Author: Arynetta Northcutt, Solopreneur, content creator, EasyWebinar contributor. My first time creating a webinar was one of my most nerve-wracking, stress-inducing experiences of 2016. I used Google Hangouts, streamed through YouTube, and Keynote to create my very basic slides. The video quality was meh-to-decent, while the tech skills needed felt like professional-to-expert. Buffering was to […]

What makes a good story? It has a beginning, middle, and end, it’s engaging, and may include some surprises. Now ask yourself, what elevates a story from being good to great? Perhaps it’s the captivating hook, the unforgettable characters, the richness in word choice, and its relevance to the reader.  It’s all of that and […]

Closing a sale is an art form.  There is a specific cadence and approach one must take in order to best position the offer before making the ultimate proposal to a prospective customer. Close the deal too early, and the customer is scared off. Close the deal too late, and you push away customers, perhaps […]

As we enter the pandemic’s junior year, digital communication continues to grow in usage and importance. With the population staying home and relying on technology for connection to the outside world, companies–many who have never considered a digital presence–are pushed to adopt new customer experiences that will help them reach and connect with their audience. […]

How Webinars are Helping Agencies Collaborate Both Internally and Externally Digital marketing has been heating up fast for a decade, but never as much as it did in 2020. Every large and small business that hadn’t gone digital suddenly scrambled to do so, and marketing agencies saw an average 13% growth over the year. In […]

The world has changed. It’s changed in the last year in significant ways. In the last 10 years, it’s changed in ways we couldn’t have imagined 10 years earlier. And as coaches or course creators, many of those changes have made our lifestyle possible. Specifically, how and what we teach has changed. That’s partly thanks […]

Goals can either be direct or enduring.  Maybe it’s your goal to create a course. That’s a direct goal with a finish date. It might also be your goal to foster a community around that course. That’s an enduring goal, because communities last for an extended, undefined amount of time. In even more enduring terms, […]

One of the most frequently asked questions we get from EasyWebinar users is, “What do I put in the subject line of the emails I send about my webinars?” Our users hope we have the magic answer that will result in more email opens, more attention to their webinars, and ultimately, more people in attendance […]

If you’re delivering webinars, you have a message you want to share with a specific audience. Maybe you’re a course creator, a coach, or a consultant.  No matter what it is you have to say, you don’t want that message to go in one ear and out the other—you want to deliver real value. In […]

The following guest blog was written by Vlad Falin, founder of Costofincome.com The changes that have happened in the past year to nearly every aspect of the business world have caused a notable shift in digitalization. As a result, one  SaaS in particular  moved into the spotlight: webinars. While webinars have existed for quite some […]