The Art of Online Courses, Conquering Digital Spaces, and Reclaiming Freedom with Amy Porterfield

Ever thought about creating an online course but felt overwhelmed by the thought of where to start? You’re definitely not alone. 

Many aspiring course creators have pearls of wisdom to share but are stuck on how to kick off their journey. Lucky for us, Amy Porterfield, a leading expert in online course creation, and Casey Zeman, the founder of EasyWebinar, recently had an insightful conversation that sheds light on this very topic. In this article, we’ll dive into their discussion and explore why Amy’s Course Confident Bootcamp, launching on September 12th, is the ultimate guide to turning your course idea into reality.

Got a Course Idea? You Bet You Do!

Amy Porterfield kicks off the conversation with some real talk: “You only need a 10% edge—just be 10% ahead of the folks you’re serving, and you’re golden.” This statement might sound simple, but it’s packed with wisdom. 

The beauty of online courses is that you don’t have to be the ultimate authority in your field. You don’t need to know everything there is to know—just a little more than your audience.

Think about it: you’ve got skills, knowledge, and experiences that others are eager to learn from. Maybe you’re a coach, consultant, event planner, or even a hobbyist with a unique skill set. Whatever your background, there’s a digital course idea inside you waiting to be shared with the world. 

The key is to recognize that your 10% advantage is often enough to make a significant impact. 💪

The Evolution of the Course Landscape: Is It Saturated? 

You might be wondering, with so many online courses out there, is it still worth it to create your own? 

Amy and Casey address this head-on. Sure, the online course landscape is bustling with activity, but that doesn’t mean it’s oversaturated. In fact, there’s always room for fresh, innovative content that caters to specific niches.

Amy points out that the online course market is evolving and growing, not shrinking. The demand for specialized, high-quality content continues to rise, and with the right approach, your course can stand out. In fact,  the tools and strategies available today make it easier than ever to create engaging, effective courses.

The Spark Behind Digital Course Academy (DCA)

Amy’s Digital Course Academy (DCA) has been a game-changer for thousands of course creators. Since its inception, over 90,000 people have benefited from DCA’s comprehensive training. But what inspired Amy to create DCA in the first place?

Amy shares that her journey started with a desire to provide a structured, step-by-step approach to course creation. She saw a gap in the market for a program that not only taught the technical aspects of course creation but also addressed the mindset and confidence needed to succeed. DCA was born out of this vision, and it has since become a cornerstone for many successful online entrepreneurs.

Webinars: Content Creators’ Secret Weapon

One of the standout points in the conversation is Amy’s take on webinars. She’s a HUGE advocate for using webinars as a tool for engaging with your audience and driving sales. “No matter if they (attendees) buy or not, I walk away having them feel excited, inspired, and driven to take action,” she says. This perspective highlights the true power of webinars—not just as a sales tool but as a means of creating meaningful connections and inspiring your audience.

Amy believes that webinars can do what “no other sales vehicle on the planet” can. They provide a platform for real-time interaction, allowing you to address questions, showcase your expertise, and build trust with your audience. 

Whether your attendees make a purchase or not, the goal is to leave them feeling motivated and engaged. 🌟

Scared of Going Live? We’ve ALL Been There

Feeling nervous about going live during a webinar? Amy’s got some reassuring advice. “If you really care and are mindful of offering value, all the other stuff absolutely doesn’t matter.”

“Practice, practice and practice”, Casey emphasizes. It’s natural to feel anxious about going live, but with enough practice, this nerve-wracking experience will eventually become enjoyable.

Amy’s own experiences with webinars include a few hiccups along the way, but she emphasizes that these moments are part of the learning process. 

The key is to stay focused on your message and your audience’s needs, and everything else will fall into place. ✅

Are Webinars Still Relevant?

You might have heard some people say that webinars are dead, but Amy and Casey think otherwise. “Webinars have only gotten better and easier,” Amy insists. With advancements in technology and new features being introduced, webinars continue to be a powerful tool for course creators and marketers.

The evolution of webinars has made them more accessible and effective than ever before. From interactive features to advanced analytics, today’s webinars offer a range of capabilities that enhance the user experience and drive results. 

If you’ve been hesitant to use webinars, NOW is the time to dive in and see what they can do for your business.

Understanding ‘Course Math’

When it comes to creating a successful online course, understanding the numbers is crucial. Amy and Casey discuss the importance of knowing your conversion rates and setting realistic revenue goals. “You only need a tiny sliver of the internet to pay attention to hit those revenue goals,” Amy explains.

This means that you don’t need to reach a massive audience to achieve success. 

By targeting a specific niche and focusing on delivering high-quality content, you can achieve impressive results with a relatively small, engaged audience. 

The Magic of Live + Evergreen Webinars

One of the highlights of Amy’s approach is the combination of live and evergreen webinars. In fact, for one of her upcoming bootcamp, she’ll be going for a LIVE launch coupled with on-demand evergreen replays (for a limited time only). 

Amy uses EasyWebinar for hosting evergreen webinars, particularly for her email list-building course. “I would never have a digital course in my business without some component of evergreen,” she assures us. 

Evergreen webinars provide a steady stream of content and engagement, helping you reach a wider audience and maintain ongoing connections with your learners.

Amy’s Favorite Features of EasyWebinar?

When it comes to webinar tools, Amy has a few favorites in EasyWebinar. “I tell everybody to use your tool, I love it!” she says, highlighting the just-in-time feature and the overall ease of use. These features make it simple to create and manage webinars, allowing you to focus on delivering great content rather than getting bogged down by technical details.

EasyWebinar’s just-in-time feature is particularly valuable for creating a seamless experience for your audience. It allows you to deliver content at the right moment, keeping your webinars engaging and effective.

What’s Inside the Course Confident Bootcamp?

Amy’s Course Confident Bootcamp is set to launch on September 12th, and it’s packed with everything you need to get your course off the ground. Here’s a sneak peek at what you’ll get:

• Identifying Your Course Idea: Learn how to choose a profitable course topic that aligns with your expertise and passion. Discover techniques for validating your course idea with your audience before you dive in.

• Course Creation Roadmap: Get step-by-step guidance on planning, outlining, and structuring your course content. Find out how to create high-quality video lessons, workbooks, and other learning materials.

• Audience Building: Explore strategies to grow your email list and attract your ideal students even before your course launches. Learn how to leverage social media and content marketing to build an engaged community.

• Mindset Mastery: Overcome common obstacles and self-doubt during the course creation process. Develop a growth-oriented mindset to stay motivated and focused on your goals.

• Ongoing Support and Community: Gain access to a private community of fellow course creators for support and networking. Enjoy 4 LIVE trainings, small group accountability, resource sharing, Q&A sessions, and mindset training to help you overcome procrastination and fear.

All this for just $47! 

Plus, there’s a money-back guarantee if you feel like you haven’t gotten more value than you invested after Day 1! 🤯

…And there are bonus goodies just for you.

• Replay Access: Busy schedule? No worries! Catch all the Bootcamp replays until September 24—learn at your own pace!

• Step-by-Step Workbooks: Keep things simple with our handy workbooks, helping you tick off each course decision one by one.

• 15-Minute Mindset Chats: Get motivated and overcome fears with quick mindset boosts every morning.

• Exclusive Bonus [LIVE only for the next 3 days]: Grab the 2 systems Amy swears by to fast-track course success. ⏰

And guess what? EasyWebinar has a surprise bonus for you too! 🎁 But more about that later! you’re in!

Act fast to sign up for this epic bootcamp and snag these amazing extras before they’re gone!

Ready to Get Started?

Sign up for Amy’s Course Confident Bootcamp today and start transforming your passion into profit!

…Until next time, Toodaloo!