketing-first approach that boosts participation and conversions.
Q3. What is the most cost-effective webinar solution for small businesses?
EasyWebinar delivers strong value by combining live and automated webinars into one affordable package. Starting at just $32/month (billed annually), it offers essential marketing features like custom registration pages, analytics, and direct email integrations — all tools that help small businesses generate ROI. While Zoho Webinar is an economical option for basic functionality, EasyWebinar offers cost-effective pricing with advanced marketing and automation tools, making it ideal for growth-focused small businesses.
Q4. Which webinar software is best for marketing and lead generation?
EasyWebinar and Demio are both excellent choices for marketing and lead generation. EasyWebinar offers powerful tools for converting attendees into customers, while Demio provides robust engagement analytics to identify quality leads.
Q5. How important is webinar software for small business growth in 2025?
Webinar software is crucial for small business growth in 2025, with the market projected to reach $266.46 billion by 2029. The right platform can help businesses reach global audiences, showcase expertise, and drive measurable results without significant overhead costs.