Goals can either be direct or enduring.  Maybe it’s your goal to create a course. That’s a direct goal with a finish date. It might also be your goal to foster a community around that course. That’s an enduring goal, because communities last for an extended, undefined amount of time. In even more enduring terms, […]

One of the most frequently asked questions we get from EasyWebinar users is, “What do I put in the subject line of the emails I send about my webinars?” Our users hope we have the magic answer that will result in more email opens, more attention to their webinars, and ultimately, more people in attendance […]

If you’re delivering webinars, you have a message you want to share with a specific audience. Maybe you’re a course creator, a coach, or a consultant.  No matter what it is you have to say, you don’t want that message to go in one ear and out the other—you want to deliver real value. In […]

The following guest blog was written by Vlad Falin, founder of Costofincome.com The changes that have happened in the past year to nearly every aspect of the business world have caused a notable shift in digitalization. As a result, one  SaaS in particular  moved into the spotlight: webinars. While webinars have existed for quite some […]

Leads: they are arguably the most important part of running a successful webinar. You could create the most epic webinar ever, but if no one registers and attends, you’re not going to generate any revenue. But guidance on how to get leads is changing, and you might need to pivot to keep up with these […]

Everyone loves hearing the words “Thank You.”  It’s basically programmed into us at a young age – say thank you after someone helps you out.  But did you know that this childhood trait can also have a huge impact on your business as well? Especially when it comes to running webinars.  What am I talking […]

Funnels, funnels, funnels.  If you’re an avid reader of the blog, chances are you have learned a ton about funnels recently. And I keep talking about them because they are incredibly important for every entrepreneur.  Why are they so important? Because developing your sales funnel is how you grow your business and make the biggest […]

Successful webinars are a well crafted art – not something you slap together the night before like a college exam.  There’s a lot of moving pieces to make sure it all works.  Creating an epic webinar includes: A compelling slide deck with engaging copy and images to grab their attention. Sharing your story to relate […]

One of the perks of my job is getting to talk with people who use EasyWebinar about massively impacting their audience. To me, this might be the most rewarding thing, as I get to see first hand how our software is helping entrepreneurs worldwide.  The other cool thing is that no two people who use […]

If you’re an avid reader of the EasyWebinar blog, chances are you read the topic all about TOFU. If you didn’t read it, you might be thinking… “TOFU… What are you talking about Casey?” Don’t worry, I’ll explain how TOFU relates to webinars. TOFU is marketing jargon for “Top of funnel.” Your funnel is the […]