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How to Sell Digital Products with Webinars (Without Feeling Pushy)

May 14th, 2025

You’ve built a digital product—maybe a course, a guide, or a collection of templates. Now comes the real question: how do you sell it to people who actually need it, without sounding like everyone else?

One of the smartest, most genuine ways to do it is through webinars.

Webinars give you a chance to connect, teach, and sell in a way that feels helpful, not salesy. They’re personal, they’re powerful, and when done right, they work like clockwork.

Let’s break down how you can use webinars to start selling your digital products effectively and confidently.

What Counts as a Digital Product?

A digital product is anything you create once and sell over and over again online.

You’re not packing boxes or printing labels. You’re offering something people can access instantly.

Some popular formats include:

Courses
Share your knowledge in video lessons or structured modules people can work through at their own pace.
Guides and ebooks
Provide downloadable information that helps someone learn or solve a specific problem.
Templates or kits
Offer pre-built tools like planners, design assets, spreadsheets, or frameworks that save people time.
Digital tools or software
Whether it’s a full app or a simple calculator, people pay for digital shortcuts.
Memberships and subscriptions
Give people ongoing access to your content, community, or coaching.

All of these are scalable, low-cost to distribute, and perfect for creators. But none of them sell themselves.

Why Webinars Work for Selling Digital Products

There’s a reason so many successful digital entrepreneurs use webinars—they give you a platform to explain the value of your product in a way that no sales page can.

Here’s what sets them apart:

People are giving you their time
You’re not catching them in a scroll. They’ve registered and shown up to learn from you. That attention is rare—and powerful.
You become the trusted guide
Webinars let you teach, share your story, and position your product as the natural next step.
You can overcome doubts in real time
Whether it’s cost, time, or “will this really work for me?”, webinars let you address objections head-on.
They convert better
The combination of live energy, education, and urgency often leads to much higher conversions than static funnels.
You can run them live or on autopilot
Do it once, record it, and turn it into an evergreen sales machine.

If you want a strategy that builds trust and sells at the same time, webinars do both.

Planning Your Webinar to Sell

Before you hit a record or go live, you need a clear plan. The most effective webinars are focused, intentional, and built around a single goal: helping your viewer take action.

Here’s how to shape your content:

Start with a clear promise
Tell them what they’ll learn or be able to do by the end. The more specific, the better.
Share your story
Let them know you’ve been where they are. Personal stories create connection and make your offer relatable.
Teach one thing that matters
Choose a part of your process or method that gives them a quick win. Don’t give away everything—just enough to build trust and show your expertise.
Transition naturally into your product
Don’t switch gears suddenly. Your product should feel like the obvious next step, not a hard sell.
End with clarity
Recap what they’ve learned, share how they can go further, and make it easy to say yes.

You don’t need to be a performer. You just need to be clear, honest, and focused on helping.

What Happens After the Webinar Matters Most

Even a great webinar won’t do all the work alone. Most people don’t buy on the spot. That’s where your follow-up strategy comes in.

Here’s how to keep the momentum going:

Send a replay
Some people genuinely couldn’t make it. Give them another chance to watch.
Segment your audience
Treat attendees differently based on what they did—whether they watched live, clicked your offer, or dropped off early.
Address lingering questions
Use email to handle common hesitations, share quick wins, or highlight testimonials.
Create urgency with a deadline
Whether it’s a limited-time bonus or an expiring price, give people a reason to act now.

The webinar starts the conversation. Your follow-up closes the sale.

Make It Evergreen

Once you’ve delivered your webinar a few times and refined the content, you can automate the entire process.

That means:

People can register and watch on demand
Your emails go out automatically
Your product keeps selling without you being live

It’s the same strategy—just running in the background while you focus on building more products or growing your audience.

A well-structured evergreen webinar becomes one of your most valuable business assets.

Quick Answers to Common Webinar Fears

What if I don’t like being on camera?
No problem. Many high-converting webinars use voiceover with slides. You don’t need to be flashy—just clear.

What if only a few people show up?
That’s okay. Think of it as practice. Even a handful of engaged viewers can turn into sales and helpful feedback.

Do I need a big audience to make this work?
Not at all. Webinars are great for small audiences because they’re more personal. Quality matters more than quantity.

Why Creators Trust EasyWebinar

If you’re going to sell with webinars, the platform you choose matters. You need something that helps you present well, convert better, and scale without stress.

That’s why so many creators choose EasyWebinar.

Here’s what makes it the go-to platform:

Live and automated in one place
Run your webinar live when you want real-time energy. Set it on autopilot when you’re ready to scale.
Done-for-you pages and email sequences
Create beautiful registration pages, send timely reminders, and follow up automatically—no tech headaches.
Conversion tools that actually work
Add timed offers, polls, and clickable buttons right inside your webinar to drive engagement and action.
Insights that help you improve
See who attended, where they dropped off, and who clicked your offer—so you can keep optimizing.
Easy integrations with the tools you already use
Whether it’s your CRM, course platform, or payment system, EasyWebinar connects everything seamlessly.

It’s simple, flexible, and built to help you turn viewers into buyers—without feeling like you need to be a marketing expert.

Final Thoughts

You don’t need a big audience, a perfect product, or a polished presentation to start selling. You just need a clear message, a helpful webinar, and a system that supports you.

Digital products give you freedom. Webinars give you momentum. Together, they’re one of the most reliable ways to grow.

So if you’re ready to take your digital product out of draft mode and into people’s hands, now’s the time to start.

Try EasyWebinar free and build the webinar that sells your product—your way.