• Features
    • Overview
      Discover what you can accomplish.
    • Live webinars
      Run highly engaged live events
    • Automated Webinars
      Like live webinars to scale up your business.
    • Product Demos
      Automate Your Product Demos Effortlessly
    • Integration
      Integrates with favorite applications.
  • Customers
  • Compare
  • Pricing
  • Masterclasses
    • Sell 24/7 Leveraging Webinars
      Sell your courses, programs, and products 24/7 leveraging evergreen webinars.
    • 6 Steps Workshop
      The 6 simple steps to a high converting webinar.
  • Blog
  • Login
dehaze
close
  • Features
    • Overview
    • Live webinars
    • Automated Webinars
    • Product Demos
    • Integration
  • Customers
  • Compare
  • Masterclasses
    • Sell 24/7 Leveraging Webinars
      Sell your courses, programs, and products 24/7 leveraging evergreen webinars.
    • 6 Steps Workshop
      The 6 simple steps to a high converting webinar.
  • Pricing
  • Blog
  • Login
trending_flat
All Blog

Key Insights from APAC Webinar Benchmarks Analysis

May 4th, 2023
MicrosoftTeams image 47

Webinars have become a critical marketing tool for businesses to engage with their target audience, educate them, and generate leads. As the COVID-19 pandemic forced businesses to move online, webinars have emerged as a preferred mode of communication and marketing for companies of all sizes. In this blog post, we will look at the key insights from a recent APAC webinar benchmarks analysis.

Webinars have become more popular than ever before

The pandemic has been a game-changer for the webinar industry. With physical events becoming a thing of the past, webinars have emerged as the go-to marketing tool for businesses to engage with their audience. According to the APAC webinar benchmarks analysis, the number of webinars conducted in the region increased by 265% in 2020 compared to the previous year. This trend is likely to continue as businesses realize the value of webinars in driving engagement and generating leads.

Webinars are an effective tool for lead generation

Lead generation is one of the primary objectives of webinars, and the APAC webinar benchmarks analysis shows that webinar marketing is an effective tool for achieving this goal. The analysis found that webinars generated an average of 421 leads per session in 2020, an increase of 291% compared to the previous year. This highlights the importance of webinars in a marketer’s toolkit and their ability to generate high-quality leads.

Engagement metrics are critical to the success of webinars

Webinars are a two-way communication channel, and engagement metrics are critical to their success. The APAC webinar benchmarks analysis found that the average engagement rate (defined as the number of attendees who interacted with the content divided by the total number of attendees) in 2020 was 57%. This highlights the importance of engaging content and effective communication strategies in driving engagement and ensuring the success of webinars.

Weekday webinars perform better than weekend webinars

Timing is crucial when it comes to webinars, and the APAC webinar benchmarks analysis found that weekday webinars outperformed weekend webinars in terms of attendance and engagement. Weekday webinars had an average attendance rate of 61%, while weekend webinars had an average attendance rate of 52%. This suggests that businesses should prioritize scheduling webinars during weekdays to maximize attendance and engagement.

Conclusion

The APAC webinar benchmarks analysis highlights the importance of webinar systems in driving engagement and generating high-quality leads. It also emphasizes the need for engaging content, effective communication strategies, and careful timing to ensure the success of webinars. As businesses continue to navigate the new normal, webinars are likely to remain a preferred mode of communication and a key component of their marketing strategies.

Also read the key insights from EMEA Webinar Benchmarks Analysis.

Was this post helpful?

ew logo

2780 S. Jones Blvd, Suite 200-3139
Las Vegas, Nevada 89146
United States

badges img
trust avatars

    EW for Marketing

  • Pricing
  • Live webinars
  • Automated Webinars
  • Login
  • Customers

    Company

  • Compare
  • Blog
  • Partners
  • Our Demo Workshop
  • Support@easywebinar.com

    Resources

  • Support
  • Privacy Policy
  • GDPR
  • Data Processing Addendum
  • Cookies
  • Terms and Conditions
Top Blog Content
Sell smarter

How to Sell Digital Products with Webinars (Without Feeling Pushy)

Unlock power

What Is a Webinar Funnel? (And How to Build One with EasyWebinar)

Stop Losing

10 Common Mistakes People Make While Hosting Webinars

Why Webinars

Why Webinars Are Still a Powerful Marketing Tool in 2025 (+ Tips to Maximize ROI)

Visit our blog to learn more..

ew symbolCopyright © EasyWebinar.com. All rights reserved.

Follow us

We use cookies to improve your experience on our site. To consent to the use of cookies, click Accept. For more details on how we use cookies at easywebinar.com, see our Cookie Policy ..

Accept Decline
clear
Your browser does not support the video tag.
clear
clear