Let’s get real, webinars take time and effort to put together. It’s not something you can prepare 10 minutes before the event and expect a ton of sales.
No, it’s all about teaching and providing as much as you can for your audience. You have to build a deck, write a script, plan for questions, and rehearse to make sure you get it just right once you are live.
Since it does require so much work in advance, it’s important to find ways to repurpose your content. I see so many new webinar users create awesome presentations only to let the content die afterward.
This is a huge mistake!
The more you can repurpose your webinar content, the more content you can provide to your audience. Remember, everyone learns in all different ways too. Some people might love webinars while others read blog posts, listen to podcasts or watch Youtube videos.
Here are some of the most effective ways to repurpose your webinar content quickly and easily.
5 Ways to Easily Repurpose Your Webinars
1. Convert Your Slides Into a Slideshare
If you’re doing a 60-minute webinar, it’s not uncommon to have 50-100 slides worth of information. Instead of letting that epic slideshow go to waste, I recommend converting the webinar into a Slideshare presentation.
Slideshare is part of LinkedIn and is one of the top destinations for professional content online. They have over 18 million uploads in 40 different content categories. Plus, they are one of the top 100 sites visited online.
Converting your webinar into a Slideshare is great because it allows your audience to go through the deck on their own schedule. Webinar attendees can also use it as a guide in case they missed anything on the live show. This won’t take you much time and makes a great resource for future events.
2. Create Epic Blog Posts
Most likely your webinar is split into different topics or key points to help the user find a solution to a specific problem. This makes it easy to create several blog posts on your webinar. Each blog post can help you focus on the main points of the webinar.
Before you get started, I recommend getting a transcript of your webinar using Rev. It’s super affordable (.10 cents/minute) and makes it easy to find content within your webinar to create blog posts. Then you can simply add an intro, images, and a summary to turn it into a relevant blog post for your audience.
With each blog post make sure you have a call to action at the end of the post. You can direct readers to sign up for the next live webinar or enroll in an automated webinar as well.
Also, please don’t just post your transcript and assume that’s worthy of a blog post. Get creative, hire a writer or make it a stand-alone post. Make sure it has enough content that if someone stumbled upon without your webinar it’d still be helpful.
Best Type of Blog Posts from Webinar Content
- Webinar summary post: If you want, you can make one mega post that includes a summary and takeaways of the entire webinar.
- How to posts: Take one or two of the big points from your webinar and convert it into a step-by-step post. “How to” articles will help solve a specific problem for readers.
3. Create an eBook
Another great way to repurpose a webinar is turning it into an eBook. You can add stuff from blog posts, images, infographics and more to make it a free opt-in or low ticket offer.
If it’s valuable enough, you can make it low priced ($7-$20) and generate revenue. This will help you begin to qualify individuals for higher ticket offers in the future.
If you have several webinars on the same topic, you can combine them into a bigger eBook or add some video content as well. The more comprehensive and helpful the webinar, the more you can charge.
4. Make it an Automated Evergreen Webinar
One of the many perks of using EasyWebinar is the ability to easily convert a live webinar into an automated webinar. Once you start running webinars, review the analytics to find which one converts the best. Make sure you test a few and then select the highest performing one to automate.
Then, you can have this webinar throughout your content to get new clients or students on autopilot. I recommend strategically placing links to automated webinars all over:
- In the show notes of podcasts. (Make sure to direct users to the notes throughout your episodes).
- At the end of blog posts.
- Use the link in bio in Instagram bio.
- Drop in the description within Youtube videos.
If people are already consuming this type of content, they’re going to want more of it. Plus, automated webinars make it easy for them to schedule learning more at their convenience.
5. Create Infographics and Website Content
The more webinars you run, the more information you can learn about consumers and create custom content.
Make an FAQ Page
As you become more of a webinar pro, I’m sure you’ll find that a lot of the questions that people ask become common questions. Make a list of these questions and answers on a separate FAQs page on your site.
Or, you can also make it into a stand-alone blog post and send to your email list to further educate readers as well.
Creating infographics and key takeaways is a great way to make visual information for your social media audience. Try to pull out the most interesting and insightful numbers or even quotes.
Then make sure you share them regularly with your audience on Twitter, Facebook, and LinkedIn.
Don’t forget to include your business website, name, and handle on the image so that content isn’t used without your permission.
Final Thoughts on Repurposing Webinars
As you can tell, there’s no shortage of the ability to repurpose webinars into more content for your blog, podcast, website or social media.
My biggest tip is to get creative and see what works. Once you’ve found the “secret sauce” automate it so you or your team can make it a simple process once each webinar is recorded.
Remember, don’t think of webinars as one and done and just move on to the next.
Using these tips will make sure your webinar continues to drive leads, clients, and revenue to your business well beyond the one-time event.