โœจ Case Study Success Story

How Jenna Kutcher Achieved an 83% Webinar Watch Rate & Engaged More Than a Million Attendees

Industry
Online Course Creation

Webinar Formats Utilized to Drive Growth

Live Webinar
On-demand Webinar
+2.4ร—
YoY growth in webinar attendees from 2021-2025
47.3%
Average show-up rate (live + replay)
+67%
Total registrants watched via On-Demand
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Trusted by creators and organizations worldwide

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The Challenge: Build a scalable business model that drives higher conversions & sales.

Scheduling Conflicts

Time zone differences reduced live attendance.

Low Engagement

Limited participation and one-time conversions.

Missed Conversions

No automated follow-ups
post-event.

"Jenna needed a webinar system that increased engagement, consistently built trust, and improved reminder & follow-up systems for better conversions."

The Solution Jenna built an automated evergreen funnel using EasyWebinarโ€™s scheduling, instant replay, and integration features.

Smart Scheduling with
Calendar Invites

Adjust webinar times to each attendeeโ€™s local time & add to attendeesโ€™ calendars.

Instant Replay Access
& Smart Redirects

Watch anytime, with automatic redirection to her website when the link expires.

Evergreen Replay
Pages

Replay pages stay active indefinitely, ensuring continuous lead generation.

What Drove the Growth

  • Automated Evergreen Funnels: Delivered 24/7 access and eliminated live scheduling stress.
  • Instant Replay Mode: Captured 67% of registrants who preferred on-demand watching.
  • Integrated Email Automation: Easy ConvertKit integration for personalized reminders and follow-ups.
  • Replay Redirection: Redirected expired links to replay pages or sales pages to retain leads.

On-Demand Webinars as a lead generation funnel

Jenna turned her webinars into a powerful lead generation system that consistently attracts, nurtures, and converts new audiences into paying customers.

Secure & scalable from day one

Trusted and recommended across categories on G2

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