• Features
    • Overview
      Discover what you can accomplish.
    • Live webinars
      Run highly engaged live events
    • Automated Webinars
      Like live webinars to scale up your business.
    • Product Demos
      Automate Your Product Demos Effortlessly
    • Integration
      Integrates with favorite applications.
  • Customers
  • Compare
  • Pricing
  • Masterclasses
    • Sell 24/7 Leveraging Webinars
      Sell your courses, programs, and products 24/7 leveraging evergreen webinars.
    • 6 Steps Workshop
      The 6 simple steps to a high converting webinar.
  • Blog
  • Login
dehaze
close
  • Features
    • Overview
    • Live webinars
    • Automated Webinars
    • Product Demos
    • Integration
  • Customers
  • Compare
  • Masterclasses
    • Sell 24/7 Leveraging Webinars
      Sell your courses, programs, and products 24/7 leveraging evergreen webinars.
    • 6 Steps Workshop
      The 6 simple steps to a high converting webinar.
  • Pricing
  • Blog
  • Login
trending_flat
All Blog

Key Statistics About Webinars That Every Marketer Must Know in 2023

May 8th, 2023
MicrosoftTeams image 59

Webinars have become increasingly popular as an effective tool for webinar marketing, corporate communication, content marketing, training, and other digital communications. As a result, marketers have embraced webinars as an essential part of their sales funnel and digital communication strategy. This blog will explore the latest statistics and trends from webinars held in 2023.

Studies have shown that the average attention span of humans is only about 8 seconds.

According to a recent survey, attendees’ average attention span during a webinar is 56 minutes, a significant increase from 2019, when the average was only 38 minutes. This finding indicates that the webinar format is more conducive to video-based learning, as participants can better focus on the content provided.

The average response rate for surveys sent after a webinar is around 25%

Surveys are often used to gather feedback from attendees after a webinar, Webinars with high engagement rates can achieve a response rate of up to 50%.  

What measures do you take to motivate engagement during your webinars?

Engagement is essential to the success of any webinar. To keep attendees engaged, marketers use a variety of tactics, including:

  • Interactive polls: Polls are a great way to engage attendees and get them involved in the content. For example, asking questions related to the webinar topic and using the responses to guide the presentation.
  • Q&A sessions: Providing a dedicated Q&A session at the end of the webinar can help attendees feel engaged and valued.
  • Chat features: Encouraging attendees to chat with each other or the presenter during the webinar can create a sense of community and foster engagement.

According to a recent survey, the most popular time for webinars is between 10 am and 11 am on Tuesdays and Wednesdays.

The above timings can get the highest attendance rates, meaning a higher engagement and conversion rate likelihood. Optimal time may vary depending on your audience’s demographics and location.

Webinars held in real-time tend to have a turnout rate of 45%

Real-time webinars are broadcast live events requiring attendees to join at a specific time. On average, webinars held in real-time tend to have a turnout rate of 45%, which is a slight increase from previous years.

75% of attendees prefer live webinars over pre-recorded ones.

The main reason for this preference is the ability to ask questions and participate in real-time, creating a more engaging experience overall.

What kind of webinar content is most effective?

Effective types of webinar content include case studies, product demos, and thought leadership presentations. It is important to remember that the content should be relevant to the audience and provide solutions to their pain points.

What webinar platform and software are preferred by attendees?

According to a recent survey, people like EasyWebinar. As for software, attendees prefer webinars accessible across different devices, including desktops, laptops, and smartphones. Additionally, features such as chat, Q&A, and polls available in EasyWebinar enhance the overall experience for attendees.

How are virtual events impacting the webinar industry?

With more people working remotely, webinars have become essential for businesses to communicate with their remote teams and clients. In 2023, the pandemic further accelerated this trend, with most webinars held virtually. As a result, marketers have had to adapt to the changing landscape, focusing on creating more engaging and interactive experiences for attendees.

In Summary

After viewing the stats, it’s time for you to experience the same webinar success. By considering these factors, marketers can create more effective webinars that drive engagement, conversion, and revenue. Maximize the benefits of webinars by utilizing EasyWebinar’s 14-day free trial.

Did you know: The average earnings per webinar ranges between $500-$3000.

Was this post helpful?

ew logo

2780 S. Jones Blvd, Suite 200-3139
Las Vegas, Nevada 89146
United States

badges img
trust avatars

    EW for Marketing

  • Pricing
  • Live webinars
  • Automated Webinars
  • Login
  • Customers

    Company

  • Compare
  • Blog
  • Partners
  • Our Demo Workshop
  • Support@easywebinar.com

    Resources

  • Support
  • Privacy Policy
  • GDPR
  • Data Processing Addendum
  • Cookies
  • Terms and Conditions
Top Blog Content
Sell smarter

How to Sell Digital Products with Webinars (Without Feeling Pushy)

Unlock power

What Is a Webinar Funnel? (And How to Build One with EasyWebinar)

Stop Losing

10 Common Mistakes People Make While Hosting Webinars

Why Webinars

Why Webinars Are Still a Powerful Marketing Tool in 2025 (+ Tips to Maximize ROI)

Visit our blog to learn more..

ew symbolCopyright © EasyWebinar.com. All rights reserved.

Follow us

We use cookies to improve your experience on our site. To consent to the use of cookies, click Accept. For more details on how we use cookies at easywebinar.com, see our Cookie Policy ..

Accept Decline
clear
Your browser does not support the video tag.
clear
clear