10 Easy to Follow Techniques that Converts Leads When Using an Automated Webinar

Michelle has been trying her hands on creating a self-sustaining business using her teaching experience as a foundation. Her teaching style is fluid and content rich, her social media has created enough buzz about her courses as well. Course registration is also beyond her initial expectations.

However, she has been unable to make her webinar participants stick around till the promotional offer for her full course. The few people who stick around till the offer don’t go for it eventually. She has tried different combinations of strategies, but none of them seem to be working. Michelle is on the verge of burnout and dropping off the idea completely. 😣

Are you like Michelle, who tried launching an online business but didn’t get the results you hoped for? Or are you unsure if you can make it work at all?

To master conversion strategy and succeed as an online business, you need effective lead conversion strategies, period. 

Whether you’re a seasoned marketer or just starting out, this article will equip you with the knowledge and techniques to create high conversion automated sales funnels that continue to convert leads, even while you’re asleep. 🤯

Related read: How To Choose The Right Webinar Category For Your Business

FYI, if you find all of this a tad overwhelming, that’s perfectly fine. We get it. 🙂Why don’t we jump on a free call with us and we’ll guide you through it all with our personalized Done-For-You service?

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Why should you take our word for it?

Our founder Casey Zeman, when he started out almost a decade ago, struggled in keeping up with the huge number of leads that came his way while launching his online course(s). EasyWebinar was created exclusively for making your life easy as an online business owner by streamlining and automating the entire sales and marketing funnel end-to-end. 

We get how tough it can be to manage sales, marketing, and fulfillment. Our brand is all about simplifying human interactions for modern businesses – that’s literally at the core of everything we do. 

Our expert solution? If you want to go on a holiday and still want to make money (don’t we all?), you can set up Evergreen Webinars and just let it work its magic. You will be holidaying in peace and still keep on generating massive revenue! That’s the kind of freedom we offer. 👏 (More about that another time.)

Now, let’s dive in and discover the secrets of sales transformation using webinars as a conversion funnel and build a sustainable online business. (Here we go!)

#1 Define Clear Objectives. Target the Right Audience.

a) Clarify Goals: Decide what you want to achieve with your webinar. Are you looking to generate leads, nurture prospects, sell products, or offer coaching programs? Maybe you specialize in delivering specific online services. Whatever it is, bring it on! 

One of our long-standing customers Amy Porterfield (Yes, the legendary online course creator.) has grown a successful course creation business worth $100M using Evergreen Webinars offered by EasyWebinar. In a recent interview with our founder, Casey Zeman, she mentioned that in order to create an online course, one doesn’t need to know EVERYTHING. She calls this the “10% edge” explaining that you only need to know just about 10% more than your target audience. 

b) Identify Target Audience: Targeting the right audience is like dating. (Yes, I said that!) Find your perfect match and everything else just falls into place. To turn leads into customers, you’ve got to know your ideal partner (or customer) inside and out. Dive into their likes, dislikes, and all those quirky details that make them tick. Use their favorite hangouts, whether that’s Facebook, Instagram, or the mysterious realm of TikTok, to serve up your perfectly tailored content. 🍲

And remember, SEO (Search Engine Optimisation) isn’t just jargon; it’s like setting up your online dating profile just right, making sure your content pops up where they’re looking. 

With such targeted advertising where you connect with your audience’s interests and challenges, you’re not just making a sale, you’re scoring a lifelong customer. Score!

Slight detour. If you need help in identifying the target audience for your product offering, you can hop on a free call with our product experts any day!

#2 No way around it – your slide deck has to be irresistible.

To nail a compelling webinar topic or theme, just focus on these key pointers.

a) Solving a Problem: Choose a topic that addresses a specific pain point or interest of your target audience. Doing this generates a connection with your audience which you can leverage better to create better content.

b) Offering Substantial Value: Always ensure that the content provides actionable insights or valuable information that attendees can use immediately. Don’t clutter your deck with random suggestions – Your audience will respond well to tailored content that they can use or apply right from the get-go!

c) Captivating Slide Deck: 

In an age of information overload, it’s really tough to get your audience’s attention. Let’s first accept that. 

Trust us when we say that we have come across a heck lot of customers struggling with making a slide deck that strikes a chord with their audience. You should start by outlining your presentation with a logical flow, ensuring each slide naturally leads to the next. Keep that segue tight and smooth. Try designing slides with a consistent theme, using high-quality images, readable fonts, and minimal text to maintain focus and clarity. Incorporate interactive elements like polls and Q&As to engage your audience and use powerful storytelling to make your content relatable and memorable. 

And, ALWAYS check for compatibility with your webinar platform to avoid technical glitches. 

Imagine if your content was a superpower; it’d be the one that swoops in to save the day by solving all your leads’ problems with a dazzling display of expertise and charm. When your content hits the mark, leads start thinking, “Wow, these folks get me!” and boom! You get loyal customers who connect deeply with your brand and turn into passionate advocates of your product.  

Always remember “Content is King” – All hail the mighty content! 🙌 

#3 Build An Effective Registration Funnel. Focus on promoting it well.

 In order to create an effective registration funnel, you need to focus on 3 main factors.

a) Landing Page – Design a high-converting webinar landing page with a clear, compelling headline, a brief description of the webinar, and a strong call-to-action (CTA) to register.

(If you feel your webinar landing page isn’t generating the leads you anticipated, let’s connect! We can share the tricks we have up our sleeves to boost the performance of your page and increase conversions. And cherry on the cake, we offer customizable, ready-made templates to streamline your process and enhance your results!)

b) Registration Form – You should keep it as simple as possible, asking for essential information (e.g., name, email etc.). Avoid overwhelming potential registrants with too many fields.

c) Create Urgency – Try using limited-time offers or special bonuses to spark immediate action. Just make sure to introduce these incentives at the right moment for the right results. 

✅Never let your leads go stale – Frankly, that’s lead conversion 101!

Promoting webinars is like hosting a party where you want everyone to RSVP with a resounding “Yes!”

To maximize your webinar’s reach and registration, start by crafting irresistible invitations that make people think, “I can’t miss this webinar!” Employ effective webinar promotion strategies, including email marketing, social media campaigns, and your website, to spread the word. Target your messaging to those most interested in your content to boost engagement. Generate excitement with teaser content and partner with influencers to expand your reach.

Related read: Top Email Marketing Strategies To Boost Webinar Attendance

#4 Deliver a High-Quality Webinar. Keep engagement high during the webinar. 

Keeping your audience engaged during a webinar is crucial for a successful event. Think of it like hosting an engaging conversation with friends, where everyone feels involved and valued. Integrate interactive elements such as polls and Q&A sessions to transform passive viewers into active participants. Incorporate engaging visuals and compelling storytelling to make your content memorable. Having varied speakers provides fresh perspectives and keeps the content dynamic. 

Remember, primary focus should be on keeping engagement level up until the CTA (Call to Action) offer is presented.

#5 Never underestimate the power of Follow-ups.

In our recent rendezvous with Amy Porterfield, she mentions “No matter if they (attendees) buy or not, I walk away having them feel excited, inspired, and driven to take action,” 

And we need to keep them feeling excited, inspired, and motivated to take action.

Send personalized follow-up emails to thank attendees, provide a recording of the webinar, and include additional resources. Share success stories and testimonials from existing customers, or better yet, cohort-specific testimonials to show that you consistently deliver high-quality content. For those who didn’t attend, send out a limited-time replay link in addition to the above.

Provide additional value through follow-up content like blog posts, e-Books, or exclusive offers. Effective post-webinar engagement turns initial interest into deeper involvement and actionable outcomes.

This way, you’re ALWAYS on their minds. 🙂

To reach a broader audience, it is essential to extend the time slots for your webinars. Let’s face it, people get busy. So, there will always be a significant number of attendees who miss the time slot(s) for your webinar no matter how “perfectly timed” you think they are. 

But this can be circumvented by incorporating the following features in your webinar.

• Instant Replay/ “On-demand” webinars  – Whenever the attendee logs in after the session is over they can just replay the session they missed from your webinar page or product website. 
• “Just-in-time” webinars – Folks, this is where the magic happens! You can create multiple instances of the same recurring webinar at set time intervals (15 minutes, 30 minutes, 1 hour). This webinar type gives people the opportunity to join your webinar as per their convenience without ANY time constraints.

Remember: Post webinar engagement is known to increase sales conversion rates by 20-50% while timely follow-ups can lead to a 40% higher retention rate of leads! Craaaazy.

#6 Analyze and Optimize Your Webinar Funnel. Repeatedly.

To make the most of your webinars, it’s essential to dive into key metrics like attendance rates, engagement levels, and conversion rates. By analyzing this data, you’ll discover what’s working and what could use a little tweaking for your next webinar. Identifying when attendees start to drop off allows you to adjust your strategy and develop more effective and strategically aligned marketing plans for future events. 📈

You need to make sure each webinar is more engaging and successful than the last to maintain your sales momentum! 💫

These are the tracking metrics to keep in mind when you are analyzing your webinar funnel.

Data Tracking Analytics

• Tracking unique visitors and registrants
• Webinar attendance rates
• Replay attendance rates
• Graphical representation of visitor and registration data, webinar activity and geographical location

Engagement Metrics Analytics

• Poll Participation
• Chat Interactions
• Question history
• CTA statistics

 Individual Registrant Behaviour Analytics

• Sessions they attended
• Country of origin
• Time spent in webinar
• % of replay watched

Export Analytics Data

• Option to filter data by parameters such as webinars, UTM parameters, CTAs and attendance rates
• Ability to export results to Excel or CSV files for further analysis.

#7 Optimize your Ad Campaign for maximum impact.

For top results from your ad campaigns, give these strategies a go:

• Know Your Audience: Conduct detailed audience research to pinpoint who will find your webinar most valuable.
• Craft Clear, Simple Ad Copy: Use straightforward language to create engaging and easily readable ads.
• Target a Strong CTR: Aim for a click-through rate (CTR) of 1-2% for niche markets to ensure effective outreach.
• Analyze and Optimize: Review your ad performance every 15-21 days and make data-driven adjustments to enhance results.
• Leverage Video Ads: Feature yourself in video ads to build a personal connection and increase viewer engagement — skip the dry details and focus on connecting with your audience personally. 
• Emphasize Personal Connection: Focus on how your webinar addresses the audience’s needs and interests, rather than just bombarding them with features.

#8 Practice and iterate based on data.

Based on the feedback and performance data, make necessary adjustments to improve the webinar content and delivery. You can try using different webinar duration, presentation style or different CTAs.

Casey Zeman, the product visionary and founder of EasyWebinar shared a sure-shot strategy to make automated webinars work, he calls it the “Webinar Sprint Method”.

•  Run your webinar as a Live Webinar for a course of 4 weeks (2-3 webinar per week)
• Conduct post webinar surveys to better understand your customer pain points and implement solutions to those pain points in subsequent iterations.
• You should be targeting more than 10% conversion rate in these live webinars.
• Once you cross this threshold, try your hands at an Automated Webinar combined with a paid ads strategy, ideally that should have a 5-10% conversion rate.

Apply this strategy to every new webinar you run. Trust us on this one.

#9 Use Lead Scoring.

Webinar lead scoring is a game-changer for pinpointing your most promising leads. By creating a customized conversion tracker tailored to your business, you can effectively monitor where leads may be losing interest. This allows you to follow up with targeted reminder emails and engagement tools to keep them on track and boost your conversion rates.

#10 Partner with other businesses to amplify your reach.

Co-producing webinars can significantly boost your audience and extend your reach. If you’re aiming to feature multiple subject matter experts (SMEs) in a single webinar, this approach is perfect for exploring cross-functional topics that require diverse insights. By bringing together experts from various domains, you not only enhance engagement but also increase credibility and attendee numbers.

Many webinar platforms offer co-hosting features, but EasyWebinar goes above and beyond by supporting up to 6 co-hosts. This flexibility lets you collaborate seamlessly and make your webinars even more dynamic.

Don’t quit – you’re almost there!

Webinars are a fantastic way to drive success, but they often need a bit of fine-tuning to really shine. Sometimes things come together perfectly, and you see great results. Other times, you might need to tweak and test different approaches to find what works best.

With the right strategies and expert support, you can optimize your webinars and build a thriving online business. Let us help you get there!

Our team of technical experts can assist with every aspect, from technical setup to crafting the perfect GTM strategy and more. 

Leave it to us to ensure your attendees enjoy a seamless webinar experience while you focus on what matters the most – strategic thinking and building strong relationships with your audience. 🎉

Book a call now.

…Until next time, Toodaloo!