3 Powerful/Simple Steps For Selling Better On Webinars [Chris Farrell Shares His Secrets]
Do you need to work smarter and leverage your time better?
If you’re just getting started on your entrepreneurial journey or well in, every one of you knows the problem.
You spend a ton of time creating epic content, work 100 hour weeks but you don’t have the sales to get rewarded for your hard work. Luckily on today’s spotlight, we have Chris Farrell who’s been using webinars for years.
Learn from this internet marketing guru so you can start growing your brand and building your tribe with your first webinar.
Who Is Chris Farrell?
Chris Farrell is one of the most respected and successful internet marketers in the industry for years. His coaching program was ranked #1 by IMReportCard, and I’m confident he’ll show you simple ideas to get massive results.
One of the coolest things about Chris is that he’s been using webinars for years and tried out all the competition.
As Chris said, “EasyWebinar is by far the easiest one, to execute, deploy to do things quickly and get results fast.” Plus, Easy Webinar even helped me complete a goal on his vision board.
Seriously, check it out:
Chris has several different webinars that lead to sales funnels for him to earn money every single day! Here’s how he does it…
How Is Chris Using Easy Webinar?
As he said, “Automated webinars are the best way to sell your products, course or services.”
In case you don’t know, an automated webinar allows you to have the freedom to have an automated sales “funnel” while working on what engages clients most.
Automated webinars allow you to leverage your time and expertise. Essentially, an automated webinar is an automated funnel to help you sell products and services 24/7. If you can spend the time doing the lead generation into that funnel every day it will sell itself.
3 Biggest Webinar Tips
Here are his biggest webinar tips:
1. Keep The Webcam On
His first piece of advice is super simple yet incredibly effective. He recommends keeping the webcam on the entire time during the webinar. He puts his image video in the lower corner so audiences can see him live the entire time.
This allows people to see the human side of his brand and increased “time-on-webinar” by 30%.
When you can see the presenter it makes the viewing much more compelling and engaging. Seeing somebody helps you remain engaged with the instructor. It increases the believability factor even if a plane flies overhead or your dog comes in to join.
People buy into people. We all buy into people.
You get naturally excited about things you talk about. It comes across in your tonality and your body language. it helps engagement.
As Chris said, “I look at my stats in EasyWebinar of how long somebody stayed in the webinar. Most people are 90-100%. Before using this technique it was dropping off at 50-60%. By having an on-screen presence it keeps your viewers engaged and they stay longer.”
2. Send a Highlight Reel
After the webinar is over, Chris recommends sending a 15 minute condensed version “highlights” of the replay 24 hours later.
To do this, you need to create a new webinar event with the condensed version. Use the live page from EasyWebinar and put that link in the email to follow after the webinar is over.
This is about respecting the time of the person who didn’t have a spot in their schedule to watch the full webinar and give them the condensed version. Viewers who can’t attend the full 60 minutes.
Plus, they like to see the extra effort and it gives you another chance to get them to buy your product or service.
3. Don’t Forget an Intermission
If you’re planning on going longer than an hour on your webinar make sure to give your audience a short break-time and intermission of five minutes. Remember, it takes a little heavy lifting at first to create the webinar and promote your product.
So how does Chris get traffic to his webinar?
Facebook ads.
Here’s his strategy:
How to Use Facebook Ads With Webinars
Chris uses Facebook ads to drive traffic to a free piece of content which has a retargeting pixel on the page. This helps build credibility with people and get them to start to know, like, and trust you.
Conversions on the webinar will be much higher because of the initial connection.
Here’s his five-step process to pairing Facebook ads with webinars:
1. Create a great content-rich blog post or podcast
Content is king. If you read the Amy Porterfield case study she talks in-depth about this. Keep producing content on a regular basis, usually in the form of podcasts or blog posts.
Even if you don’t always feel like it, stay consistent. As Gary Vee said, “The more content I put out the luckier I seem to get.”
2. Advertise on Facebook leading to the post
Run a Facebook ad or set of ads that lead new people to your blog post or podcast.
3. Pixel the blog audience
Make sure you have a pixel installed to be able to retarget to your audience in the future.
4. Retarget the blog audience with a webinar link
Once the pixel is installed, make sure to send them to the webinar link so you can get them enrolled in the webinar.
5. Lead them to the registration page
Keep it simple on the registration page and make it easy for new people to get signed up.
Final Thoughts
Chris has had massive success but says it’s so important to keep it simple, especially if you are just beginning in the webinar process. Once you have a webinar show some vulnerability and don’t be afraid to be yourself.
People will love to see the real you which will automatically build trust along with your valuable content. Hopefully, these tips will help you start building your tribe and growing your online business.
2 Things:
1. You can join a workshop where I teach about:
“How To Sell Your Products, Services and Coaching 24/7 Leveraging One Simple Webinar”
2. You can also join me for a workshop where I teach about:
“THE 6 STEPS TO A HIGH CONVERTING SALES WEBINAR WITH EASYWEBINAR”