How to Supercharge Sales of Your Physical Products With Webinars
For years now, course creators, influencers, and entrepreneurs alike have benefitted from the incredible sales power of webinars.
But webinars aren’t just for digital products. They can be used to sell your physical products, too. And the most successful businesses have already figured out that selling is less about pushing products and more about building trust with your audience.
Now, you may already use social media, your blog, or your podcast to do just that. But you’re leaving a huge chunk of money on the table if you’re not incorporating the brand-building, connection-generating, lead-converting power of webinars into your marketing strategy.
In case you’re new here, we’ve gone over the awesomeness of webinars in detail on our blog. Check out this article if you aren’t sold on using webinars for your business.
The truth is, webinars are where it’s at. They’ll help you sell more products, reach more people, and scale more quickly––all while elevating your brand authority in the process.
Here are nine ways you can use webinars to supercharge the sales of your physical products while building your brand on autopilot.
Highlight Your USP
Make competition irrelevant when you demonstrate your unique selling proposition (USP) with webinars. Your USP declares what makes you different from your competitors. It tells potential customers, and specifically, your ideal customers, why they should choose you.
With webinars, you communicate your USP as a part of your presentation. Educate your customer on the unique features and distinct benefits that your product offers. Demonstrate exactly how to use your product to receive the best results. Show the problems that your product solves. And then, right there, in real time, solve them.
Launch Your Product
You don’t have to be Apple to have a world wide launch event. You can launch your new product to the global masses with webinars. Webinars allow you to have exclusive invites, give behind-the-scenes access, hold Q&A sessions with your team of rock star product creators, secure pre-orders, showcase testimonials, and more. And you can automate a replay of your big event and build your email list with the replay!
Grow An Email List Packed Full of High-Quality Leads
Did someone say email? Tap into the 4200% ROI of email marketing with webinars. The power that lies in email marketing is not only about the size of your list. It’s about the quality of your list and the relationship you have with your subscribers.
Fill your list with quality subscribers primed to purchase your product through the vetting power of webinars. Then upsell, downsell, and cross-sell your entire product catalog with a post webinar email autoresponder nurture sequence that teaches and pitches without any additional effort from you.
Activate Your Brand Ambassadors and Affiliates
Help your brand ambassadors and affiliates market your product in the most efficient way for all involved. They can invite their audience to register for your event, providing the added benefit of adding high-quality subscribers to your email list. Your brand ambassadors and affiliates can attend and participate. Or you can work more directly together by co-hosting a webinar, providing both companies with leads, content, and more.
Educate Your Sales Team On New Physical Products
Introduce your team to new products and hold training workshops–– not just in the office, but also from the comfort of their own home. With webinars, you can even hold a sales training event where you invite high-level employees to inspire the team, share their secrets, and answer questions.
Create Additional Products to Add to Your Offerings
Studies show that current customers are 50% more likely to try new products than new customers. Upsell, downsell, and cross-sell your existing customers as you expand your product catalog by running educational webinars.
Teach an educational webinar on your particular method of solving a problem––a method which involves your product. Then, sell the recording of that educational webinar as a digital product, expanding your product base and creating new cross-selling opportunities.
Add Bonus Content to Your Product
Invite people who just purchased your product to join the CEO of your company for a round table discussion. Share behind-the-scenes footage of you using the product in your own life. Inspire customers with your morning routine, go-to work snack, how you stay motivated, and more! A live, V.I.P. webinar gives your customer the chance to meet and share virtual space with you as you share a bit about your story and life. And it gives you the opportunity to show your appreciation for their support.
Optimize Your Marketing Efforts
Think of automated webinars like a virtual business card running 24 hours a day, 7 days a week. When customers have a great webinar experience, they’re more likely to share your website, product, offers, and social media handles. Over time, this can improve your SEO and help you generate organic traffic in addition to your paid advertising strategy.
Build Your Brand Authority
When you run a webinar, you’re not only teaching about your product, you’re sharing your experience, your education (the school of hard knocks counts, by the way), and your methods, all while providing value. You’re also telling your story––and story sells. All of this works together to build your authority.
With webinars you serve first, which builds the kind of organic and authentic connection with potential customers that turns a one-off browser into a lifelong fan.
There you have it, nine ways you can use webinars to supercharge your physical product sales.
Now, it’s your turn!
Are you ready to build a lead generating sales machine that hums away even as you sleep?
Then let’s do it. Start your free 14-day trial today and turbocharge your revenue with EasyWebinar’s all-in-one platform.