Ah, the timeless dance of consumerism! 

Before we dig out our wallets to purchase any product, we inevitably overwhelm ourselves (and the product owner) with endless questions.

“How good is the product?”

“How much does it cost?”

“Will the product last long?”

And the most widely asked one-“How will it set me apart from the rest?”

With digital marketing revolutionizing the marketing landscape, product marketers are increasingly turning to webinars to promote their services with ease. However, with so many platforms in the market these days, selecting the one that perfectly aligns with your requirements is nothing short of a herculean task.

“What features does this platform offer?”

“How much does the service cost?”

“Does it provide custom branding options?”

“How effective and prompt is the customer support?”

“Do I need to be a techie to create a webinar?”

The list goes on.

The segue

Just like with everything else, detailed market research never fails to impress. Every product owner/marketer worth their salt has to delve deep into every platform that’s out there.

Sign up for a trial plan and carefully review every feature being offered.
Review as many customer testimonials as you possibly can; they’re the rightful judges of the service.

Gauge the robustness of the platform. Have there been any security breaches in the past?

How seamlessly does the platform integrate with third-party applications?

Will they be able to cater to the specific customizations that I need?

What more can they do to better promote my brand?

And of course, does the pricing do justice to the value being offered?

Choosing the right webinar platform is one of the most crucial business decisions you’ll ever take; it can make or break your business..quite literally. 

The more powerful your webinars are, the better your audience engagement is which inevitably translates into a better brand perception. And you know what that means. More conversions and increased revenue. 

We know how taxing this journey of exploration is, though. Trust me, we’ve been in your shoes.

Although we can’t help you with every platform review (we’d have loved to!), we can help you with…..(drumroll, please?) a crisp (and unbiased) review of three popular webinar services that are making waves in the online marketing landscape.

• EasyWebinar (No surprises here, of course, we’ll talk about our platform first!)
• ClickMeeting, and
• WebinarGeek

EasyWebinar

The inception of EasyWebinar dates back to 2013 when Casey Zeman pioneered a WordPress plugin which, by its credibility, transformed into a full-blown SaaS product in the years to come. We’ll talk plenty about all the amazing features our platform provides to help you create, manage, and advertise your webinars with no hassle. Whether you’re new or experienced, it’s simple setup and controls work for EVERYONE.

Our offerings in a nutshell

• You can host live webinars
• Round-the-clock automated webinars
• And, evergreen webinars (formerly, automated gold webinars)

Evergreen webinars are super convenient, and that’s not the only reason why most of our customers prefer this type of webinar. You can basically host events as per the audience’s local time zone. Your viewers don’t need to stay awake till (or wake up at) odd hours just to attend your webinar. This is especially useful if you’re targeting a global audience.

With webinars you create with us, you get…

Deep-dive analytics and reporting

Curious about the percentage of people who watched your entire webinar or maybe, the total number of visitors, the total number of replays, or, the total number of CTA actions…? We give you all of that and much more! 

And, cherry on the cake, you can export all the data and get a simple CSV/Excel report for your reference.

Oh-so-smooth chat functionality

With live webinars, of course, you have the live chat service.

However, a recent addition to our feature suite is the live chat functionality for automated webinars! You can hop into an automated event disguised as a moderator and respond to attendee queries in real time. 

Our evergreen webinars also come with a vibrant simulated-chat feature where you can drive the conversation based on a faux chat script uploaded by you.

Neat, right?

Advanced security

We’ve got you covered. EasyWebinar Live uses DOLBY technology for its engine, ensuring encryption with industry-standard protocols.

Live casting

Sure! Using EasyCast, stream live on social media platforms such as YouTube and Meta.

Customizable landing pages

Craft custom landing pages your way. You get a range of amazing features to choose from in our native page builder.

Embeddable registration widget

You can also try embedding our registration widget in your website (which you perhaps built with landing page builders such as ClickFunnels) to drive traffic directly from your product page.

Just-In-Time-Registration 

Hosts can stream evergreen webinars every 15 min/30min/45min or 1 hour, allowing visitors to register whenever they arrive on your page. The time gap is customizable as per your need!

Instant Replay option

Don’t make your attendees wait! If they’re available right at that moment, they can watch the replay instantly instead of signing up for your webinar scheduled later. More viewing, more conversions. 

[Please note that this feature is only available for evergreen webinars]

Integrations, anyone?

Not to brag but, EasyWebinar holds integration with 15+ platforms including (but not limited to) GoHighLevel, ActiveCampaign, Keap, AWeber, Ontraport, ConvertKit, HubSpot, Pardot SalesForce, etc. 

You name it, we’ve got it!

And, even if we don’t, we’ll ensure that you don’t miss out by helping you set up the integration through Zapier. Simple.

Email Segmentation

Want to draft follow-up emails for your attendees or tease the non-buyers with lucrative offers on your product? We help you with customizing registration emails, pre-event reminders, post-event teasers, and more. 

Busting the myth: You don’t have to be a techie to set up these intricate automations.

EasyWebinar’s newest offering: Done-For-You service

From setting up webinar funnels, performing CRM integrations, incorporating payment gateways, and automating email sequences, if you find these challenging to be all done ‘by’ you, then it’ll all be done ‘for’ you here. Your wish is our command!

Don’t worry, we won’t promote our service in this article (a lot). Instead of spilling the beans here, we choose to build a mystery around the enigma that Done-For-You is 😛

On a serious note, if DFY sounds interesting, go ahead and visit our personalized page.

Here’s a brief overview of our pricing structure. 

1. Free Plan [Zero cost, No credit card required, No additional software needed]
2. Standard Plan [Priced monthly at $80 per host]
   • Accommodates up to 500 leads and 100 live attendees
   • Hosts can run up to 3 active automated webinars and unlimited live webinar sessions
   • Up to 4 co-hosts allowed
3. Pro Plan [Priced monthly at $197 per host]
   • Accommodates up to 2000 leads and 500 live attendees
   • Hosts can run up to 10 active automated webinars and evergreen webinars
   • Up to 4 co-hosts allowed
   • Comes with a one-time setup [from customizable registration pages to automated reminders and post-event analytics] done by our team as an add-on. Pricing starts from $250
4. Enterprise Plan
   • Accommodates unlimited leads  and 500+ live attendees
   • Hosts can run 10+ active automated and evergreen webinars
   • Comes with a dedicated account manager
   • Up to 6 co-hosts allowed
   • The icing on the cake..free one-time setup!
   • Adding another layer of icing…Done-For-You service is provided as an add-on!

[Note: The features listed above constitute just the tip of the iceberg. Please visit our pricing page for more detailed specifications]

Disclaimer: We’ll brag about our product a bit. Bear with us, won’t you?

We pride ourselves on our impeccable customer service. Our support team works 24×7 and even monitors your events in real time in case you get stuck mid-event.

But you don’t have to take our word for it. Let’s give it up for Amy Porterfield, a renowned online marketing expert, who has been one of our very valued customers since the start!

We’ve earned our place in the market…

EasyWebinar continues to build and retain a quality customer base through continual product enhancement and bug eliminations. Talking about new features, our most recent offering, Done-for-you provides tailored solutions for businesses, facilitating webinar planning, execution, and promotion. All you have to do is come up with an idea and the rest will be done for you!

Come on now, who doesn’t like a plate full of all your desirable dishes? Done-for-you service presents you with a platter all in one! With such a complete end-to-end service you’ll be the master of organizing, promoting, dissecting, and rocking your webinars 🙂

Summing it up

Yes, EasyWebinar is amazing! We started with a v1 version and consistently enhanced it, engaging with our customers throughout, gathering their valuable feedback, and integrating it into our roadmap. We launched the v2 version around a year ago.

You know we’re going to keep growing. And with us, so will you. And your webinars.

ClickMeeting

ClickMeeting stepped into the world in 2011, bringing in a bunch of webinar hosting features. Widely used by marketers, sales professionals, trainers, and entrepreneurs alike, ClickMeeting renders versatility, robustness, and security to your online events, elevating your brand perception to the peak of visibility and recognition.

What kind of events can you host with ClickMeeting?

• You can host real-time events
• You can schedule and run round-the-clock automated webinars
• You can leverage on-demand webinars to drive ROI
• You can monetize your expertise by hosting paid webinars, because, obviously money is important.

Are you…

• interested in personalizing your product brand? Done!
• wondering if their tech stack can support a large attendee count. Piece of cake! With WebCasting technology at the core, go ahead and host large-scale events.
• curious to know how your webinars are performing. Leverage the power of analytics to understand the audience turn-up rate based on which you can tweak the funnel.
• seeking interactivity in your sessions? You can avail the screen-sharing feature, use a virtual whiteboard, chat with your audience, engage them through offers and polls. Also, stream your events live across YouTube and Meta!
• interested in integrating third-party applications for better audience tracking? Sure, some big names include Strip, Paypal, Zapier, Keap, and HubSpot

So, we’ve established that ClickMeeting is a reliable webinar hosting platform based on the myriad of features it offers. That all sounds good in pen and paper.

But..what are their customers saying?

I assure you they’ve been knocking the reviews out of the park!
Let’s hear it from one of their customers, Christian (cue for applause)

And guess what, their pricing plans are pretty reasonable.

Take a gander at their subscription plans here. In short, you can sign up for a 30-day free trial to play around with the platform. If you want to kick things up a notch, consider purchasing the $32/month live plan or the premium automated plan at $48 per month. 

Summing it up

ClickMeeting is a widely popular and reliable tool to actualize your hosting goals. It’s easy to use and works wonders for your team and audience. However, the permissible attendee count is somewhat limited. But that’s a discussion for another day.

WebinarGeek

Let’s hop on a time machine back to 2014, all the way to the Netherlands, right around the time that this platform came into existence. How convenient! (smirk, smirk)

WebinarGeek has been around for a decade and they’re meant to stay. Targeting businesses in particular, taking pride in their user-friendliness by empowering you to create webinars that work for you.

What kind of events can you host with WebinarGeek?

All the basics.

• Stream live webinars
• Broadcast automated webinars
• Combine live interaction with pre-recorded video segments through hybrid webinars
• On-demand and paid webinars

It ticks off all the must-haves for a webinar host.

• Get a handy analytics report to analyze and optimize your webinars
• Export the above information in appropriate containers
• Customize webinar pages to match your brand
• Easily promote your event across social media channels
• Answer attendee queries through public/private chat
• Bolster engagement through polls and quizzes
• And, build email follow-up sequences

Woof, big list! Oh right, and..

• Also, integrate. You can choose from Zapier, Hubspot, ActiveCampaign, Google Tag Manager, LinkedIn, MailBlue, MailChimp, and Meta Pixel.

All of this and more at…

€59 per month. You can kick things off with the basic plan with a viewer count of up to 50. Or jump into the premium plan priced at €99 monthly. Perhaps, the enterprise plan priced at €349 suits your requirements? Whatever floats your boat!

It is noteworthy though that unlike ClickMeeting, their attendee limit is quite generous. Their premium and enterprise plans accommodate at least 125 attendees which can be scaled up to 5000 (with additional charges, of course.)

[More details here]

Review time!

WebinarGeek has many glowing reviews under its belt. Let’s check out what one of their loyal customers, Menne has to say:

Summing it up

WebinarGeek is impressive. You’re bound to run uninterrupted smooth-sailing webinars with limited effort on your end. Even, the permissible attendee counts are a pretty good number. So, you’re all set!

….Ultimately, the choice rests on you, a soon-to-be webinar host.

As we draw near to the end of our (unbiased) exploration, we realize that ClickMeeting, WebinarGeek, EasyWebinar (or, any platform for that matter) come with their unique set of offerings. 

ClickMeeting shines with its versatility, offering a range of webinar types from on-demand to automated, along with robust communication tools and integration options. Its flexible pricing plans cater to various budgetary constraints, making it accessible to businesses of all sizes.

WebinarGeek, on the other hand, emphasizes seamless engagement with features like live, automated, and hybrid webinars, coupled with detailed performance analytics. While its pricing may appear steeper, the platform’s scalability and comprehensive feature set justify the investment for businesses seeking to enhance audience interaction and monetize content effectively.

EasyWebinar, however, sets itself apart with its user-friendly interface and Done-For-You service, promising hassle-free webinar hosting and revenue generation. The platform focuses on providing 24/7 customer support, allowing businesses to concentrate on content delivery and audience engagement. It makes you feel at home by taking proper consideration of your needs.

So, as you embark on this timeless dance of consumerism, may your choice of webinar platform lead you to stand apart and thrive in the ever-evolving landscape of online engagement.

Team EasyWebinar wishes you all the luck in your webinar hosting endeavors. And as always, whenever you need us, you know where to find us.

…Till next time. Toodaloo!