# WhatsApp message not delivered

Why a WhatsApp reminder doesn't reach a registrant, what each WhatsApp error means, and what you can do about it.

- Applies to: WhatsApp messages sent from a webinar's Notifications tab
- Status: Live
- Verified: 2026-10-26
- Canonical page: https://easywebinar.com/product-docs/troubleshooting/whatsapp-not-delivered/

## Symptom {#symptom}

A registrant says they didn't get your WhatsApp **Welcome Message**, **Reminder Message** or **Follow-Up Message**, or some registrants got it and others didn't.

## Why it happens {#why}

Most WhatsApp messages arrive within seconds. When one doesn't, the reason is usually on the registrant's side or a limit WhatsApp applies, not a problem with your webinar:

- **They aren't on WhatsApp**, haven't accepted WhatsApp's latest terms, or use a very old version of the app.
- **The number is wrong**: a missing digit or the wrong country.
- **They blocked the sender or opted out** of marketing messages.
- **It was a marketing message**, and WhatsApp limits how many of those each person receives. Marketing messages also aren't currently delivered to US numbers at all.
- **Their number is part of a WhatsApp test group** that doesn't receive some marketing messages.

## Fix it {#fix}

1. **Send a test to yourself.** Use **Send Test Message** on the message, picking your country from the flag dropdown. If it arrives, the message itself is fine and the cause is on the registrant's side.
2. **Check the number.** Keep the **Phone** field on your [registration form](https://easywebinar.com/product-docs/webinars/registration/custom-fields/#set-up-the-form) with its country selector, so people pick their country rather than typing a dialling code.
3. **Keep reminders free of promotion.** A reminder with an offer in it becomes a marketing message, which faces WhatsApp's limits. Move the offer to email or its own follow-up.
4. **Don't resend straight away.** If the person blocked the sender, opted out or isn't on WhatsApp, resending won't work and can count against the sender.

## Verify the fix {#verify}

**Send Test Message** arrives on your phone with the merge fields filled in. For registrants, email reminders keep going out as normal, so they still hear from you.

## Marketing message limits {#marketing-limits}

WhatsApp limits how many **marketing** messages one person receives from businesses, based on how much they read them. When the limit is reached, the message isn't delivered even though nothing is wrong with it.

- The limit applies to **marketing** messages only. Confirmations and reminders that stick to the facts are **utility** messages and aren't affected.
- **Wait at least 24 hours** before trying a marketing message to that person again. Trying sooner can extend the block for up to another 24 hours.
- **US numbers (+1)**: WhatsApp doesn't currently deliver marketing messages to people with US phone numbers. Utility reminders still arrive, so use email for replay promotions and offers to US registrants.

See [WhatsApp rates by country and category](https://easywebinar.com/product-docs/reference/whatsapp-rates/#categories) for what makes a message marketing.

## WhatsApp error codes {#error-codes}

These are WhatsApp's own codes. If you contact support about a message that wasn't delivered, we may refer to one of them.

| Code | What it means | What to do |
|---|---|---|
| **131026** | Couldn't be delivered: not on WhatsApp, terms not accepted, or an old app | Nothing on WhatsApp; email still reaches them |
| **131049** | Not delivered to keep the person's inbox healthy: they've reached the marketing limit | Wait at least 24 hours before another marketing message |
| **131050** | The person has stopped marketing messages from this sender | Don't resend |
| **130403** | The person has blocked the sender | Don't resend |
| **130472** | The person's number is in a WhatsApp test group for marketing messages | Nothing to do; email still reaches them |
| **131056** | Too many messages to the same person in a short time | Space your messages out |
| **131008, 131009, 132000, 132012** | A value in the message is missing or in the wrong format | Check your merge fields are always filled in |
| **132007** | The wording breaks a WhatsApp policy | Edit the message; see the [guidelines](https://easywebinar.com/product-docs/reference/whatsapp-messaging-guidelines/) |
| **130429, 80007, 131000, 131016** | A temporary WhatsApp limit or error | Usually clears on its own |
| **131047, 132001, 132015, 132016, 131048, 131064, 368, 131031, 131042, 131045, 133010** | A problem with the sending account or its approved templates | Ours to fix; contact support |

## Related problems {#related-problems}

### Replies don't reach me {#replies}

Messages come from an EasyWebinar number, not your own, so replies don't reach your phone. Give people an email address or link in the message for questions.

### A text reminder didn't arrive either {#sms-too}

Text reminders have their own causes, such as landlines and replies of STOP. See [SMS reminder not delivered](https://easywebinar.com/product-docs/troubleshooting/sms-not-delivered/).

## Prevent it next time {#prevent}

Ask for permission to message people on WhatsApp on your registration page, keep reminders short and factual, keep offers for email, and test every message with **Send Test Message** before your webinar. The [WhatsApp messaging guidelines](https://easywebinar.com/product-docs/reference/whatsapp-messaging-guidelines/) cover what WhatsApp allows.

## Common questions {#common-questions}

#### Why did one person get the reminder and another didn't? {#faq-some-not-all}

Usually the second person isn't on WhatsApp, gave a wrong number, or blocked or opted out.

#### Why did my reminders arrive but not my follow-up? {#faq-follow-up}

Follow-ups that promote a replay or an offer are marketing messages, and WhatsApp limits those. To US numbers they aren't delivered at all right now.

#### Can I resend a message that wasn't delivered? {#faq-resend}

Only if the cause was temporary. If the person isn't on WhatsApp, blocked the sender or opted out, resending won't work.

#### Do registrants still get my emails? {#faq-email}

Yes. Email reminders are separate and go out as normal.

#### Do I need to do anything about errors on your side? {#faq-our-side}

No. Contact support and we'll handle it.

## Still stuck? {#still-stuck}

Contact EasyWebinar support with the webinar name, the registrant's country, the time the message should have gone out, and a screenshot of the message settings. Don't send registrants' full phone numbers in screenshots you share publicly.

## Next steps {#next-steps}

- [WhatsApp rates by country and category](https://easywebinar.com/product-docs/reference/whatsapp-rates/): what each category costs and what makes a message marketing.
- [WhatsApp messaging guidelines](https://easywebinar.com/product-docs/reference/whatsapp-messaging-guidelines/): permission, what you can send and how to stay delivered.
- [Webinar reminder emails](https://easywebinar.com/product-docs/webinars/notifications/reminder-emails/#sms-whatsapp): where WhatsApp reminders are set up.
